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Lead generation

Generate more leads with our powerful lead generation software. Create interactive calculators, forms, quizzes, and more to engage your audience. Automate the process and watch the leads flow in.

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4.8 out of 5 stars

4.8 / 5
"Any website needs a calculator!"

Capture more leads

Create an engaging experience where you can show the value of your product. Interactive content has higher conversion rates, helping you capture more leads.

Promote your brand

Tailor your lead generation calculators and forms to match your branding. Customization options offer seamless integration into your website for complete control.

Leads directly to your inbox

Connect with your email marketing software to automate lead management. Segment leads based on user responses for targeted and effortless follow-ups.


Build any type of lead generation form

Build any type of lead capture calculator form your business needs. Here's some examples of the kind of lead capture tools you can build

Amazon Growth Potential example

Collect more leads with a lead generation form

Maximize your lead generation with our lead gen software. With engaging lead generation forms, entice your audience to provide their details.

Benefit from a steady flow of high-quality leads interested in your business - without the need for coding skills.

Customizable lead generation calculator for branding

Our free lead generation software ensures every interaction with your audience promotes your brand. Create a fully customized lead generation calculator in your brand's colors.

Capture leads and strengthen your brand presence, leave a lasting impression on your potential customers.

The convenience of leads straight to your inbox

Enjoy leads delivered directly to your inbox. Forget about constantly checking different platforms or dashboards. Our lead generator forms automatically send user details to your email.

Streamline your lead management process and never miss out on converting a customer again.

and more

Features for lead generation

Get started in minutes with all the built-in features your growing team needs - no bloated plugins to maintain.

Feature packed calculator builder

Create any kind of calculator form you want, with extensive question types, and beautiful layout and design options.

Powerful calculations

If you know how to use Excel or Google Spreadsheets, you can use our calculator form builder. Don't worry - it's easy to pick up if you don't also.


Accept online payments

Accept online payments directly from a calculator. Perfect for down payments or converting leads to customers on the spot.

Powerful integrations

Integrate with your favorite CRM or marketing tool through Zapier. We integrate with 1000+ apps.

No coding skills required

You don't need technical skills to create and deploy your calculator. It’s user-friendly with an intuitive interface.

Any platform, anywhere

Set up in minutes on any website or use on standalone landing pages. ConvertCalculator integrates with every platform or CMS. 100% mobile support.

what they say

Currently there are 9725 live calculators that helped our customers capture 865108 leads.

Since 2017 people have been telling us how ConvertCalculator has helped them capture more leads, faster. Here are a few highlights.

"We have built 2 lead generation calculators as part of our slaes funnel. We have also built 3 internal calculators to provide calculators for staff to provide leads & customers with reports about their property portfolio. It's made internal processes easier and more streamlined."
Kim T.
Head of Growth & Automation

4.6 out of 5 stars

"Great! This calculator is a cornerstone of our website and sales generation and has worked very well for our needs. Intuitive and easy to use, with a great selection of elements that can cover just about all your bases. Highly recommended. "
Raven W.
Website Manager

4.6 out of 5 stars

Start interacting and engaging with your audience today.

It’s time to boost leads, promote your brand, and streamline follow-ups.

Interactive Lead Generation Form

Leads are the oxygen your business needs to survive. But capturing them is often a struggle for small businesses. Traditional lead generation forms no longer breathe life into your business.

Potential customers might visit your website, have a browse, but leave without further interaction. This is cutting off your air supply.

So what can you do? Create an interactive lead generation form with ConvertCalculator. Boring contact forms have had their day - it’s time to get creative.

Keep your audience engaged with an interactive calculator or online survey. Make your brand stand out from your competitors and let your prospects have fun interacting with your content.

Generate more high-quality leads. Breathe new life into your business.

Lead Generator for Small Business

It’s tough out there for small businesses. You’re trying to generate leads, promote your brand, service customers, and a million other things. It’s all right for the big companies because they can throw money around to solve their problems.

You can’t. But we know that small business owners are smart and resourceful. You use tools that get the job done without breaking the bank. And that’s where ConvertCalculator comes in.

We do the heavy lifting on the technical side, so you can compete with the larger companies. Our lead generation software for small businesses helps you get leads and promote your brand.

For example, you can create an interactive test, a finance calculator, or a sustainability calculator for your website. Customize it to match your branding. Generate leads when visitors engage with it. And this content is super shareable on social networks, so it helps promote your brand.

You don’t need to spend a fortune on lead generation and brand promotion. Stand on the shoulders of ConvertCalculator.

If you need B2C lead generation software, we can help. And we’ve got your B2B lead generation covered as well.

Try our free lead generation software to get started today.

Common Lead Generation Software Questions

What is lead generation?

Lead generation software helps businesses identify, attract, and capture potential customers or "leads." These software solutions streamline the process, making it easier for companies to build their customer base.

Lead generation software can range from generic to interactive. The former lets users generate leads in basic ways like contact forms. But the latter helps users create more exciting lead-generation content.

For instance, software like ConvertCalculator helps you create interactive calculators, quizzes, surveys, tests, and forms. These are engaging ways to generate leads, making them valuable for expanding your customer base, boosting sales, and growing your brand.

Which website feature can help you generate leads?

Several website features can help you generate leads effectively. Here are 5 key ones:

  1. Interactive Tools: Quizzes, calculators, or surveys engage visitors and encourage them to share their information while getting valuable insights or results in return.
  2. Lead Capture Forms: These are strategically placed forms on your website, often on landing pages, that request user information in exchange for something valuable, such as a free guide.
  3. Call-to-Action Buttons: CTA buttons guide visitors to take a specific action like "Request a Demo," "Sign Up Now," or "Get Started." They direct users to your lead capture forms or other lead-generating tools.
  4. Landing Pages: These are optimized for lead generation, featuring compelling content and lead capture forms to collect visitor information.
  5. Chatbots: Implementing chatbots on your website can engage visitors in real-time conversations, helping you qualify and capture leads.

Can you use a calculator form for lead generation?

Yes, you can definitely use a calculator form for lead generation. They’re super effective for generating and qualifying leads.

Using a calculator form on your website engages potential customers. You can generate interest in the services you offer. The direct engagement prompts visitors to take further action on your website.

What’s better, is that ConvertCalculator can help you do it. For instance, the calculator form allows you to add a field that encourages leads to input their email for further information. This process helps naturally convert strangers into customers by having them actively participate in what your product offers.

And our calculators look good! You can promote your calculator (or, lead capture form) using various social media channels. This also helps you advertise your brand.

Just ensure it works effectively on a range of devices. Fortunately, our lead capture software is supported by desktop, mobile and tablet devices. You can rest easy knowing all potential leads get to make use of the calculator’s accessible and engaging design.

How easy is it to create and embed this lead generation software?

Creating a calculator or form and embedding it on your website is incredibly simple, especially for those familiar with Excel. Our software encourages you to customize questions and fields applicable to the needs of your customers. You only need to change the relevant questions, values and controls in a template.

If things still don’t appear clear enough, take the time to read the our extensive support guides. Failing this, be reminded that our tool offers premium support and offers a Concierge service to help you build, embed and design a calculator.

What tools do we integrate with to follow up on leads?

Our lead generation software integrates with Zapier. So, you can use a calculator or form in combination with over 1000 apps. This means you can…

  • Integrate with email
  • Create rich PDF with Ultrdox
  • Capture data in Google Spreadsheets
  • Even get lead notifications from applications like Slack

Our lead generation tool also integrates with HubSpot’s CRM tools. By integrating your calculator with the CRM tools HubSpot offers, you can make sure to document the contact and deal information of any potential leads.