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Deliverables
Company Name
Marketplaces
Contract Type
Contract Length
Account Executive
Meetings
Meetings are pre-scheduled recorded virtual video conferences hosted on Google Meets with your Brand Manager to review sales figures, strategy, and progress of services.
Effective From
Managed SKUs
The maximum number of SKUs in which MAG will service
Google Advertising
Full campaign setup and tracking included
Meta Advertising
Full campaign setup and tracking included
Design Tier
Outlines the package of "deliverables" (Designs, Images, Copy, & Videos) shown in the next section
Designs
Designs are Enhanced Brand Content (A+ Content), Storefront pages, and Brand Stories. Copy, including Alt text and crawlable text , is included in the design services. This is total per month.
Images
Images are infographics, image edits, product labeling designs, or images for creative advertising such as brand ads or display ads. This is total per month.
Videos
While we don't touch product physically or do product videoshoots, our videographers can post edit content, create video ads, and video demos on Client's listings. Video editing required Creative Tier four (4). This is total per month.
Copy
Titles, bullet points, and descriptions on a listing. This is total per month.
WMS Managed
WMT Managed
Advertising
Includes campaign setup & monitoring, budget allocation, keyword research, co-opting old campaigns, and strategic sales & growth management
Standard A+ Content
Includes content for below the fold on Amazon listings that can replace the product description section
Premium A+ Content
An advanced type of EBC, which allows for additional elements, panels, and listing features such as videos. Creative Tier five (5) or higher is required to include Premium A+ content in the agreement
Months
Month 1:
Month 2:
Month 3:
Design Tier
Outlines the package of "deliverables" (Designs, Images, Copy, & Videos) shown in the next section
Designs
Designs are Enhanced Brand Content (A+ Content), Storefront pages, and Brand Stories. Copy, including Alt text and crawlable text , is included in the design services. This is total per month.
Images
Images are infographics, image edits, product labeling designs, or images for creative advertising such as brand ads or display ads. This is total per month.
Videos
While we don't touch product physically or do product videoshoots, our videographers can post edit content, create video ads, and video demos on Client's listings. Video editing required Creative Tier four (4). This is total per month.
Copy
Titles, bullet points, and descriptions on a listing. This is total per month.
WMS Managed
WMT Managed
Advertising
Includes campaign setup & monitoring, budget allocation, keyword research, co-opting old campaigns, and strategic sales & growth management
Standard A+ Content
Includes content for below the fold on Amazon listings that can replace the product description section
Premium A+ Content
An advanced type of EBC, which allows for additional elements, panels, and listing features such as videos. Creative Tier five (5) or higher is required to include Premium A+ content in the agreement
Core Services
Promotions
- Promotions are short marketing bursts to increase sales with discounts
- Holiday strategy management
- Coupons
- Sales price scheduling
Troubleshooting
- Troubleshooting is fixing listing issues that prevent sales on Amazon.
- Troubleshooting data on the client's back end including:
- Image Suppressions
- Missing BSR
- Forcing updates to "stick" on reflect on the product detail page. (Seller contribution not reflecting)
- Case log management
- UPC and GS1 updates and issues (limited to up to 10% of managed SKUs per month)
- Category changes
- Brand name changes (limited to up to 10% of Managed SKUs per month)
- Account Health Checks
- Account Health Violations
- Seller feedback review and removal (not guaranteed to succeed)
- A-Z claim appeal process initiated and worked on. We do not guarantee successful appeals
- Chargeback appeals.
- Advertising campaign rejection appeals, example: Ad bans
- Account reinstatement or suspension appeals.
SEO
Phase 0 MAG SEO (Research) - SEO team identifies the keywords of value by comparing top 10 competing ASINs and cross references the highest volume keywords that those ASINs rank best for.
