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Create powerful forms with our Unbounce form builder

Ignite conversions by integrating ConvertCalculator on your Unbounce landing pages. Create killer lead-capture forms and interactive content.

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"Any website needs a calculator!"

It's easy to have high-functioning forms on Unbounce

If you're on the Unbounce platform and use forms as part of your marketing strategy, you may have found yourself looking for something more powerful than the built in form builders on Unbounce.

ConvertCalculator is a powerful form and calculator builder that connects seamlessly with Unbounce landing pages.

Using ConvertCalculator to create forms for your Unbounce page you can:

  • Accept payments

  • Build multi step forms

  • Create price quote calculators for complex pricing models

  • Build product configurators

  • Add ROI calculators

  • Accept file uploads

  • Utilize powerful conditional logic

  • And more...

How to set up your forms for Unbounce.

Setup your free account

Create your free ConvertCalculator account here. No credit card needed. You can use it free until you have over 100 visitors to your form per month. You're now ready to create your first form.

Choose a template 

Find a template to suit your needs here and tailor it to your business by adjusting the form settings. Or follow the instructions to create your own form from scratch using our drag-and-drop form builder.

Load your forms

Once your forms are ready to go, you can embed or integrate them onto your Unbounce page.


Embedding your form directly to your Unbounce landing page takes just a couple of minutes. Follow these instructions to embed your form.


You can integrate your forms using Zapier. Click here to learn how

Embed or Integrate?

Whether you embed or integrate depends on your needs.

Embedding refers to placing one item (your form) within another(your Unbounce landing page). Do this if you don't need to integrate with external data.

If you need to synchronize data --- for example, to accept payments--- you will need to integrate your forms to allow for the exchange of data. Both methods are simple and quick.

Flex your marketing muscle using ConvertCalculator 

Whereas Unbounce is a brilliant landing page builder, their form builders are quite basic. ConvertCalculator is a dedicated form and calculator builder that allows you to create stunning, high-functioning forms that automate your workflows and drive business outcomes.

ConvertCalculator provides the following use cases and features that aren't available on Unbounce forms:

Use Cases

Accepting payment: Set up ConvertCalculator to capture payments or even create a product configurator.

Multi page/multi step forms: Build multi step forms that blend right in with your Unbounce page and branding.

Form branching: ConvertCalculator's potent conditional logic gives you the ability to show or hide form fields based on the user's responses. Set custom formulas and build advanced decision trees. Create interactive forms your customers love.

Instant price quote calculators: No matter how complex your pricing, you can set up an instant quote calculator on your site. Use it to automate your entire quote and booking process, save time, and reduce stress.

Product configurators: Allow your visitors to customize their products. Present them with various options, such as color, size, or features, to provide an interactive shopping experience. Product configurators simplify the process of creating custom orders, improve customer satisfaction, and reduce the risk of errors in the order process.


Advanced form validation: Unbounce offers basic form validation options. However, ConvertCalculator gives you more advanced features such as real-time validation, complex validation logic, and the ability to customize validation messages.

Form submission actions: While Unbounce does offer the ability to redirect users to a thank-you page, it doesn't have as many options for customizing the actions that occur upon form submission. With ConvertCalculator you can send emails, integrate with many other platforms, save data to Tables, connect external API's, and a lot more.

File uploads: Unbounce does not currently offer the ability to include file upload fields in forms. Using a ConvertCalculator form your visitors can upload files of up to 100MB.

Power up your lead generation

ConvertCalculator forms provide more flexibility and interactivity than the built-in Unbounce forms, making them more effective for lead generation. Here's why:

  • Customization: ConvertCalculator allows you to customize forms to match your brand, ensuring a seamless user experience.

  • Interactivity: ConvertCalculator forms are interactive, providing real-time feedback which can increase engagement and completion rates.

  • Conditional Logic: ConvertCalculator supports conditional logic, allowing you to ask relevant questions based on previous answers. This can lead to more qualified leads.

  • Calculations: ConvertCalculator forms can perform calculations, ideal for businesses that need to provide quotes, estimates, or product recommendations.

  • Integration: ConvertCalculator forms can be integrated with other tools for better data management and follow-ups, improving the lead nurturing process.

    While Unbounce forms are simple and straightforward, ConvertCalculator forms offer more advanced features that can enhance user experience, thereby boosting lead generation efforts.

Where do Unbounce's lead capture forms fall short?

Unbounce lead capture forms are basic. Here we outline where they fall short and why you may need to consider a stronger alternative to their classic builder.

Limited customization options 

Unbounce's lead capture forms offer some customization options, such as the ability to add custom fields and adjust the design of the form. However, these options are limited compared to other lead capture tools that offer more extensive customization options.

No integrations with CRM

Unbounce's lead capture forms do not integrate directly with CRM (customer relationship management) software. This means that users must manually export their leads and import them into their CRM or use a third-party integration to do so.

No native integrations with analytics tools

To use Google Analytics with your unbounce forms requires a complicated process involving Javascript. Other analytics tools will need to be integrated as well.

