Unit Case Calculator (B2B)

Model Inputs

Sales Closing stats

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What percentage of your discovery calls receive an offer

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What percentage of your offers ultimately result in a win?

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Gross contribution measures the amount of revenue that remains after subtracting costs directly associated with production.

Cold Outreach Team

Advertising

Influencer Content

KEY METRICS

How healthy is your model?

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★ Your ROI is below 100%, which means you will lose money.

★★ Your ROI is positive, however your margin is not sufficient to sustain a healthy growth rate.

★★★ Congratulations, your ROI is above 250%

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Aim for 250% ROI on Marketing and Sales

MONTHLY FUNNEL

MONTHLY COSTS