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Create a lead generation quiz to maximize leads for your next marketing campaign

ConvertCalculator has all the features you need to build a lead generation quiz on your website. Or create an entire landing page with our quiz funnel software. Lots of templates. Powerful integrations. Intuitive builder.

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4.8 out of 5 stars

4.8 / 5
"Any website needs a calculator!"

Identify more and warmer leads

Increase the chance to make a sale by identifying potential customers with our quiz funnel software.

Interact and engage with your audience

Quizzes are a fun and interactive way to engage with your audience and keep them coming back for more.

Increase brand awareness

Promote your quiz to increase brand awareness and reach a wider audience.


Create any type of lead generation quiz

With our quiz funnel software, you can create any type of interactive quiz to convert more website visitors in potential customers.

Incentive Quiz example

and more

Our quiz funnel software has all the features you need to attract more customers

Customizable design

Match the design of your quiz to your brand to maximize brand exposure

Powerful form branching logic

Use our calculation engine to create advanced form branching and decision trees.

Integrate with your tools

Integrate with your favorite CRM to follow-up leads without friction

Automate follow-up

Automate your follow-up emails to nurture your leads even more.

Dashboard and Lead Scoring

Create your own lead scoring dashboard for your sales team with our advanced no-code builder

Mobile optimization

It doesn't matter what device, a quiz made with ConvertCalculator always looks good

what they say

How our customers benefit from a lead generation quiz

"The software is easy to use, has great functionality and is easy customize in any website look and feel. The customer service is super efficient, friendly and helpful. I researched a number of competitors before choosing this one and none of them measured up in terms of all the features I needed."
Belinda P.

5 out of 5 stars

"It's a powerful tool for growth hackers to explore and design quizzes and other marketing tools. We used it as the first prototype of something we wanted to implement in our product and future acquisition campaigns. when you understand how to use the formula feature you can build whatever you want and embed it on your landing page without effort."
Pira S.
Marketing Manager

4.8 out of 5 stars

Discover how quiz funnel software can help you generate more leads and grow your business

Ready to take your lead generation efforts to the next level? Our quiz builder helps you identify potential customers, reach out, and convert them into paying customers.

Commonly asked questions about quiz funnel software

What is a lead generation quiz?

A lead generation quiz is a type of online quiz or survey that is designed to get information from visitors in order to generate leads for your business. A quiz typically asks a series of questions about the user's interests, needs, and preferences, and then uses the responses to identify potential leads and provide them with more information about the business's products or services.

Lead generation quizzes can be used in a variety of industries and are typically designed to be engaging and interactive in order to encourage participation and increase the chances of generating leads. They can be used on websites, social media platforms, or through email marketing campaigns, and can be customized to fit the specific needs and goals of a business.

Overall, quizzes can be an effective way for businesses to collect information about potential customers and generate leads in a fun and interactive way.

What types of quizzes can be created with ConvertCalculator?

There are a lot of different types of quizzes you can create with ConvertCalculator. You can classify quizzes in these categories:

Personality quizzes: Ask questions about the respondent's personality traits or characteristics and use the responses to generate personalized recommendations. You can use this date in the follow-up.

Assessment quizzes: Ask questions about the respondent's skills, knowledge, or experience in a particular area and use this to segment your leads before follow-up.

Needs-based quizzes: Ask questions about the respondent's needs or preferences to warm them up before your next outreach.

Interest quizzes: Ask questions about the user's interests and use that data to send relevant content to this user.

The most interesting thing about building quizzes with ConvertCaluclator is that you can use our calculation engine to create very powerful and flexible quiz outcomes. These could be numbers, text, and images. But also charts and tables.

Can I create and customize landing pages where I host my quiz?

Yes, we offer a "standalone" share feature where you can create entire web pages that you can share with your target audience.

Can I embed a quiz on my own website?

Yep! Create it, and add the embed script to your website and you are good to go.