Average revenue per transaction or average order value
Tax obligation that you need to put aside, will be different for each region.
Avg Cost of Goods Sold (%)
?Enter the average cost of goods sold for typical order.
Avg Cost of Goods Sold ($)
Avg Payment Fee (%)
?Enter if there is any transaction fee (e.g credit card on website transactions)
Avg Payment Fee ($)
Avg Packaging Cost (%)
?This is the total cost of any physical packaging you send in a typical order (plastic bag, flyer, greetings card, etc)
Avg Packaging Cost ($)
Avg Shipping Cost (%)
?Enter if your GMV inclusive of shipping cost. If not, put 0.
Avg Shipping Cost ($)
Avg Other Cost (%)
?Any other cost that is not included here.
Avg Other Cost ($)
👇👇 For every $$ marketing spent, you will need to at least reach this ROAS...
Net revenue divided by (net revenue minus total cost of delivery)
Know exactly how much profit you take based on specific ROAS & marketing spent
Total marketing spent
Don't forget to use a dot (example: 3.5 or 3.0)
Net revenue - marketing cost - cost of delivery