Online form builders offer a practical solution for small businesses that need to collect leads, process orders, or automate workflows. Whether you’re creating basic contact forms, polished lead-capture forms, or logic-driven order and pricing tools, the right platform depends on the level of flexibility and power you need.

The best online form builders in 2026 make it easy to build, customize, and embed forms without coding, while supporting different levels of logic, design, and scalability.

This updated guide compares seven leading tools based on features, customization, conditional logic, integrations, pricing, and real-world suitability for small businesses.

Key Takeaways: Best Online Form Builder

• Convert_: Best if you need forms with branching decision trees, complex pricing models, and calculation power.

• Jotform: For users who want to build from a template and don’t need powerful calculations.

• Paperform: Those who want a beautiful interface and plenty of templates.

• Typeform: Conversational forms with one question at a time.

• Google Forms: Individuals who need free basic forms.

• MS Forms: Simple forms with AI suggestions.

• Formsite: Users focusing on encryption.

Best Form Builders at a Glance

1. Convert_

Convert_ is designed for small businesses that need forms to do more than collect information. It supports complex calculations, decision logic, and automation across marketing and sales workflows.

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Pros

• Complex decision branching with conditional logic

• Advanced calculation engine using FormulaScript

• Strong integration and automation capabilities

• High level of customization with CSS

• Can be embedded on any website

• Unlimited users on all plans

• Free forever plan available

Cons

• Higher learning curve

Convert_ is particularly suited to use cases involving dynamic pricing quote forms, complex order forms, ROI calculator forms, and booking forms that rely on logic rather than static questions. Its calculation layer lets businesses process variables, datasets, and conditions in real-time.

Although Convert_ offers a range of templates, it requires more effort for certain use cases than other template-first tools. But the payoff is greater control over layout, branding, and functionality.

Convert_ also allows unlimited users on every plan, including the free tier, making collaboration easier for growing teams.

Pricing (Monthly, USD)

• Free Forever: Full features up to 100 visits/month

• Hobby: $20

• Pro: $40

• Premium: $100

• Platinum: $200

2. Jotform

Jotform is a flexible form builder known for its extensive template library and strong data collection features.

Pros

• Large template selection

• Visual editor with deep customization

• Supports custom CSS

• Wide range of integrations

• Strong data dashboards and reporting

Cons

• Free plan is highly limited

• Most plans restrict user count

Jotform works well for small businesses that want to build structured forms quickly using templates, while still having the option to customize styling and logic. Its data handling and reporting tools are strong, though calculation-heavy workflows are not its primary focus.

Pricing (Monthly, USD)

• Starter: Free

• Bronze: $34

• Silver: $39

• Gold: $99

• Enterprise: Custom pricing

3. Paperform

Paperform focuses on visual appeal and ease of use. The platform offers a polished interface and a large template library.

Pros

• Clean, intuitive interface

• Over 500 templates

• Supports conditional logic

• Basic reporting features

Cons

• CSS customization only on higher-tier plans

• User limits on lower tiers

Paperform is a good fit for businesses that prioritize design and want forms that look refined with minimal setup. While it supports logic and integrations, it is less suited to advanced calculation or data-heavy workflows.

Pricing (Monthly, USD)

• Free: 1 user - 30 submissions/month

• Essentials: $24

• Pro: $49

• business: $99

• Enterprise: Custom pricing

4. Typeform

Typeform is an online form builder and survey tool. It has an attractive interface and is easy to use, with a simple drag-and-drop feature.

Typeform is known for its conversational, one-question-at-a-time form experience. Some view this approach as more conversational and engaging for users.

Pros

• Engaging, conversational format

• Strong out-of-the-box design

• Good user experience for respondents

• Solid analytics for completion rates

Cons

• Limited calculation and logic depth

• Very restricted free plan

• No CSS customization

Typeform works well for surveys, feedback forms, and lead capture, where presentation and flow matter more than automation or calculations. It is less flexible for complex business logic.

Pricing (Monthly, USD)

• Basic: $25

• Plus: $50

• Business: $83

• Enterprise: Custom pricing

5. Google Forms

Google Forms is a free online form builder. It's an excellent free option for creating basic forms and has some good features.

With Google Forms, users miss out on advanced design features and question types. But it's easy to use and integrates seamlessly with other Google tools like Sheets and Drive.

Google Forms is a simple and accessible option for creating basic forms.

Pros

• Free for individual use

• Easy to set up

• Integrates with Google Sheets

• Part of the Google ecosystem

Cons

• Very limited customization

• Basic conditional logic only

Google Forms is best suited for individuals or very small teams that need simple data collection at no cost. It lacks the advanced features required for more complex business workflows.

Pricing (Monthly, USD)

• Free (individual use)

• Starter: $7 per user

• Standard: $14 per user

• Plus: $22 per user

• Enterprise: Custom pricing

6. Microsoft Forms

Microsoft Forms is included with Microsoft 365 subscriptions and focuses on ease of use. As you might imagine, it combines well with Excel, so you can view all the data from responses in a spreadsheet.

Microsoft Forms takes advantage of AI for creating form questions. You can get suggestions and add questions with a single click if you like them.

Pros

• AI-assisted question suggestions

• Clean visuals and themes

• Included with Microsoft 365

• Simple setup

Cons

• Limited integrations outside Microsoft tools

Microsoft Forms is suitable for businesses already using Microsoft products that want basic forms without additional software costs. The forms are simple to set up, especially if you’re familiar with other Microsoft products, and you can get them built and in front of people quickly.

Pricing (Monthly, USD)

• Included with Microsoft 365

• Business Basic: $6 per user

• Business Standard: $12.50 per user

• Business Premium: $22 per user

7. Formsite

Formsite emphasizes security and input validation. It’s a sound choice for businesses handling sensitive information.

Pros

• Strong validation features

• Field-level encryption

• Simple interface

Cons

• Basic design tools

• Limited visual customization

Formsite is useful for businesses handling sensitive data that requires encryption and validation, though it offers fewer design and automation features than other tools.

Pricing (Monthly, USD)

• Free: 14-day trial

• Personal: $21

• Professional: $34

• Business: $59

• Business +: $84

• Enterprise: $209

How Do Convert_Forms Help Companies?

Goodhart Coffee used Convert_ to replace a manual quoting and booking process with an automated calculator form.

They embedded the booking form into their website. Now, their customers can input their requirements and receive instant feedback on availability and pricing.

With the embedded form, Goodhart Coffee:

• Doubled bookings

• Saved 40 hours/week on quoting

Our calculation-driven forms can remove operational friction while increasing conversions.

Final Verdict

Each of these tools serves a different purpose. If your business needs powerful calculations, decision logic, automation, or scalable workflows, Convert_ is your best option. It provides the most flexibility when forms need to deliver instant, data-driven outcomes rather than static submissions.

• Use Convert_ if you need branching decision trees, complex pricing models, and calculation power.

• Use Jotform if you want template-driven forms with strong data handling.

• Use Paperform if you want visually polished forms with minimal setup.

• Use Typeform if presentation and conversational flow are your priority.

• Use Google Forms if you need basic forms at no cost.

• Use Microsoft Forms if you’re already invested in Microsoft 365.

Use Formsite if data security is your main concern.