The thing that makes Wix so great is that one of the most user-friendly website builders out there. Wix claims that "anyone can do it". They have an easy to use editor that gives you the flexibility to create a webdsite just as you like it. The drag and drop editor makes it easy to pick elements (such as images, text, contact forms and other cool stuff) and place them on exactly the place that you want them to be. You absolutely don't need any technical skills.
Wix can be used to create websites for a lot of businesses! It doesn't matter if you have a restaurant, cafe, hotel or small business, if you are a designer, photographer or musician, you can definitely find an awesome template for your new website. With over 500 templates you will definitely find something that suits your needs. If not, no problem, there are a lot of professionals that can help you out as well.
Another good thing to know is that Wix has got you covered SEO wise. Wix is search engine friendly. This doesn't mean you will hit the top 10 in Google out of the box, but it's a nice start. Wix also has some marketing tools baked in, but if you want the real goodies, you need to look for integrations such as ConvertCalculator.
Wix has a free plan, but if you really want the good stuff you need to pay. Prices start at €4.50 / US$6 a month. For €12.50 / US$ 15 a month you get unlimited everything. If you need eCommerce, you pay €16.50 / US$20 a month.