Sometimes, things happen and change how we interact with the world.
Jimi Hendrix changed guitar playing in the ‘60s. AI seems to have changed everything now.
I'd throw interactive content into that category. It's changed how we connect with content like ads.
Interactive ads have become a powerful tool in digital marketing. They engage users in unique ways that static ads can't.
Gamification, augmented reality (AR), virtual reality (VR), and other technologies create memorable experiences.
Using interactive ads can significantly boost engagement rates and brand awareness. Ultimately, they can help you maximize ROI.
Here are seven examples of successful interactive ads.
7 Examples of Interactive Ads
1. L’Oréal – See Yourself in Color
L’Oréal used an interactive mobile ad for its INOA hair color range. The ad allowed users to try on different hair colors virtually using their front camera. The immersive experience featured advanced hair detection technology and hair color filters.
Users could interact with the ad and see how various shades would look on them.
The ad included the My Hair [iD] app. This offered a professional color diagnosis and personalized recommendations.
The ad also allowed users to click their favorite photos to download and share them with their contacts.
Interactive ads are highly engaging and raise brand awareness. This ad reached millions of users.
2. PepsiCo - Build Real Connections
Pepsi’s campaign to “Build Real Connections” was a bit different from the norm. Generally, brands want to attract people to spend more time engaging on social media, etc.
But Pepsi went in the opposite direction for this campaign.
The company set out to break the record for The Most Accumulated Mobile Phone Offline Hours In A Month in The Malaysia Book of Records. And they achieved it.
Pepsi gamified participation for Malaysians to put their phones away. The aim was to build real connections away from devices.
And it worked.
The campaign accumulated a total of 93,732 offline hours over a month. Pepsi partnered with NGOs Kechara Soup Kitchen Society and The Lost Food Project as part of the campaign.
The collaboration provided meal care packs to sustain families for up to six weeks each.
Pepsi generated a ton of engagement and attention with this campaign.
3. HubSpot - Good Boss Energy
HubSpot launched an interactive campaign on TikTok to spread brand awareness. The company encouraged users to share views and experiences of good leadership.
Good Boss Energy framed the campaign around compassionate leadership. HubSpot prompted viewers to share tips and experiences about good leadership using the hashtag #GoodBossEnergy.
Spreading awareness was the primary goal of this campaign. And HubSpot enlisted influencers to help them achieve it.
The strategy worked, with the campaign generating over 30 million views on TikTok.
4. Lee Cooper - Life is Out There
Lee Cooper’s Life is Out There campaign Invited users to engage with an interactive mobile experience. The company collaborated with mCanvas on the campaign.
Once a user landed on the ad and tapped, it expanded to fullscreen.
Motion sensor technology made the ad interactive. Users encountered a crossroads when the ad detected motion.
The crossroads offered four options. Users could step to the left, right, forward, or backward.
Each option brought them to a different location - beach, lake, woods, or mountains.
Users then saw a panoramic view of the chosen location. They could interact more by swiping to explore.
A CTA on this page sent viewers to a product landing page.
According to mCanvas, the ad generated over six million views and users interacted with the ad for 11 seconds on average.
5. Reebok - Are You Fast Enough?
The Reebok “Are You Fast Enough?” campaign encouraged users to interact physically. In Sweden, the company set up an interactive ad campaign outside a store.
The campaign used a shoe display with a twist. A speed camera worked in combination with the display.
Reebok invited users to run past the display. And the speed camera clocked their top speed.
Whoever ran past the billboard the fastest won a free pair of Reebok shoes.
That’s a unique way to promote your brand and get people involved.
6. BMO Harris Bank - Mobile Ads
Interactive ads don’t need to be elaborate campaigns with speed cameras and motion sensors. Keeping it simple can work wonders as well.
BMO Harris Bank did this with one of its mobile ads. They used a simple interactive lead-generation form to capture attention.
The form gave users searching for car loans several options. Then, users select what they’re interested in, fill in their details, and get personalized recommendations in return.
BMO Harris Bank offered valuable information in return for qualified leads.
You can also do the same with interactive:
Convert makes it easy to create interactive content to increase leads and boost conversions.
Because not many businesses can afford to run elaborate interactive ad campaigns.
7. Coors Banquet - Seek the Banquets Contest
The last example from Coors Banquet is pretty ingenious. I hope whoever came up with this idea got a bonus or a promotion.
Have you heard of the Netflix show Cobra Kai? It’s a spinoff series of the classic movie The Karate Kid - loved that show growing up.
