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Sell complex products with a product configurator

Use our product configurator software to sell more highly customized products elegantly. Embed a product configurator on your website or create standalone pages.

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4.8 out of 5 stars

4.8 / 5
"Any website needs a calculator!"

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Remember to consider the power of implementing product configurators on your website. A product configurator tool allows potential customers to customize products to their needs and specifications. This maximizes your sales by allowing users to optimize their purchases within one user-friendly website product configurator.

Create a unique customer experience

Only some eCommerce stores give their customers a chance to customize products. Adopting this new and modern approach gives your customers a novel experience they're likely to remember. Our product configurator software will help you enchant your customer experience.

Automate the product configuration process

Our product configurator software automates the configuration process, which results in less repetitive work for your and your sales team. Standardizing this piece of the sales process also leads to fewer errors and issues.

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examples

Explore some of our best product configurator software examples

Build any online configurator with our no-code builder. Here are some examples of product configurators others have built.

Bike Configurator example

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Features for product configurators

Build any online configurator with our no-code builder. Here are some examples of product configurators others have built.

Best in Class

According to our customers. Extremely easy to use, set up within minutes, and customizable to your preferences.

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Create complex product rules

Use our calculation engine to turn your complex business rules into a beautiful product configurator. Create any product configurator you want.

Accept online payments

Accept online payments directly from your product configurator. Perfect for converting window shoppers to customers on the spot.

Powerful integrations

Integrate with your favorite tools through Zapier. Our online configurator integrates with 1000+ apps.

No custom code required

You don't need technical skills to create and deploy your configurator with our product configurator tools.

Dynamic pricing

Dynamic pricing is made easy, so you don't have to change anything to the pricing rules when the underlying price changes.

what they say

Common Product Configurator Tools Questions

Since 2017 people have been telling us how ConvertCalculator has helped them make product configuration easier.

"We found the entire experience with ConverCalculator very simple and straightforward, but also very effective and flexible. And the results were very professional looking and fit perfectly with the professional brand image they were trying to project. Thanks to our online product configurator, we were able to quadruple our online leads!"
Jorrit Heidbuchel
Founder

5 out of 5 stars

"ConvertCalculator made it very easy for me, someone without coding skills, to build a powerful product configurator for my business. Easy to use, tons of features, and excellent customer support. Very happy with this product!"
Tyler Y.
Owner

5 out of 5 stars

Ready to sell complex products with product configuration?

Create your product configurator today and maximize your customer experience.

Common Product Configurator Tools Questions

What is product configurator software?

Product configurator software is a tool that allows customers to configure products according to their requirements. It is a popular visual commerce tool that enables customers to see the final version of a configured product before placing an order. The software sets up configuration rules that guide customers through customizing the product. These rules can include color, size, material, and other product attributes.

A product configurator allows customers to configure products and see the changes in real time. Product configuration is essential when customers need to know how the product will look before purchasing.

Our product configurator tool can be integrated with existing e-commerce platforms, making it easy for businesses to adopt this technology.

Product configurator software is popular in industries where customization is essential, such as furniture, apparel, and automotive. By enabling customers to configure products, businesses can increase sales, reduce returns, and improve customer satisfaction.

Product configurator software allows customers to configure products according to their needs. It is a visual commerce tool that enables customers to see the final version of the product before placing an order. The software uses configuration rules to guide customers through customizing the product. A configured product is previewed in real-time, allowing customers to make changes as needed.

The software is designed to be user-friendly and can be integrated with existing e-commerce platforms. Product configurator software is popular in industries where customization is essential and can increase sales and improve customer satisfaction.

What are the major features of a product configurator?

The most important feature of a product configurator is to visualize a configurated product. With ConvertCalculator, you can use "layered images" to stack images on top of each other to create a finalized configuration. Another approach is to use 3D visual renderings. With a bit of custom code, this is also possible in ConvertCalculator. Reach out to support if you have a 3d model of your product and want a cloud-based configuration solution.

Another important feature of product configuration is the principle of guided selling. Fundamentally, you drive your customer through the buying process, creating a beautiful customer experience.

Custom pricing is another important feature. With our rules engine, it's possible to implement complex pricing rules. Being able always to display the accurate price, you can close the sale instead of manually reviewing a sales request. The rules engine, which we call a calculation engine, is the secret sauce of ConvertCalculator.

What is product customization vs. configuration?

Product customization makes it easy to customize a product on some basic parameters. Examples of this are color, size, or finish. This is something many e-commerce stores implement and is offered by most e-commerce platforms. Product configuration is an entirely different ballgame. It makes it possible to create unique products based on multiple and more advanced parameters. A couple of excellent examples are:

How can I make a product configurator for my website?

Setting up a product configurator on your webshop is easier than it may sound. ConvertCalculator has done the hard part for you, and the calculator builder is easy to use. With this, you can add questions, variables, or images relevant to your product.

Of course, if you'd like to take your design to the next level, ConvertCalculator allows you to edit the code for yourself.

How do you capture payments?

Capturing payments can be easily managed through ConvertCalculator's integration with Stripe. Allowing your customers to complete their transactions on the same page that they are made to configure their product guarantees increased sales. Studies have proven that people are far more likely to buy a product if they can customize it and see this process themselves. Using ConvertCalculator's Checkout, imagine how many more sales you expose your business to.

Alternatively, ConvertCalculator supports other checkout systems, such as Snipcart. Snipcart offers a complete eCommerce solution similar to Shopify.