What's your budget per month? Generally speaking we don't recommend anything below $50 per day business days (works out at $1,050)

Average cost per click (CPC) for your industry (if you're not sure check the link below) https://www.quinnmarketing.com.au/blog/marketing/ppc/google-ads-cpc-industry-averages-by-industry-in-australian-major-cities-2024/

Percentage of people that will click on an ad then contact your business (via call or submission of a form). The average site converts at approx. 3.5% but a good landing page build can increase this as high as 15-20% (or 1 in 5 clicks). Our conversion rate optimisation (CRO) team averages at 18.3%.