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Build a test form to trigger more leads from your website

How good does getting more leads sound? You can capture more leads with our test form. Engage website visitors with an interactive test - gather information and expand your contact list.

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4.8 out of 5 stars

4.8 / 5
"Any website needs a calculator!"

Generate Leads

Capture user information through a test form and expand your contact list for future marketing efforts.

Engage Visitors

Connect with website visitors through a test form as they actively participate in the website experience

Personalize the experience

Visitors' answers guide them through the test for personalized results, increasing user satisfaction.

what they say

Here's what our customers are saying

"Perfect fit. So far so good. Really easy to create and add to your website. Integration in HubSpot easy. Early signs seem to confirm that it will/does help with effective lead filtering"
Chris Husted
Logistics Supply Chain

5 out of 5 stars

"We have built 2 lead generation calculators. Amazing. This is drastically improved our business. It's made internal processes easier, streamlined, consistent & error-proof. "
Kim T.

5 out of 5 stars


Test your grit example

Generate more leads with our test builder

It’s easy to build a test and set it up to capture leads. You can get visitors’ information before they take the quiz or when they want to see the results.

Each test is another contact for your list.

An interactive test to engage website visitors

A test form on your website is naturally interactive and engaging. Visitors participate in your content rather than reading it. Tests are active instead of passive.

And that boosts engagement and overall time spent on your site.

See satisfaction soar with a personalized experience

You give users a personalized experience with a test on your website. Let’s face it - people are selfish when dealing with businesses. They want their problems solved.

A test shines the spotlight on them and their issues - satisfaction soars.

and more

Feature Packed Tests

Create any type of test for your website. You can set up different question types relating to your business. The potential is almost limitless.

Powerful Conditional Logic

Use powerful conditional logic to create complex question branching. No matter how complicated, our test builder software can handle it.

No Coding Skills Needed

Building a test form is easy. You don’t need any coding skills. Our drag-and-drop feature simplifies the process. And our library of premium test form templates makes it even easier.

Powerful Integration

Integrate with your favorite CRM or marketing tool through Zapier. We integrate with 1000+ apps.

Highly Customizable

Customize the design of your test to match your website branding. And set it up for any industry by customizing questions to meet your needs.

Any Platform, Anywhere

Embed a test on any website or standalone landing page in minutes. We integrate with every platform or CMS. And our software is 100% supported on mobile.

What business doesn’t want to generate more leads?

You can start gathering user information and expanding your contacts today.

Benefits of Building a Test for Your Business

Buiding a test for your business website has several benefits:

1. Targeted marketing - gather valuable insights into your audience’s preferences, problems, interests, etc., for a deeper understanding of your target market. You can use this knowledge to improve your marketing strategies.

2. Sharability - tests are easily sharable on social media platforms. Users often like to share their results with friends and family, expanding the reach and visibility of your business.

3. Product recommendations - based on answers to the test, you can recommend products to solve a user’s problems. Recommendations based on the user’s answers can boost conversion rates.

4. Improve SEO - although tests don’t directly affect SEO, they can help improve it. Tests enhance the user experience, keeping visitors on your website for longer. And they can attract people to your website. These factors can boost SEO.

5. Personalized experience - people answer questions based on their experience. That connects people to the test and makes it more personal. A personalized experience can increase customer satisfaction and boost conversion rates.

6. Engagement and interactivity - tests are interactive and engaging in nature. Users are actively involved with your website instead of passively scrolling. That engages them more.

7. Lead generation - a test is an effective lead generation tool. You can capture user information when they take the quiz. That allows you to expand your contacts database and nurture these leads with more marketing efforts.

How Visitors Benefit From a Test on Your Website

Creating a test form on your website also has several benefits for your visitors.

1. Product recommendations - visitors can get product recommendations from a test on your website based on their answers. You can save them time and effort searching for solutions.

2. Entertainment - tests are a fun way for visitors to get the information they need. Instead of reading about your products, they can engage with an interactive quiz. It’s a break from traditional browsing.

3. Decision-making assistance - with a test, visitors can narrow down their options and get clarity on decisions. This guidance is helpful when visitors are overwhelmed with the options, like when choosing a solar system.

4. Learning - visitors can learn from tests by getting informative content in an interactive medium. For instance, they can learn about their Grit score from a Grit test.

5. Problem-solving - a test can help visitors identify and solve their problems. The questions can delve into their pain points and offer solutions. These tests can give visitors actionable advice and save them time.

Test Maker: FAQ

What is test-making software?

Test-making software allows you to create, process, and manage tests, quizzes, or assessments. It allows educators, trainers, and businesses to build and deliver interactive tests. Business owners can create tests for various reasons, including lead generation, interactive engagement, and a personalized experience.

You can embed tests on your website for a better visitor experience. But with ConvertCalculator, you can integrate tests with any platform and 1000+ apps.

Where can I make a multiple-choice test?

You can make a multiple-choice test with ConvertCalculator. Our test-making software uses powerful Show/Hide Logic. You can create tests with complex question branching and question types.

It’s straightforward to make a multiple-choice test with our software. But no matter how complex your test is, our test-building software can handle it.

How do I decide what questions to include in a test form?

Deciding on what questions to include on your test form depends on your industry. But you can follow this framework to decide on the best questions for your business.

1. Define the objective - decide what you want to achieve with the test form. You might want to gather specific insights into customer behavior. Define the objective so you can tailor questions for that outcome.

2. Understand your audience - consider the characteristics of your website visitors. Understanding them helps you create questions that address their interests or needs.

3. Determine the type of test - decide what type of test you want to build. It should align with your business goals. For instance, a sustainability start-up might create a self-assessment test to assess a visitor’s carbon footprint.

4. Select question types - choose the best question types that help you collect the right information. Some common question types are multiple-choice, true/false, and rating scales.

5. Decide on the number of questions - you need to choose the right number of questions. Too many questions can make visitors lose interest. But too few can limit the information you get.

6. Create engaging questions - ensure the questions engage your visitors. The best ones will be relevant to their problems and your industry. And make the questions easy to understand - don’t use technical jargon.

7. Test and adapt - consider testing the form before publishing it. Or live test it and adapt the questions and format if necessary.