ConvertCalculator Icon

CPQ for small business

Capture complex product and pricing rules in a quoting calculator with our CPQ for small business software. Automate quoting for faster and more accurate quotes - no coding skills needed.

No credit card required
Cancel anytime

4.8 out of 5 stars

4.8 / 5
"Any website needs a calculator!"

Efficient automation

Our CPQ software automates configuration, pricing, and quoting processes. Save time and effort, and improve internal processes when creating complex quotes.

Fast and accurate

Let customers get instant quotes with our easy-to-use CPQ tool. Everything aligns with your current product configurations and pricing structures for accurate quotes.

Effective sales

Our CPQ for small businesses automates routine tasks. Unchain your sales team to tackle what they do best - selling your products.

An easy-to-use CPQ for instant and accurate quotes

Speed is king, so you want to deliver instant quotes. But that’s no good if it’s hard to use the quoting tool or the quotes are riddled with errors. An easy-to-use CPQ solves those problems allowing you to provideinstant and accurate quotes.

Automate quoting with CPQ for small business

Customers love convenience. And they’ve come to expect it. So, give them what they want with CPQ for small business. Lengthy quote processes lead to frustration and hassle. Save everyone the trouble and automate quoting - improve the customer experience.

Empower your sales team with CPQ apps

Quoting is only the beginning. You need CPQ apps that integrate with your entire sales stack. Forget about your sales team getting mired in manual tasks. Our CPQ apps integrate with sales software and empower your team to sell.


Lightweight CPQ software for small business

Build any CPQ-form with our DIY builder. Below some examples of what others have build.

T-shirt quote configurator example

and more


ConvertCalculator makes the easy things easy and complex things possible.

No coding skills required

You don't need technical skills to use our CPQ software. The user-friendly drag-and-drop interface means even your grandparents could create a CPQ tool.

Powerful calculations

If you know how to use Excel or Google Spreadsheets, you can use our CPQ builder.


Accept online payments

Accept online payments directly from your CPQ tool. Perfect for down payments or converting leads to customers on the spot. Never let a potential customer slip away again.

Feature-packed CPQ builder

Create any kind of CPQ tool you want. Choose extensive question types and layout options. If you can think of it, we can handle it.

Powerful integrations

Integrate with your favorite CRM or marketing tool through Zapier. Our CPQ tool integrates with 1000+ apps.

Any platform, anywhere

Set up in minutes on any website or use our standalone landing page. ConvertCalculator integrates with every platform or CMS - 100% mobile support.

what they say

Currently there are 11466 live calculators that helped our customers create 1002889 quotes.

Since 2017 people have been telling us how ConvertCalculator has helped them to capture more orders, faster. Here are a few highlights.

"I created a powerful calculator in three hours one evening which did it beautifully! I spent longer trying to find the right platform to use! I've not yet used the lead capture / hubspot integration"
Tom B

5 out of 5 stars

"This is definitely a tool that any marketer could use if you need quoting or calculations on your site. I created a fairly complex calculator in about one hour. I am so happy I found this solution."
Mary V
Director of Marketing

5 out of 5 stars

Automate for fast and accurate customer quotes

Convenient quoting for your customers means more sales for you.

What is CPQ software?

CPQ stands for Configure, Price, Quote. Traditional CPQ software helps sales teams quickly produce accurate quotes. CPQ software is perfect for automating product pricing for customizable products. With ConvertCalculator, you can even put the product configurator directly on your website.

Let's illustrate the value of CPQ apps with a simple example of buying a new bicycle. Say many options are available - like handle-bar design, gear systems, color, accessories, model, and more.

CPQ software factors in all of these options and the price for each one. It offers an instant quote for every option you add or delete in the CPQ app. So, potential customers can visualize how the bicycle looks for each option and get a price for each configuration.

CPQ software is crucial for businesses with variable pricing models. You can offer potential customers quotes quickly, with higher accuracy, and win more deals for increased sales.

Benefits of using CPQ software companies

Small businesses benefit in several ways from the services of CPQ software companies. Here are some ways using a CPQ software company can help your business.

Smart automation

Manual quoting drains your time, is susceptible to human error, and can cause delays when responding to customer queries.

Say you spend time on a manual quote only to discover an error later. You must fix it, but customers can get frustrated with lengthy quote cycles. It causes delays in delivering proposals.

Those problems vanish when using the services of CPQ software companies. The software automates the configuration, pricing, and quoting processes, increasing accuracy and reducing the time and effort of creating complex quotes.

Smart automation improves your internal quoting processes. It’s also convenient for customers, enhancing the overall customer experience.

Robotic precision

The complexity involved in configurable products means businesses may struggle to quote accurate prices for configurations.

Mistakes cost your business money. There are no two ways about it. They can also cause misunderstandings with customers and lead to lost deals.

With CPQ software, you get robotic precision. This solution ensures prices and configurations are aligned, vastly reducing the risk of error and improving your price quoting.

Your customers and sales team will progress with confidence. They can be sure your quotes are accurate and reflect specific configurations.

Unshackled sales

A sales team shackled to administrative tasks can’t fully focus on selling. Without a streamlined quoting process, their energy is spread too thin.

Manual quoting steals time from your sales guns. They have less time to engage with potential customers and close deals. So, you’re not getting the best out of your sales team if they get bogged down in manual quoting.

