Overview: The Shopify e-commerce platform
Let's look deeper into what sets Shopify apart and makes it a go-to choice for so many businesses.
The platform offers sales-driving features like email marketing, abandoned cart remarketing, and blogging. However, despite its extensive functionality, Shopify doesn't provide native email hosting or a built-in system for complex B2B operations.
It also has limitations in terms of URL structure and design customization. This is because Shopify themes tend to be basic, and adding advanced features requires specialized coding.
Additionally, while the payment plans are well-priced, you will likely need to pay for a variety of add-on apps to gain extra functionality.
To get around this, you can choose a provider like ConvertCalculator to provide the extra functionality in one easy to manage solution.
Using ConvertCalculator software to enhance your Shopify store
As mentioned, Shopify provides a range of sales and marketing tools. However, they can be limiting.
There is a more extensive range of tools within Shopify Plus. Although the $2000 minimum monthly subscription price can be prohibitive if you are a small to medium business.
Using software like ConvertCalculator to fill the gaps means you can achieve all the functionality you need without the price tag.
For example, there will likely come a time on most platforms when you need superior configuration or calculation power.
Consider a scenario where you want to provide a personalized price quotation to customers based on their selections or generate leads by capturing information through multi-page forms.
Shopify may not offer the level of customization or flexibility you need for these tasks. This is where ConvertCalculator will take you to the next level.
With ConvertCalculator, you can create interactive and customizable calculators and product configurators. This unique feature can greatly increase sales and conversion rates as customers appreciate the transparency and personalization of the shopping experience.
This tool can be a game-changer for businesses selling customizable products or services where prices vary depending on the customers' specific requirements.
Multi-Page Forms and Decision Trees
ConvertCalculator also shines in its ability to create multi-page forms or decision trees. These features can be incredibly useful for businesses that need to gather a significant amount of information from their customers.
For instance, multi-page forms or decision trees can streamline the process if you are selling complex products or services that require a detailed understanding of the customer's needs before making a recommendation.
You can enhance your Lead Generation forms to include things like file upload and other fields not available within Shopify.
ConvertCalculator provides the capability to create powerful lead-generation features on your Shopify page. You can also integrate these with your email marketing platform.
Another feature of ConvertCalculator is the Result Pages you can create. Shopify's traditional checkout process may not provide the flexibility to create customized result pages.
However, using ConvertCalculator, you can design unique result pages that provide personalized information or recommendations based on the customer's input. This significantly enhances the customer's shopping experience and makes it more personal and engaging.
The seamless integration between ConvertCalculator and Shopify makes the whole process highly efficient. Information is sent between the two platforms without any coding required on your part.
This saves a lot of time and energy, allowing you to focus on growing your business rather than dealing with technical challenges.