You could use your maximum advertising budget for the rest of the year, a generic estimate, or the average monthly amount you've spent over the last 3-12 months.
You could use your maximum advertising budget for the rest of the year, a generic estimate, or the average monthly amount you've spent over the last 3-12 months.
Estimate the rate at which people will respond to your ads and submit their contact details.
Leads that are continuing to engage with your messages after they sign up for your email or messenger lists. Use the open rates of welcome emails, or follow-up call response rates to estimate qualified lead percentage.
The percentage of people who engage with your messages all the way through to your sales offer.
Estimate the percentage of people you expect to purchase your product or service.
Estimate the average revenue per sale of the products or services you're promoting with your Google Ads campaign.
Estimate the product cost as represented as a percentage of your average revenue.
Estimate the amount you pay a service provider or employee(s) to manage your Google Ads.