Embedded calculators might seem mysterious, but it's straightforward to build one and simple to embed it on your website or a standalone page.
Custom calculators can be a game changer for your marketing efforts. They are an interactive tool that provide immediate, personalized answers and insights to your customers.
Whether it's helping them calculate costs, understand potential savings, or make informed decisions about your products and services, calculators can serve as an extension of your customer service.
By embedding a custom calculator, you create an engaging, interactive pathway that leads to higher conversion rates and customer satisfaction.
A simple calculator can become a workhorse for your website - bringing in leads, educating your customers, automating your quotes and bookings, and plenty more.
Let's take a look at the how and why of embedding a calculator on your website.
The first step in creating an embedded calculator is to define its purpose. This will most often be:
- To calculate something your visitor wants to know (a mortgage calculator for example). This has the function of educating your visitors about your product or services and prequalifying them.
- To collect your visitors' data as a lead.
Once you have defined exactly what your calculator will be doing, it's time to build.
The journey from concept to live calculator embed is shorter than you might think, especially if you already have a spreadsheet that fulfills the specific function.
If you have a clear idea or an existing spreadsheet that serves a purpose - be it for pricing, product configuration, or any other function - you can convert these into web calculators without knowing how to code.
Many businesses already use Excel spreadsheets for various internal calculations. Often refined over time, these spreadsheets contain valuable logic and data that can be directly transformed into a user-friendly, interactive web calculator. This not only saves time in development but also leverages your existing expertise and resources.
No need to worry if you don't have a spreadsheet. You can build powerful calculators from scratch using Convertcalculators drag and drop builder. Have your first interactive calculator up and running quickly.
When planning your interactive calculator, consider the user experience. It should be intuitive, easy to navigate, and visually appealing to encourage interaction and engagement from your website visitors.
Turn hesitant website visitors into paying customers by educating them on your products.
Ensure the calculator aligns with your business objectives. Whether it's lead generation, enhancing customer service, or providing valuable insights, the calculator should contribute meaningfully to your overall business strategy.
This step is about bridging the gap between your internal resources and customer-facing solutions, creating an efficient path from your idea to a live, functional online calculator.
Here's a quick guide to help you get started using ConvertCalculator to build and embed your calculator:
1. Create a Free ConvertCalculator Account: You don't need advanced technical skills - or a credit card - to get started.
2. Build Your Calculator: You can start from scratch or use an Excel spreadsheet as a foundation if you already have one. Our builder offers intuitive elements that make it easy to transfer the logic and data from your spreadsheet into a functional, interactive calculator. Customize it to suit your brand and the specific needs of your customers.
3. Embed or Share Your Calculator: After creating your calculator, the next step is to make it accessible to your audience. You can embed the calculator directly onto your website by copy-pasting a line of code. Or you can integrate using tools like Zapier. You can also publish it as a standalone page directly from ConvertCalculator.
For those who are pressed for time or prefer professional assistance, ConvertCalculator offers a concierge service. This service allows you to work with experts who can handle the creation and integration of your calculator, ensuring it meets your exact specifications and business needs.
Calculators can be embedded in many places for maximum exposure. Here are your options:
Website Integration: Embed or integrate interactive calculators on your website in minutes.
WordPress Integration: Creating an interactive calculator for your WordPress site is easy.
eCommerce Platforms: Enhance your e-commerce sites like Wix, Shopify, and Woocommerce.
Social Media: Many social media platforms support embedded content.
Email Campaigns: You can also include calculators in your email marketing campaigns to engage your subscribers.
Landing Pages: If you use landing page builders like Unbounce or Instapage, you can embed calculators for lead generation.
Online Ads: Most online advertising platforms allow interactive calculators in ads.
Remember to customize the calculator's design and functionality to suit the platform and your audience's preferences.
There's almost no limit to the type of calculator you can create. Here are a few examples to give you an idea of what's possible.
Pricing Calculators: help customers estimate the cost of products or services. For example, a photography studio could have a pricing calculator that allows clients to calculate the cost of a photoshoot based on variables like location, duration, and additional services.
ROI Calculators: show customers the potential returns on their investment. For instance, a financial advisory firm might offer an ROI calculator to help clients understand the potential growth of their investments over time.
Loan Calculators: Businesses in the finance sector can benefit from loan calculators. Banks and mortgage brokers often provide these tools to help customers estimate loan payments based on loan amount, interest rate, and term.
Mortgage Calculators for Real Estate Sites: Engage visitors by helping them easily estimate their mortgage payments.
Price Quote Calculators: Service-based businesses can use price quote calculators. For example, a landscaping company could offer a calculator that allows customers to estimate the cost of a landscaping project based on the size of their property and desired features.
Savings Calculators: are valuable for businesses that offer savings or investment products. Customers can calculate potential savings or returns, encouraging them to take action. For example, an insurance company might offer a savings calculator to illustrate the benefits of a particular policy.
Health and Fitness Calculators: In the health and wellness industry, calculators can help individuals set and track their fitness goals. A gym, coach, or fitness website could offer a calculator to estimate daily calorie needs or BMI (Body Mass Index).
E-commerce Calculators: Online retailers can use calculators to enhance the shopping experience. For example, bulk orders, price comparisons, or live shipping rates.
These are just a few examples. The possibilities are virtually limitless. Custom calculators can be tailored to any industry and business model.
By offering an interactive calculator, you can engage your audience, simplify decision-making, and boost conversions without the heavy price tag of hiring developers.
Here are some examples of the kinds of calculators you can create and embed on your website: