ConvertCalculator Icon
January 01, 2024
Updated: January 11, 2024

How to create a custom embedded calculator for your website

Create powerful custom calculators to embed on your website to get leads, give instant quotes, increase conversions, and more.

Embedded calculators might seem mysterious, but it's straightforward to build one and simple to embed it on your website or a standalone page.

Custom calculators can be a game changer for your marketing efforts. They are an interactive tool that provide immediate, personalized answers and insights to your customers.

Whether it's helping them calculate costs, understand potential savings, or make informed decisions about your products and services, calculators can serve as an extension of your customer service.

By embedding a custom calculator, you create an engaging, interactive pathway that leads to higher conversion rates and customer satisfaction.

A simple calculator can become a workhorse for your website - bringing in leads, educating your customers, automating your quotes and bookings, and plenty more.

Let's take a look at the how and why of embedding a calculator on your website.

Defining the right calculator for your business

The first step in creating an embedded calculator is to define its purpose. This will most often be:

- To calculate something your visitor wants to know (a mortgage calculator for example). This has the function of educating your visitors about your product or services and prequalifying them.

- To collect your visitors' data as a lead.

Once you have defined exactly what your calculator will be doing, it's time to build.

The journey from concept to live calculator embed is shorter than you might think, especially if you already have a spreadsheet that fulfills the specific function.

Go from idea to calculator in minutes

If you have a clear idea or an existing spreadsheet that serves a purpose - be it for pricing, product configuration, or any other function - you can convert these into web calculators without knowing how to code.

Transform your spreadsheet into an interactive customer experience.

Many businesses already use Excel spreadsheets for various internal calculations. Often refined over time, these spreadsheets contain valuable logic and data that can be directly transformed into a user-friendly, interactive web calculator. This not only saves time in development but also leverages your existing expertise and resources.

Build from an idea

No need to worry if you don't have a spreadsheet. You can build powerful calculators from scratch using Convertcalculators drag and drop builder. Have your first interactive calculator up and running quickly.

Focus on user experience

When planning your interactive calculator, consider the user experience. It should be intuitive, easy to navigate, and visually appealing to encourage interaction and engagement from your website visitors.

Turn hesitant website visitors into paying customers by educating them on your products.

Align with business goals

Ensure the calculator aligns with your business objectives. Whether it's lead generation, enhancing customer service, or providing valuable insights, the calculator should contribute meaningfully to your overall business strategy.

This step is about bridging the gap between your internal resources and customer-facing solutions, creating an efficient path from your idea to a live, functional online calculator.

Quick start guide

Here's a quick guide to help you get started using ConvertCalculator to build and embed your calculator:

1. Create a Free ConvertCalculator Account: You don't need advanced technical skills - or a credit card - to get started.

2. Build Your Calculator: You can start from scratch or use an Excel spreadsheet as a foundation if you already have one. Our builder offers intuitive elements that make it easy to transfer the logic and data from your spreadsheet into a functional, interactive calculator. Customize it to suit your brand and the specific needs of your customers.

3. Embed or Share Your Calculator: After creating your calculator, the next step is to make it accessible to your audience. You can embed the calculator directly onto your website by copy-pasting a line of code. Or you can integrate using tools like Zapier. You can also publish it as a standalone page directly from ConvertCalculator.

For those who are pressed for time or prefer professional assistance, ConvertCalculator offers a concierge service. This service allows you to work with experts who can handle the creation and integration of your calculator, ensuring it meets your exact specifications and business needs.

Where to embed your calculators

Calculators can be embedded in many places for maximum exposure. Here are your options:

Website Integration: Embed or integrate interactive calculators on your website in minutes.

WordPress Integration: Creating an interactive calculator for your WordPress site is easy.

eCommerce Platforms: Enhance your e-commerce sites like Wix, Shopify, and Woocommerce.

Social Media: Many social media platforms support embedded content.

Email Campaigns: You can also include calculators in your email marketing campaigns to engage your subscribers.

Landing Pages: If you use landing page builders like Unbounce or Instapage, you can embed calculators for lead generation.

Online Ads: Most online advertising platforms allow interactive calculators in ads.

Remember to customize the calculator's design and functionality to suit the platform and your audience's preferences.

Use cases for custom embedded calculators

There's almost no limit to the type of calculator you can create. Here are a few examples to give you an idea of what's possible.

Pricing Calculators: help customers estimate the cost of products or services. For example, a photography studio could have a pricing calculator that allows clients to calculate the cost of a photoshoot based on variables like location, duration, and additional services.

ROI Calculators: show customers the potential returns on their investment. For instance, a financial advisory firm might offer an ROI calculator to help clients understand the potential growth of their investments over time.

Loan Calculators: Businesses in the finance sector can benefit from loan calculators. Banks and mortgage brokers often provide these tools to help customers estimate loan payments based on loan amount, interest rate, and term.

Mortgage Calculators for Real Estate Sites: Engage visitors by helping them easily estimate their mortgage payments.

Price Quote Calculators: Service-based businesses can use price quote calculators. For example, a landscaping company could offer a calculator that allows customers to estimate the cost of a landscaping project based on the size of their property and desired features.

Savings Calculators: are valuable for businesses that offer savings or investment products. Customers can calculate potential savings or returns, encouraging them to take action. For example, an insurance company might offer a savings calculator to illustrate the benefits of a particular policy.

