Sales Closing stats
What percentage of your discovery calls receive an offer
What percentage of your offers ultimately result in a win?
Gross contribution measures the amount of revenue that remains after subtracting costs directly associated with production.
How healthy is your model?
?★ Your ROI is below 100%, which means you will lose money.
★★ Your ROI is positive, however your margin is not sufficient to sustain a healthy growth rate.
★★★ Congratulations, your ROI is above 250%
Aim for 250% ROI on Marketing and Sales