Unbounce sales and marketing tools

Unbounce provides a range of out-of-the-box sales and marketing solutions designed to help businesses increase their conversion rates and drive more sales.

Landing page builder

The key solution offered by Unbounce is its landing page builder.  This allows businesses to create, publish, and A/B test landing pages without requiring any coding or technical expertise.


The platform offers a library of pre-designed templates and a drag-and-drop editor, as well as a range of customization options and integrations with other marketing tools. This makes it easy for businesses to create targeted, high-converting landing pages that are optimized for specific marketing campaigns or promotions.

Popups and sticky bar tools

In addition to its landing page builder, Unbounce also provides tools for creating and customizing popups and sticky bars to help businesses capture leads and promote their products or services.

Lead Generation tools

The platform includes a range of lead generation tools, such as forms and integrations with CRM systems, and offers A/B testing capabilities to help businesses optimize their marketing efforts.

Marketing tools

Unbounce integrates with a variety of other marketing tools, including email marketing platforms and Google Analytics, allowing businesses to seamlessly integrate their landing pages with their wider marketing efforts.

and more

ConvertCalculator is the most powerful no code form builder on the market. Giving you access to advanced marketing tools that increase leads, sales, and more.

No custom code required

You don't need technical skills to create and launch your forms with our software.

Integrate using Zapier

An easy integration process will have you up and running smoothly.

Feature packed calculators

Build any type of form or calculator for your Unbounce page. The potential is almost limitless.

Powerful conditional logic

Create complex question branching with our powerful conditional logic. Present complex information simply.

Highly customizable

It’s easy to customize a calculator to match your Unbounce page and branding. Seamlessly make your calculator a part of your page.

Templates to suit

Choose from our library of premium templates - no coding needed. Or use drag and drop to easily build a calculator from scratch.

Ready to amp up your forms?

Stop missing out on leads—Have a form up and running today—no credit card required.

Unbounce forms FAQ

What is Unbounce?

Unbounce is a platform that enables businesses to create, publish, and A/B test landing pages, popups, and sticky bars for their websites without requiring any coding or technical expertise.

It is designed to help businesses increase their conversion rates by creating targeted, high-converting landing pages that are optimized for specific marketing campaigns or promotions.

With Unbounce, users can easily create and customize landing pages using a drag-and-drop editor, choose from a library of pre-designed templates, and integrate their pages with other marketing tools such as email marketing platforms and Google Analytics.

Why use interactive content on an Unbounce page?

Using interactive content such as price quote calculators, product configurators, or ROI calculators on your Unbounce website can be very beneficial for a number of reasons.

First, interactive content can help to engage users and keep them on your website for longer periods of time. By requiring the user to actively participate in the content, you can capture their attention and interest.

This can be especially useful for businesses that want to educate users about their products or services, as it can help to keep users engaged while they are learning about what you have to offer.

Second, interactive content can help to improve the user experience on your website. For example, a price quote calculator can help users get a better understanding of the cost of your products or services.

A product configurator allows users to customize their purchases to meet their specific needs. This can help to make the user feel more in control of the purchasing process and increase their satisfaction with your business.

Additionally, interactive content can help generate leads for your business by gathering information about users and their interests.

Overall, interactive content can be a powerful tool for engaging users, improving the user experience, and generating leads for your business.

What is the difference between a single page form and a multi step form?

A single-page form is a form that presents all questions on one page. It's often used when the required information is minimal and uncomplicated. Its advantage is simplicity; users can see everything at a glance, but it can become overwhelming if there's too much information.

A multi step form breaks the questions down into different steps or pages. It's ideal for complex forms or when you need to collect a lot of data. Multi step forms can provide a better user experience as they don't overwhelm the user with too much data at once, and progress indicators help users know how much is left.

Building multi step forms isn't difficult. You just need to have a clear idea of what information you need to collect from your visitor before getting started. Once complete, you can load your multi step form directly to your page as an embedded form.

What are the elements of a good form?

A good form should have the following elements:

  1. Simplicity: The form should be easy to understand and complete. Only ask for essential information to avoid overwhelming users.

  2. Clear Instructions: Each field should have clear, concise instructions to guide users.

  3. Validation: Implement real-time validation to help users correct errors as they fill out the form.

  4. Accessibility: Ensure your form is accessible to everyone, regardless of their ability or device.

  5. Progress Indicators: For long forms, show a progress indicator so users know how much they've completed and what's left.

  6. Privacy Statement: Include a brief note or link to your privacy policy to assure users their data is safe.

  7. CTA Button: A clear and action-oriented CTA (Call to Action) button, such as 'Submit', 'Register', or 'Sign Up'.

  8. Design Consistency: The form design should be consistent with your brand to enhance user experience and trust.

  9. Feedback: Provide feedback upon submission, e.g., a thank you message or confirmation email.

  10. Mobile-Friendly: Make sure your form is responsive and works well on all devices, especially mobiles, as many users are likely to access it via their phones.