Health and Fitness Calculators: In the health and wellness industry, calculators can help individuals set and track their fitness goals. A gym, coach, or fitness website could offer a calculator to estimate daily calorie needs or BMI (Body Mass Index).

E-commerce Calculators: Online retailers can use calculators to enhance the shopping experience. For example, bulk orders, price comparisons, or live shipping rates.

These are just a few examples. The possibilities are virtually limitless. Custom calculators can be tailored to any industry and business model.

By offering an interactive calculator, you can engage your audience, simplify decision-making, and boost conversions without the heavy price tag of hiring developers.

Here are some examples of the kinds of calculators you can create and embed on your website:


Amazon ROI Calculator Template example

Advanced Features

Beyond the basic functionality, custom calculators offer a world of advanced features. Here's a glimpse of what you can explore:

Conditional Logic

Take your calculator to the next level with conditional logic. This feature allows you to create dynamic, rule-based calculations. For example, a pricing calculator can adjust rates based on user inputs, providing accurate and personalized results.

Real-Time Results

Keep your users engaged by providing real-time results as they input data. This feature not only enhances the user experience but also increases trust.

Data Capture

Custom calculators can capture user data, including email addresses, preferences, and more. Integrate this feature with your CRM or email marketing tools for streamlined lead generation and customer engagement.

Integration with Business Tools

Seamlessly connect your calculator with other business tools and platforms, like email marketing, project management, and CRM systems, to automate your workflows.

Analytics and Insights

Gain valuable insights into user behavior and preferences with analytics tools. Understand how users interact with your calculator, allowing you to refine your marketing strategies and improve user experience.

A/B Testing

Continuously optimize your calculator's performance through A/B testing. Experiment with different variables to determine what resonates best with your audience.

These advanced features make custom calculators highly versatile tools that can be tailored to your precise business needs.

Whether you want to streamline processes, enhance user engagement, or drive conversions, the customization options are virtually limitless.

Utilizing Calculator Data for Business Growth

Your custom calculator can generate valuable data that can inform your business strategies. Here's how you can leverage this data for growth.

Analyze user interactions with the calculator to gain insights into their preferences, pain points, and behaviors. Understanding your audience better allows you to tailor your products or services to meet their needs more effectively.

If your calculator collects user information, you can use it for lead nurturing. Segment your leads based on their calculator inputs and preferences, allowing you to send targeted and relevant marketing messages.

Use the data generated by your calculator to inspire content creation. Write blog posts, articles, or guides that address topics related to the calculator's purpose. This positions you as an authority in your industry.

Consider the data as valuable market research. Identify trends or common needs among calculator users and use this information to inform product or service development. Create offerings that directly address the pain points your calculator highlights.

Continuously optimize your calculator based on user data. Identify drop-off points or areas where users hesitate and make improvements to streamline the user experience and drive higher conversions.

Tailor your marketing efforts based on the calculator data. Send personalized recommendations or offers to users based on their calculator inputs, increasing the likelihood of conversion.

Use the data to segment your audience for more targeted marketing campaigns. Different user groups may have distinct needs or preferences that you can address with specific messaging.

Do A/B Testing. Experiment with variations of your calculator based on user data. Test different variables to see what resonates best with your audience and results in higher engagement and conversions.

By effectively utilizing the data generated by your calculator, you can make informed decisions, improve user experiences, and drive business growth.

It can transform your calculator from a simple tool into a valuable asset that contributes to your overall strategy.

Start using the power of embedded calculators today

Custom calculators are potent tools that can revolutionize your digital presence.

They engage your audience, automate tasks, and boost conversions. If you get it right, they are growth catalysts for your business.

Ready to harness their power? Don't miss this opportunity to engage, automate, and grow. Start creating your custom calculator today.


Is There a Free Plan?

ConvertCalculator has a free plan with all the platinum features for up to 100 visits per month. Enough to start seeing a return before having to pay a cent.

What is an Embedded Calculator?

An embedded calculator is a digital tool or widget that can be incorporated into a website or web page. It allows visitors to the page to perform calculations directly on the site, offering an interactive experience. These calculators are often used to provide specific functionality, such as loan calculations, cost estimates, or health assessments, relevant to the site's content or services.

How Do I Embed a Calculator into My Website?

To embed a calculator into your website, you generally follow these steps:

  • Choose or Create the Calculator: Decide whether you want to use a pre-built calculator template or build from scratch. ConvertCalculator offers pre-built calculators or tools to build custom calculators.

  • Generate the Embed Code: Once your calculator is ready, copy your embed code - a snippet of HTML code.

  • Embed the Code: Access your website's content management system (CMS), navigate to the page where you want the calculator, and paste the embed code into the HTML of the page.

  • Test the Calculator: After embedding, ensure the calculator works correctly.

What is an Interactive Calculator?

An interactive calculator is a dynamic online tool that allows users to input data and receive custom results based on their inputs. Calculators offer more than just basic calculations; they often include features like sliders, dropdown menus, and other interactive elements to enhance user engagement. They can be used in almost any field, like photography, solar energy, finance, health, education, service businesses, and e-commerce to provide users personalized experiences and valuable insights.

Get your time back and maximize conversions

Use ConvertCalculator's sales and marketing tools to automate sales and marketing flow that will delight your customers, maximize conversions and save time an resources.

Get started for free