Ad Revenue ($)?

The total revenue your Amazon ads have generated in a given period.

Ad Spend ($)?

The total cost of your Amazon advertising.

Calculate TACOS?

Total Revenue ($)?

The total combined revenue of both ads and organic sales on Amazon.

Clicks?

The number of clicks your ads have generated in the given period.

Orders?

The number of orders your ads have generated in the given period.

ACOS?

Advertising Cost Of Sale. The relative cost of your ads vs the sales they generate.

ROAS?

Return On Ad Spend - the inverse of ACOS. The volume of sales in relation to ad spend.

TACOS?

Total Advertising Cost Of Sale. The relative cost of your ads vs the total sales of your business.

Cost Per Click (CPC)?

The average cost of each click generated by your Amazon ads.

Conversion Rate (CVR)?

The rate at which clicks turn into orders through your Amazon ads.