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Lead capture pages for clever businesses

Create enchanting lead capture forms to capture leads quicker and improve your lead quality.

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4.8 out of 5 stars

4.8 / 5
"Any website needs a calculator!"

Self Qualify

Let your visitors qualify themselves to create qualified leads automatically.


Segment your collected leads into buckets to put them in the proper sales funnel


Hook up lead capture forms to any CRM or email software or use our internal tools

what they say

What our customers have to say about our lead capture pages

"A versatile calculator with responsive, knowledgeable support. It worked well with HubSpot and has been an improvement over previous options."
Shelly G.
Marketing Advertising

5 out of 5 stars

"So far so good. Really easy to create and add to your website. Integration in HubSpot easy. It really helps with effective lead segmentation and lead capture."
Chris H.
Logistics Supply Chain

5 out of 5 stars

and more

What lead capture tools can you build to get more leads?

Lead capture forms

Build a beautiful lead capture form that has a high conversion rate.

Lead generation page

Build powerful dedicated lead capture pages that will entice your visitors.

Multi step forms

Create a multi-step form and use logic jump with our show/hide logic to make them extremely powerful

Marketing campaigns

Create forms or calculators as a part of your next marketing campaign and increase conversions.

Sales funnels

Begin the funnel with an interactive calculator, and end it with a signed proposal.

Landing pages

Create a beautiful landing page for your next lead capture campaign.

Create a lead capture form and start capturing leads today

Generate more leads more efficiently by building a great lead capture page with ConvertCalculator. Or embed a lead capture form on your website.

Commonly asked questions about lead capture

What is a lead capture form?

A lead capture form is an embedded form on your website or landing page that prospects (potential customers) fill out to collect contact information. It's up to your business what information you collect from the customer. It's an essential step in the marketing funnel because once you've gathered a customer's information, you can target them directly (via phone, email, or other digital channels).

A lead capture tool is one of the most important marketing tools because it's a pivoting step in the customer journey. It's when a prospect identifies themselves, a clear signal that the prospect is interested in the product.

What is the difference between lead capture and lead generation?

Lead generation is a process that identifies and nurtures prospects for a business or organization. Lead gen can include market research, marketing campaigns, and building relationships with potential customers through networking and other outreach efforts. It aims to create a pool of qualified prospects that can be further nurtured and developed into paying customers.

Lead capture is the step in the lead generation process where prospects provide their contact information in exchange for something of value, such as a whitepaper or a free trial. After submitting a lead capture form, a prospect becomes a "captured" lead. It can be further nurtured and developed into a paying customer through sales. It is the final step of the process and the point at which the lead becomes a potential customer for the business.

How do you make a lead capture form?

Creating a lead capture form involves several steps:

  1. Define the purpose and goals of the form: Before creating the form, you must clearly understand what information you want to collect from potential leads and how you plan to use it. It will help you determine what fields to include on the form and how to structure it. For example, you can collect basic contact information like name, email, and phone number. You can also ask more specific questions depending on your product or service.

  2. Design the form: Once you know what information you want to collect, you can start designing the form. You'll want to ensure it's visually appealing, easy to use, and mobile-friendly. Therefore, it's easily accessible to all potential leads. For this step, you can use a form builder tool or a website builder. It's also vital to ensure that the form is placed in the right place, such as a landing page, pop-ups, or embeds, to increase the chances of conversion.

  3. Implement and test the form: After designing the form, you'll need to implement it on your website or landing page. Before making it live, it's paramount to test the form to ensure it's working properly and that all the information is collected correctly. Once you're satisfied that everything is working correctly, you can make it live and start collecting leads. It's also essential to track the form's performance and make adjustments, such as tweaking the design or asking questions, to increase the conversion rate.

What are the seven types of leads?

  1. Marketing Qualified Lead (MQLs): Has shown interest in your product or service through their engagement with marketing efforts such as an email campaign, lead capture campaign, or webinars. They are considered further down the sales funnel and more likely to convert into customers.

  2. Sales Qualified Lead (SQLs): Is vetted by the sales team and are likely to become paying customers. They typically provide more detailed information about their needs and have expressed a strong interest in your product or service.

  3. Referral Lead: Comes from existing customers or partners who recommend your product or service to their networks.

  4. Inbound Lead: Comes from various sources, such as social media, search engines, or content marketing. They have found your product or service and have expressed interest by providing their contact information.

  5. Outbound Lead: Is actively pursued by your sales team through cold calling, email campaigns, or direct mail.

  6. Purchased Lead: Is purchased from a third-party provider. They may need to be more qualified but can be a good source of potential customers when used in conjunction with other presales efforts.

  7. Organic Lead: Comes from your website and social media visitors who may have yet to see your product but may be interested in it. They are at the top of the sales funnel. They are less likely to convert into customers, but with proper nurturing and qualification, they can become MQLs.

Should I embed a lead capture form on my website or create a dedicated lead capture page?

Embedding a lead capture form on your website can be a great way to make it easily accessible to potential leads. Placing the form on multiple pages, such as the homepage, pricing page, or blog, increases the chances that a visitor will see it and be encouraged to fill it out. Additionally, having the form on your website allows you to easily track the form's performance and make adjustments as needed.

Creating a dedicated lead capture page can also be an effective strategy. Lead capture pages are standalone pages designed to convert visitors into a new lead. Removing distractions and focusing solely on the form can increase visitors' chances of filling it out. A lead capture page can be used as a landing page for paid advertising or email campaigns, making it easy to track the performance of these campaigns and optimize for conversion.

So, it depends on the goals of your business and the type of lead you are trying to generate. Landing pages and embedded forms have their pros and cons, so it's essential to consider your specific situation and choose the one that will be most effective for your business.

ConvertCalculator offers a range of landing page templates and lead capture form templates you can customize. This means you can get quality leads in a matter of minutes!

What should be included in a lead capture form?

Lead capture forms are a crucial element in the marketing process, as they enable you to collect information from prospects. Including the appropriate fields in all your lead capture forms is essential to ensure that you're collecting the information you need to nurture and qualify a lead effectively.

The lead capture page's most essential information should include their contact information, such as their name, email address, and phone number. This information is necessary to follow up with prospects and connect with them in the future. Additionally, it's a good idea to include fields for additional information that can help you qualify a lead, such as their job title, industry, and company size.

Additionally, it's vital to include fields that will help you understand the lead's specific needs and interests. A lead capture page can consist of questions about their pain points, the particular products or services they're interested in, and their buying timeline. Furthermore, you can include a checkbox or radio button field that allows new leads to opt-in to receive additional information or future communications from your company.

Keep in mind the design and layout of the form. It should be visually appealing, easy to use, and mobile-friendly so it's easily accessible to all prospects. Keep the number of fields minimal to avoid overwhelming the potential lead with too many questions. Always include a clear call-to-action, such as a "submit" button, to guide the lead through the lead capture page and increase the chances of conversion.