Phase 1 MAG SEO (Indexing) - Product launch SEO: Phase 1 employs best practices by reverse engineering competitor listings and researching each product's copy, including back end search terms, (249 bytes, misspellings, Spanish, relevant keywords), back end attributes, and top keywords placed into bullets and other copy - It is our recommendation that A+ content has 300-500+ words of copy (copy delivery dictated by Client's Design Tier) - Alt Text to be filled in all photos (100 bytes) - Timing: To be completed within 72 hours of onboarding. We let Phase 1 matriculate for at least 30 days.
Phase 2 MAG SEO (Incremental Indexing) - Pink Word Update: This phase incrementally indexes by optimizing listing copy and performs a backend SEO "pink terms update" by identifying and removing duplicate keywords, and replaces them with long tail keywords.
Phase 3 MAG SEO (Strikezone) - Advanced Strikezone SEO: This is our next and more advance phase, which is for mature listings (6+ months old generally) that index for 800+ organic keywords. This phase identifies keywords ranking organically 20-50 and attempts to improve them, to rank between 1-19. Must have 50 words in ranks 20-50 before starting. - Timing: Day 90-180 days from SEO Phase 1 and repeat every 30-60 days for mature listings that index for 800+ organic keywords.
Phase 4 SEO (Market Share) - Search Query Performance - ICAP - Increases market share for top ranking keywords determined by Amazon's Search Query Report, by inputting these exact match phrases into our SEO strategy. This phases increases a brand's ICAP: Impressions, Clicks, Add to Carts, Purchases. For mature listings already eligible for the Phase 3 Strikezone strategy.
- Title (Delivery dictated by Design Tier)
- Bullet points (Delivery dictated by Design Tier)
- Backend Terms
- Alt Text
Brand Registry
- Brand Registry application and approvals
- Problems with brand registry and tickets
- Hi-Jacker assistance (Must sign Brand Registry Waiver)
- Brand name changes
- Adding users, removing users, permissions levels, etc.
- Vine enrollment
- Social Post setup and management 2-3 per week
- Issues with Byline Links
- Vanity URL Setup
Logistics
- IPI score monitoring improvements
- FBA shipment and recommendatios
- Removal orders
- As requested: FBA shipment creation - creating the shipment within Seller Central and delivering labels
Weekly Sales & Advertising Reporting
- Detailed Reporting on Top Metrics including:
- ACOS
- TACOS
- CVR
- Revenue
- CTR
- More...
Amazon Ads in scope:
- In Scope: Seller/Vendor Central ad console
- Campaign setup and monitoring
- Budget allocation
- Keyword research
- Co-opting of old campaigns
- Strategic sales and growth management
- Types of campaigns
- Sponsored Products
- Sponsored Brands (Brand Registry Required)
- Video ads
- Custom Image Headline ads (Image edit counts towards Creative Tier)
- Sponsored Brands (Brand Registry Required)
- Retargeting
- Offensive & Defensive ASIN targeting
Catalog Merchandising
- Managing the back end data on Amazon's selling portal.
- Quantity of writing or optimizing copy is dictated by the Design Tier.
- Load data to Seller Central (shell listings).
- Quantity of data being loaded is dictated by the managed SKUs in scope.
- Parentage - connecting variations
- remove listings
- Optimize non-customer facing attributes such as UPCs, category, Managed SKUs
- Enabling programs on the account such as NARF (North America Remove Fulfillment)
- NARF is only in scope if MX and CA marketplaces are in scope of the agreement.
Pricing
Retainer
or 7% of monthly ad spend, whichever is greater
Month 1 Retainer:
Month 2 Retainer:
Month 3 Retainer:
Revenue Share
Revenue share starts at the beginning of month 2 and is calculated from Gross sales
Monthly Budget
External Advertising Pricing
Google Ad Setup Fee
One-time setup fee for Meta ad management
Google Ad Management Retainer
Monthly fee for Google ad management
Meta Ad Setup Fee
One-time setup fee for Meta ad management
Meta Ad Management Retainer
Monthly fee for Meta ad management