Sell highly customized products with a product configurator

Customize, embed and increase your conversion with our online product configurator

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Don’t underestimate the power of implementing a product configurator on your website. A product configurator gives your potential customers the freedom to cater products to their exact needs and specifications. This not only saves you and your business time, but maximises your sales by allowing users to optimise their purchase. All within one user-friendly website product configurator.

Create a unique customer experience

Very few eCommerce sites give their customers the chance to customize their products. By adopting this new and modern approach, you provide your customers with a novel experience they’re unlikely to forget. And we think our Ecommerce product configurator is able to help you get there.

One product configurator, unlimited possibilities

It's up to the customer to choose their own version of your product, using it as a CPQ (configure, price, quote). As a result, it is no longer your job to list and price quote each variable of your product on your webshop. Simply let your product configurator do the work

If you are a business and sell customizable products, it makes sense to sell them online via a product configurator. Not only does this optimize the buying experience, it also creates less hassle for you as a business owner. With ConvertCalculator, you can build a calculator that accepts payments to accomplish just that.


Explore some of our best product configurator examples

Build any type of online order form with our order form builder. Here some examples of product configurators others have build.

Visual Handbag Configurator example

and more

Features for product configurators

Get started in minutes with our built-in features to help you create a powerful online product configurator

The Best Product Configurator

According to our customers. Extremely easy-to-use, setup within minutes and customizable to your own preferences.

Feature-packed configurator

Create any kind of product configurator you want. With extensive options, and beautiful layout and design options.

Accept online payments

Accept online payments directly from your Ecommerce product configurator. Perfect for converting window shoppers to customers on the spot.

Powerful integrations

Integrate with your favorite Ecommerce tool through Zapier. Our online configurator integrates with 1000+ apps.

No coding skills required

You don't have to have technical skills to create and deploy your configurator.

Any platform, anywhere

Set up in minutes on any website or use our standalone landingpage. ConvertCalculator integrates with every platform or CMS. 100% mobile support.

what they say

Currently there are 5870 Product Configurators that helped our customers capture 374483 orders.

Since 2017 people have been telling us how ConvertCalculator has helped them to capture more orders, faster. Here are a few highlights.

"As for my experience, the product configurator has been a huge help. It only took about 10 minutes to figure everything out and add to my Webflow site. I really love how the design adapts to my website. But most importantly, it helped me grow sales! This is by far the best product configurator out there."
Graham Deurance
CEO Lawyer Graham
"Wow! ConvertCalulator has enabled us to take a complex freemium pricing model and make it super-easy for our prospects to understand. I was able to build, install and customize the online product configurator, without any dev assistance."
Matthew Jones
Marketing Manager Evaluagent

Ready to sell customized products?

Create your free product configurator today.

frequently asked questions

Common Product Configurator Questions

Why add a product configurator to your webshop?

A product configurator is the perfect idea for your webshop, particularly if you don’t have a standard product. Product configurator’s are idea for standardising the buying process. It allows your customers the chance to edit your product’s variables (such as color or size), all the while remaining fun and easy to use. Remember that customers regularly seek ways to add their own personalised touch, and a product configurator allows them to do just this.

Not only this, think of the insights a product configurator affords. By allowing your customers to build their own products, you gain valuable insight into the type of things your customers are looking for. Also, remember its CPQ potential. ConvertCalculator helps your business very accurately define the price of your product across a changing spectrum of variables.

How can I make a product configurator for my website?

Setting up a product configurator on your webshop is easier than it may sound. ConvertCalculator has done the hard part for you and the calculator builder is really easy to use. With this, you are free to add whatever questions, variables or images that are relevant to your product.

Of course, if you’d like to take your design to the next level, ConvertCalculator gives you the option to edit the code for yourself. If you were to encounter any problems in setting up a product configurator on your eCommerce site, then please consult our FAQ page. If you still find yourself encountering difficulties, please don’t hesitate to get in contact.

How do you capture payments?

Capturing payments with your product configurator can be easily managed through ConvertCalculator’s Checkout. By allowing your customers to complete their transaction on the same page that they are made to configure their product you guarantee increased sales. In fact, studies have proven that people are far more likely to buy a product if they can customise it, and see this process, themselves. By also using ConvertCalculator’s Checkout, imagine how many more sales you expose your business to.

Alternatively, ConvertCalculator supports other checkout systems such as Snipcart. This is another incredibly simple process. If you happen to have difficulty doing this, consult our FAQ or the wealth of information available on Snipcart’s website.

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