ConvertCalculator Icon

Create a powerful and beautiful website ROI calculator

Sell more by showing your customers the ROI of your product or service visually with a powerful website ROI calculator. Create landing pages. Embed on your website. No-code. Start for free.

No credit card required
Cancel anytime

4.8 out of 5 stars

4.8 / 5
"Any website needs a calculator!"

Does your product or service generate a positive outcome for your customers? If you answered with yes, your business generates a profitable Return on investment (ROI). The ROI is a percentage that is calculated by dividing the investment's net profit by its cost. Example, if you spend $100 on Google Ads that nets you $500 in sales, the ROI is 400%. Pretty sweet. An ROI calculator shows the value your customers get from purchasing your product or service. By quantifying your value proposition you visualize the value you create. This will motivate your prospects to further engage with your website. And ultimately boost conversion.

Visualize your value

By letting your customers calculate their potential ROI, you show them the value you can deliver them, which boosts conversions

Capture leads

Use our calculator forms to capture potential customers and follow them up with emails or send them documents such as quotes or whitepapers

Vet your customers

Improve the quality of your leads by vetting your customers with our ROI calculator forms.

Increase your sales by clearly visualizing your value proposition

An online calculator allows you to demonstrate instant returns or savings. This will help you explain how your product solves your customers’ problems or improves their situation. A simple calculator can even sit in your website's hero section. Which is the first thing your prospects see when engaging with your website. By creating transparancy early on, you will boost engagement and drive conversion.

Increase engagement and conversion through interaction

With an ROI or savings calculator on your website, your customers can easily get a good value estimate. This gives your customers full transparency on the potential cost savings or increased returns of your product or service. We've also learned that the conversational tone of the tool, drives engagement. Together, transparency and interactiveness are demonstrated to have a positive effect on your conversion rate, leading to more customers.


How can you visualize your value proposition with a website ROI calculator?

Build any type of return or savings form with our DIY builder. Here some examples of what others have build.

Marketing ROI calc example

and more


ConvertCalculator is the Swiss army knife for building ROI and savings calculators. See our product page and get inspired to start building.

Feature packed calculator builder

Create any kind of calculator form your want, with extensive question types, and beautiful layout and design options.

Powerful calculations

If you know how to use Excel or Google Spreadsheets, you can use our calculator form builder.

Accept online payments

Accept online payments directly from a calculator. Perfect for down-payments or converting leads to customers on the spot.

Powerful integrations

Integrate with your favorite CRM or marketing tool through Zapier. We integrate with 1000+ apps.

No coding skills required

You don't have to have technical skills to create and deploy your calculator.

Any platform, anywhere

Set up in minutes on any website or use our standalone landingpage. ConvertCalculator integrates with every platform or CMS. 100% mobile support.

what they say

Currently there are 9725 live calculators that helped our customers capture 865108 quotes.

Since 2017 people have been telling us how ConvertCalculator has helped them to capture more orders, faster. Here are a few highlights.

"The calculator has been able to do everything I need. It was easy to set up and begin working with right from the beginning. I recommend the concierge service which saved me time and ensured that the calculator looked and worked exactly how I wanted it to. The support team have been excellent. Game changer!"
Louise O.

5 out of 5 stars

"When our team decided to move forward with embedding an ROI calculator on our website, it was difficult to find a tool that was cost efficient, feature-rich and would integrate with HubSpot. ConvertCalculator has all 3! We are extremely happy with this tool so far and plan on finding other creative ways to use it."
Ashley Johnston
Computer Software

5 out of 5 stars

Ready to show your value proposition?

Create your free ROI or savings form today.

Commonly asked questions about an ROI calculator for your website

How can I visualize my value proposition with a lead generation ROI calculator?

You can visualize your value proposition by creating an easy-to-use ROI calculator. Not all businesses sell one-size-fits-all products or services. An interactive calculator can make your value proposition transparent and show instant value.

When creating a calculator with our ROI calculator builder, you can embed it on your website, as an ROI calculator widget. It's also possible to create beautiful and powerful entire landing pages.

How does my value proposition correlate to the problem I solve?

Successful businesses solve a problem worth solving. Problems worth solving fulfill several criteria. For one, your customers need to experience a clear pain point. This way they clearly recognize and acknowledge the problem. Sometimes the pain is measurable in terms of ROI or winning sales that could not be won before. Current solutions are not solving their problem. So they are actively looking for a solution. And since they are looking for a solution, there is also budget available. Your value proposition is the opposite of your customer's problem. It descibes how you solve the pain. And what benefits they receive in return.

What is return on investment (ROI)?

Return on investment (ROI) is a financial metric that is widely used to measure the probability of gaining a return from an investment. It is a ratio that compares the gain or loss from an investment relative to its cost. It is as useful in evaluating the return from a stand-alone investment as it is in comparing returns from several investments. The ROI explains how much value your product or service creates.

How to build an ROI calculator?

The problem with ROI calculators is that it's very specific to your business. How to build an ROI calculator really depends on your business' pricing or ROI logic. With our powerful calculator builder, it's possible to translate your business logic to numbers, charts and graphs, tables or even text. The result: An easy-to-use calculator that your customers can use to calculate the value you bring to the table.