Unshackle your sales team with CPQ for small business. Let them do what they do best instead of laboring them with routine tasks. Freeing your sales team boosts their productivity for more conversions and higher profits.

Happy customers

Inefficient quoting processes can lead to delays for customers when pricing products. Waiting too long can affect the customer experience.

You spend time on a manual quote before sending it to a prospect. In a back-and-forth between you and them, you discover a mistake. Now, you must give even more time to the price quoting process.

Your potential customer just wants a quote. They want convenience. And the delay causes frustration, impacting their customer experience.

With an easy-to-use CPQ, your potential customers can get instant quotes. The prices and configurations are already input, reducing the risk of error. You offer timely and accurate quotes and keep customers happy - delighted customers buy more.

CPQ for small business FAQ

Why use CPQ?

There are multiple reasons to use lightweight CPQ software:

  1. Reduces wasted time - CPQ helps B2B and B2C organizations optimize their sales efficiency. With the help of CPQ, your sales team can work smarter and more efficiently. An instant quote calculator on your website will boost your hot leads, driving your sales.
  2. Improves Quote Accuracy - a price quote calculator applies only the latest approved pricing and discount rules. That eliminates common quoting errors that often happen when someone doesn’t update a cell in your spreadsheet. Human errors like missing information or the wrong entry can also lead to lost sales. Automatic compliance with business rules ensures greater confidence in your quoting.
  3. Improves transparency - a key feature of CPQ software is that comparisons become much easier. That helps accelerate the sales process. Also, a CPQ price quote calculator can help to determine the expected ROI and provide a backbone for minimizing discounting.
  4. Helps to win more deals - price is one of the main components in the buying decision. It is difficult to provide a quick and accurate price quote for complex products or services. CPQ software, which helps website visitors configure the product or service themselves, increases transparency and can boost your sales by up to 200%.

Is CPQ worth it?

Judging whether Configure, Price, Quote (CPQ) software is worth it depends on various factors. It’ll be worth it for some businesses more than others. Here are some considerations:

  1. Product complexity - CPQ software offers amazing benefits if you sell complex products with variable pricing. It simplifies accurate quoting for customized solutions, reducing errors and ensuring consistency.
  2. Quote volume - if you deal with a high quote volume, CPQ significantly increases efficiency. It automates repetitive tasks, saving you and your team time.
  3. Sales productivity - CPQ can be used to boost productivity if your sales team spends too much time on routine tasks instead of selling. It frees them to concentrate more on client relationships.
  4. Business scalability - if you want to grow your business, CPQ software helps you to scale. It can handle any changes and deal with additional volume in quotes and sales.
  5. System integration - CPQ software can integrate with your CRM and other software. Seamless integrations make your workflow more efficient.
  6. Competitive advantage - CPQ software can give you an advantage over competitors. It’ll differentiate your business from those not using it.

Considering these factors will help you decide if CPQ is worth it.

Who needs CPQ?

Configure, Price, Quote (CPQ) solutions benefit businesses with complex products, services, or sales processes. Here are the types of businesses or scenarios where CPQ can be valuable:

  1. Businesses with configurable products - CPQ highly benefits companies offering customizable or configurable products based on customer preferences. This includes industries like manufacturing, technology, and telecommunications.
  2. Companies with varied pricing structures - businesses with complex pricing structures (including tiered pricing, volume discounts, or special promotions) can benefit from CPQ.
  3. Industries with a high volume of quotes - CPQ helps businesses that generate a high volume of quotes, especially those involving customization. Automation streamlines your quoting process, saving time and reducing errors.
  4. Organizations with multiple product configurations - businesses that offer products with numerous configurations, features, and options benefit from CPQ. It simplifies quoting for even the most intricate product variations.
  5. Enterprises with cross-functional sales processes - CPQ is valuable for businesses with cross-functional sales processes involving collaboration between sales, finance, and product teams. You get a centralized platform which ensures consistency.

What do you mean with Lightweight CPQ?

Traditional CPQ-software is often heavy enterprise software. Meaning that it takes a lot of time and effort to set up, the software lacks flexibility, is complex to use and therefore not suited to be used by your customers directly, and last of all it is expensive. Also, good luck finding a quote for traditional CPQ software online. Most vendors rather not disclose the costs upfront.

Our lightweight CPQ solution has none of these disadvantages. Our software is highly flexible, possible to set up yourself (easy things are easy and complex things are possible). It's easy to use so you can put your quote calculator directly on your website. Lastly, our pricing is affordable and transparent.

We acknowledge that a lightweight solution can come short on functionalities that some traditional solutions offer. We are confident that, sidestepping the complex applications, 80% of CPQ use-cases can be done with ConvertCalculator.

What do you mean by Lightweight CPQ?

Traditional CPQ software is often heavy enterprise software. This means that it takes a lot of time and effort to set up. The software lacks flexibility, is complex to use, isn’t suited for direct customer use, and is expensive.

And good luck finding a quote for traditional CPQ software online. Most vendors would rather not disclose the costs upfront.

Our lightweight CPQ solution has none of these disadvantages. Our software is highly flexible, and you can set it up yourself without any technical skills. It's also easy for your potential customers to use. So, you can put your quote calculator directly on your website.

Lastly, our pricing is affordable and transparent. We acknowledge that a lightweight solution can fall short of the functionalities some traditional solutions offer. We are confident that, sidestepping the most complex applications, you can complete 80% of CPQ use cases with ConvertCalculator.