Coors Banquet beer (from Molson Coors) is mentioned throughout the show. It’s a favorite go-to beer for some of the characters.
The company didn’t collaborate with Netflix or pay for any ad placements. This just happened organically.
But that meant Molson Coors couldn’t legally mention Cobra Kai in advertising.
The ingenious part comes in now. Because the company alluded to Cobra Kai in advertising without mentioning the show.
Molson Coors launched the “Seek the Banquets Contest” to coincide with the season four launch of Cobra Kia. The campaign used a similar look to the show, allowing viewers to make the connection.
Participants had to guess the number of times Coors Banquet would appear in the show - with the winner getting a “dojo-load of beer.”
The campaign generated over 100 million social media impressions.
Conclusion
Some of these examples of interactive ads are complex campaigns. Others are more simple, like BMO Harris Bank’s interactive form.
You may not have a massive budget for elaborate interactive ad campaigns. And you don’t need to.
You can create successful interactive ads with:
Interactive content like this helps you spread awareness, educate your audience, increase engagement, generate more leads, and boost conversions.
Convert lets you run interactive ads on a tighter budget. You don’t need to know code, and you don’t have to pay expensive coders.
Sign up and start creating interactive content today.
Sometimes, things happen and change how we interact with the world.
Jimi Hendrix changed guitar playing in the ‘60s. AI seems to have changed everything now.
I'd throw interactive content into that category. It's changed how we connect with content like ads.
Interactive ads have become a powerful tool in digital marketing. They engage users in unique ways that static ads can't.
Gamification, augmented reality (AR), virtual reality (VR), and other technologies create memorable experiences.
Using interactive ads can significantly boost engagement rates and brand awareness. Ultimately, they can help you maximize ROI.
Here are seven examples of successful interactive ads.
7 Examples of Interactive Ads
1. L’Oréal – See Yourself in Color
L’Oréal used an interactive mobile ad for its INOA hair color range. The ad allowed users to try on different hair colors virtually using their front camera. The immersive experience featured advanced hair detection technology and hair color filters.
Users could interact with the ad and see how various shades would look on them.
The ad included the My Hair [iD] app. This offered a professional color diagnosis and personalized recommendations.
The ad also allowed users to click their favorite photos to download and share them with their contacts.
Interactive ads are highly engaging and raise brand awareness. This ad reached millions of users.
2. PepsiCo - Build Real Connections
Pepsi’s campaign to “Build Real Connections” was a bit different from the norm. Generally, brands want to attract people to spend more time engaging on social media, etc.
But Pepsi went in the opposite direction for this campaign.
The company set out to break the record for The Most Accumulated Mobile Phone Offline Hours In A Month in The Malaysia Book of Records. And they achieved it.
Pepsi gamified participation for Malaysians to put their phones away. The aim was to build real connections away from devices.
And it worked.
The campaign accumulated a total of 93,732 offline hours over a month. Pepsi partnered with NGOs Kechara Soup Kitchen Society and The Lost Food Project as part of the campaign.
The collaboration provided meal care packs to sustain families for up to six weeks each.
Pepsi generated a ton of engagement and attention with this campaign.
3. HubSpot - Good Boss Energy
HubSpot launched an interactive campaign on TikTok to spread brand awareness. The company encouraged users to share views and experiences of good leadership.
Good Boss Energy framed the campaign around compassionate leadership. HubSpot prompted viewers to share tips and experiences about good leadership using the hashtag #GoodBossEnergy.
Spreading awareness was the primary goal of this campaign. And HubSpot enlisted influencers to help them achieve it.
The strategy worked, with the campaign generating over 30 million views on TikTok.
4. Lee Cooper - Life is Out There
Lee Cooper’s Life is Out There campaign Invited users to engage with an interactive mobile experience. The company collaborated with mCanvas on the campaign.
Once a user landed on the ad and tapped, it expanded to fullscreen.
Motion sensor technology made the ad interactive. Users encountered a crossroads when the ad detected motion.
The crossroads offered four options. Users could step to the left, right, forward, or backward.
Each option brought them to a different location - beach, lake, woods, or mountains.
Users then saw a panoramic view of the chosen location. They could interact more by swiping to explore.
A CTA on this page sent viewers to a product landing page.
According to mCanvas, the ad generated over six million views and users interacted with the ad for 11 seconds on average.
