How much traffic do you want to add to your website?


How many people will come to your website? For the most accurate data, pull a monthly view of Sessions from Google Analytics to populate this field. Or, put some realistic traffic goals in place to see how it effects your bottom line after you’ve inputted metrics into the other fields.



What percentage of your visitors turn into customers?


This is an important metric you should monitor closely. The secret here is having good communication between marketing and sales.



What is your average sales price per customer?


Use the average sale amount of one of your products or services as a metric here.

What is the cost of SEO each month?


Finally, factor in how much you pay for SEO each month. When you combine how much you make with how much you pay in SEO costs, you can then see the potential monetization and SEO ROI.