5. Reebok - Are You Fast Enough?
The Reebok “Are You Fast Enough?” campaign encouraged users to interact physically. In Sweden, the company set up an interactive ad campaign outside a store.
The campaign used a shoe display with a twist. A speed camera worked in combination with the display.
Reebok invited users to run past the display. And the speed camera clocked their top speed.
Whoever ran past the billboard the fastest won a free pair of Reebok shoes.
That’s a unique way to promote your brand and get people involved.
6. BMO Harris Bank - Mobile Ads
Interactive ads don’t need to be elaborate campaigns with speed cameras and motion sensors. Keeping it simple can work wonders as well.
BMO Harris Bank did this with one of its mobile ads. They used a simple interactive lead-generation form to capture attention.
The form gave users searching for car loans several options. Then, users select what they’re interested in, fill in their details, and get personalized recommendations in return.
BMO Harris Bank offered valuable information in return for qualified leads.
You can also do the same with interactive:
Convert makes it easy to create interactive content to increase leads and boost conversions.
Because not many businesses can afford to run elaborate interactive ad campaigns.
7. Coors Banquet - Seek the Banquets Contest
The last example from Coors Banquet is pretty ingenious. I hope whoever came up with this idea got a bonus or a promotion.
Have you heard of the Netflix show Cobra Kai? It’s a spinoff series of the classic movie The Karate Kid - loved that show growing up.
Coors Banquet beer (from Molson Coors) is mentioned throughout the show. It’s a favorite go-to beer for some of the characters.
The company didn’t collaborate with Netflix or pay for any ad placements. This just happened organically.
But that meant Molson Coors couldn’t legally mention Cobra Kai in advertising.
The ingenious part comes in now. Because the company alluded to Cobra Kai in advertising without mentioning the show.
Molson Coors launched the “Seek the Banquets Contest” to coincide with the season four launch of Cobra Kia. The campaign used a similar look to the show, allowing viewers to make the connection.
Participants had to guess the number of times Coors Banquet would appear in the show - with the winner getting a “dojo-load of beer.”
The campaign generated over 100 million social media impressions.
Conclusion
Some of these examples of interactive ads are complex campaigns. Others are more simple, like BMO Harris Bank’s interactive form.
You may not have a massive budget for elaborate interactive ad campaigns. And you don’t need to.
You can create successful interactive ads with:
Interactive content like this helps you spread awareness, educate your audience, increase engagement, generate more leads, and boost conversions.
Convert lets you run interactive ads on a tighter budget. You don’t need to know code, and you don’t have to pay expensive coders.
Sign up and start creating interactive content today.
Sometimes, things happen and change how we interact with the world.
Jimi Hendrix changed guitar playing in the ‘60s. AI seems to have changed everything now.
I'd throw interactive content into that category. It's changed how we connect with content like ads.
Interactive ads have become a powerful tool in digital marketing. They engage users in unique ways that static ads can't.
Gamification, augmented reality (AR), virtual reality (VR), and other technologies create memorable experiences.
Using interactive ads can significantly boost engagement rates and brand awareness. Ultimately, they can help you maximize ROI.
Here are seven examples of successful interactive ads.
7 Examples of Interactive Ads
1. L’Oréal – See Yourself in Color
L’Oréal used an interactive mobile ad for its INOA hair color range. The ad allowed users to try on different hair colors virtually using their front camera. The immersive experience featured advanced hair detection technology and hair color filters.
Users could interact with the ad and see how various shades would look on them.
The ad included the My Hair [iD] app. This offered a professional color diagnosis and personalized recommendations.
The ad also allowed users to click their favorite photos to download and share them with their contacts.
Interactive ads are highly engaging and raise brand awareness. This ad reached millions of users.
2. PepsiCo - Build Real Connections
Pepsi’s campaign to “Build Real Connections” was a bit different from the norm. Generally, brands want to attract people to spend more time engaging on social media, etc.
But Pepsi went in the opposite direction for this campaign.
The company set out to break the record for The Most Accumulated Mobile Phone Offline Hours In A Month in The Malaysia Book of Records. And they achieved it.
Pepsi gamified participation for Malaysians to put their phones away. The aim was to build real connections away from devices.
And it worked.
The campaign accumulated a total of 93,732 offline hours over a month. Pepsi partnered with NGOs Kechara Soup Kitchen Society and The Lost Food Project as part of the campaign.
The collaboration provided meal care packs to sustain families for up to six weeks each.
Pepsi generated a ton of engagement and attention with this campaign.
3. HubSpot - Good Boss Energy
HubSpot launched an interactive campaign on TikTok to spread brand awareness. The company encouraged users to share views and experiences of good leadership.
Good Boss Energy framed the campaign around compassionate leadership. HubSpot prompted viewers to share tips and experiences about good leadership using the hashtag #GoodBossEnergy.
Spreading awareness was the primary goal of this campaign. And HubSpot enlisted influencers to help them achieve it.
The strategy worked, with the campaign generating over 30 million views on TikTok.
4. Lee Cooper - Life is Out There
Lee Cooper’s Life is Out There campaign Invited users to engage with an interactive mobile experience. The company collaborated with mCanvas on the campaign.
Once a user landed on the ad and tapped, it expanded to fullscreen.
Motion sensor technology made the ad interactive. Users encountered a crossroads when the ad detected motion.
The crossroads offered four options. Users could step to the left, right, forward, or backward.
Each option brought them to a different location - beach, lake, woods, or mountains.
Users then saw a panoramic view of the chosen location. They could interact more by swiping to explore.
A CTA on this page sent viewers to a product landing page.
According to mCanvas, the ad generated over six million views and users interacted with the ad for 11 seconds on average.
5. Reebok - Are You Fast Enough?
The Reebok “Are You Fast Enough?” campaign encouraged users to interact physically. In Sweden, the company set up an interactive ad campaign outside a store.
The campaign used a shoe display with a twist. A speed camera worked in combination with the display.
Reebok invited users to run past the display. And the speed camera clocked their top speed.
Whoever ran past the billboard the fastest won a free pair of Reebok shoes.
That’s a unique way to promote your brand and get people involved.
6. BMO Harris Bank - Mobile Ads
Interactive ads don’t need to be elaborate campaigns with speed cameras and motion sensors. Keeping it simple can work wonders as well.
BMO Harris Bank did this with one of its mobile ads. They used a simple interactive lead-generation form to capture attention.
The form gave users searching for car loans several options. Then, users select what they’re interested in, fill in their details, and get personalized recommendations in return.
BMO Harris Bank offered valuable information in return for qualified leads.
You can also do the same with interactive:
Convert makes it easy to create interactive content to increase leads and boost conversions.
Because not many businesses can afford to run elaborate interactive ad campaigns.
7. Coors Banquet - Seek the Banquets Contest
The last example from Coors Banquet is pretty ingenious. I hope whoever came up with this idea got a bonus or a promotion.
Have you heard of the Netflix show Cobra Kai? It’s a spinoff series of the classic movie The Karate Kid - loved that show growing up.
Coors Banquet beer (from Molson Coors) is mentioned throughout the show. It’s a favorite go-to beer for some of the characters.
The company didn’t collaborate with Netflix or pay for any ad placements. This just happened organically.
But that meant Molson Coors couldn’t legally mention Cobra Kai in advertising.
The ingenious part comes in now. Because the company alluded to Cobra Kai in advertising without mentioning the show.
Molson Coors launched the “Seek the Banquets Contest” to coincide with the season four launch of Cobra Kia. The campaign used a similar look to the show, allowing viewers to make the connection.
Participants had to guess the number of times Coors Banquet would appear in the show - with the winner getting a “dojo-load of beer.”
The campaign generated over 100 million social media impressions.
Conclusion
Some of these examples of interactive ads are complex campaigns. Others are more simple, like BMO Harris Bank’s interactive form.
You may not have a massive budget for elaborate interactive ad campaigns. And you don’t need to.
You can create successful interactive ads with:
Interactive content like this helps you spread awareness, educate your audience, increase engagement, generate more leads, and boost conversions.
Convert lets you run interactive ads on a tighter budget. You don’t need to know code, and you don’t have to pay expensive coders.
Sign up and start creating interactive content today.
Continue reading
More leads in less time_
Start building the future of your company, today
Create powerful on brand calculators, lead generation forms and apps that automate your marketing and sales processes
Start with a template
Find inspiration or customize an outstanding template, complete with functional formulas and flows to help you get started.
Let us build for you
We can build your calculator, and afterwards you can always make changes yourself. Our service starts at just $250.
More leads in less time_
Start building the future of your company, today
Create powerful on brand calculators, lead generation forms and apps that automate your marketing and sales processes
Start with a template
Find inspiration or customize an outstanding template, complete with functional formulas and flows to help you get started.
Let us build for you
We can build your calculator, and afterwards you can always make changes yourself. Our service starts at just $250.