Looking for the best product configurator software, but tired of sorting through overpriced platforms or plugins that barely do the job? 

Whether you’re running an online store, managing custom orders as a manufacturer, or building a quoting system for your sales team, finding a powerful, easy-to-use, and affordable tool can be challenging.

This roundup zeroes in on the top product configuration software for 2025. We cover must-have features, pricing tiers, and which platforms best suit your business needs. 

Scroll down for honest comparisons, side-by-side features, and the signs you’re ready for more than a simple plugin.

Let’s find the right fit for your team.

2D vs. 3D Product Configurators: Which Do You Need?

Choosing between 2D and 3D product configuration is about what helps your customers make buying decisions and what makes sense for your business.

2D Configurators

• What they do: Show layered images, color/material options, or component swaps in real time, usually from a fixed angle.

• Best for: Apparel, furniture, custom bundles, modular kits, e-commerce, and most scenarios where customers need a clear preview of the options they’re choosing.

• Strengths: Fast to set up, cost-effective, loads quickly on any device, and has lower ongoing maintenance and asset costs.

• Limitations: Can’t show full spatial relationships or allow users to spin and zoom the product.

3D Configurators

• What they do: Provide interactive models customers can rotate, zoom, and sometimes place virtually in their own space.

• Best for: Complex products, high-ticket items, or purchases where spatial fit and detail are critical, like vehicles, machinery, modular buildings, and luxury consumer goods.

• Strengths: Immersive, highly engaging, often supports augmented reality (AR) for “see it in my room” experiences.

• Limitations: Requires significant investment in design, longer setup time, larger files (can be slower on mobile), and higher ongoing costs.

Quick Comparison Table

Bottom line: A robust 2D configurator covers 90% of real-world buying scenarios for most businesses. Choose 3D only when the added investment directly supports how your customers buy.

Best Affordable Product Configurator Software

The following platforms stand out if you need robust product configuration tools that balance power with price. They’re ideal for businesses that have outgrown plugins but don’t need a full enterprise solution.

Convert__

Why it’s a top pick:
Convert_ gives you deep, no-code control over pricing logic, product rules, and visual options without tying you to expensive contracts or development cycles. If you’re running into walls with basic e-commerce plugins, this platform gives you room to grow.

Standout features:

• Advanced rule builder and dynamic pricing (no code required)

• Layered image support for real-time option previews

• Out-of-the-box integrations for Shopify, WooCommerce, HubSpot, Stripe, and more

• Easily becomes part of your automated sales cycle

“We were spending 3-7 days to price and quote a project. And I was the only one who could do it. Now, using ConvertCalculator as part of our process, quoting is completely automated.”  Stefan Knight, Director, JSJ Smart Homes

Here's a customizable pool product configurator that can be integrated into your sales workflow:

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Kickflip

Why it’s a top pick:
Kickflip is known for its fast setup and attractive front-end configurators, especially for D2C e-commerce. If your business needs to launch a customizable product line quickly, it’s a strong contender.

Standout features:

• Polished, embeddable configurators for Shopify and WooCommerce

• Clean user interface for customizing visuals and options

• Best for retailers and brands with straightforward product logic

Heads up:
If your catalog has complicated pricing or bundles, you may hit limitations and need workarounds.

Zakeke

Why it’s a top pick:
Zakeke is ideal for stores wanting to leverage 3D and AR visuals at an affordable price. Plug-and-play integrations and mobile-friendly design make it useful for retailers where product appearance drives sales.

Standout features:

• 3D and AR product previews, alongside 2D customization

• Quick integrations for Shopify, Woo, BigCommerce, and more

• Geared toward personalized products or print-on-demand

Heads up:
The platform is less suited for advanced pricing rules or highly technical quoting. Best for visual customization in retail.

Affordable Product Configurator Software: Pricing Overview

Key Notes:

• Convert_ offers a free plan to start and scales based on usage with no hidden transaction fees.

• Kickflip and Zakeke charge transaction fees on sales, which can impact margins for high-volume or high-value products.

• All vendors offer no-code editors and basic 2D visuals; only Zakeke includes 3D/AR at the affordable tier.

• Expect to move up a plan tier for larger catalogs or advanced features.

Best Mid to High-End Product Configurator Software

If your business demands advanced logic, highly customizable workflows, or deep integration with your enterprise systems, these product configurator solutions are designed for serious scale. While they come at a higher upfront cost, they deliver the power and flexibility large manufacturers, complex distributors, and sophisticated e-commerce brands require.

Threekit

Why it’s a top pick:
Threekit stands out for businesses that need visually sophisticated 3D and AR configurators. It’s commonly used by furniture brands, luxury goods, and manufacturers where photorealistic or interactive previews drive sales.

• Supports advanced 3D and augmented reality (AR) visuals

• Powerful rule engine for nested bundles, parts, and complex pricing

• Integrates with Salesforce, Shopify Plus, Magento, and other enterprise stacks

• Heads up: Expect custom pricing and a multi-step onboarding process, with higher costs than most no-code solutions

Logik.io

Why it’s a top pick:
Logik.io is built for teams with advanced configuration, pricing, and quoting (CPQ) needs beyond the basics. It’s trusted by B2B organizations rolling out multi-product or cross-sell bundles.

• Deep rule-based configuration and compatibility logic

• Works natively with Salesforce CPQ and other enterprise CRMs

• Ideal for SaaS, manufacturing, and distributors with a need for heavy customization and scalable workflows

• Heads up: Pricing is custom and targeted toward enterprise-level deployments

KBMax (Epicor CPQ)

Why it’s a top pick:
KBMax (now Epicor CPQ) is a longtime favorite for manufacturers wanting to automate quoting, engineering, and production. It offers both 2D/3D visualization and robust back-end workflow automation.

• Flexible visual configuration, including 3D previews

• Built-in workflow management, rules, and CAD automation

• Integrates with ERP, CRM, and e-commerce platforms

• Heads up: Enterprise pricing, onboarding, and setup are more involved than plug-and-play tools

VividWorks

Why it’s a top pick:
VividWorks delivers 3D and AR product configuration, emphasizing usability and mobile experiences. Consumer brands commonly choose it, needing next-level, immersive product previews.

• Interactive 3D/AR visuals for web and mobile

• Integrates with major platforms (Shopify, Magento, Woo)

• Good fit for furniture, home goods, and omnichannel retailers

• Heads up: 3D assets can drive up initial setup costs; custom pricing applies

Mid to High-End Product Configurator Software — Pricing Overview

Key Notes:

• Threekit starts at $500/month for 3D/AR, with higher tiers and setup costs for custom features or large catalogs.

• Logik.io and Epicor CPQ (KBMax) price only via direct quote, reflecting their larger enterprise deployments.

• VividWorks: higher plans add more assets, modularity, and analytics.

• All these solutions target manufacturers, enterprise brands, or retailers with complex requirements and significant scale.

Signs You Need a Serious Product Configuration Platform (Not Just a Plugin)

How do you know you’re ready to upgrade from simple plugins or DIY forms to a product configuration platform? Here are the most common warning signs:

• Your catalog is growing. You’re adding new products, bundles, or customization options, and managing them all in a plugin or spreadsheet is getting out of hand.

• You’re repeating the same manual work. Every quote or order needs custom price calculations, spec checks, or approval steps that can’t be automated in your current setup.

• Error rates are up or sales are down. Pricing, product options, or compatibility mistakes cost you money and customer trust.

• You need more logic and control. Things like volume pricing, conditional logic, region-specific options, or multi-step workflows just aren’t possible with your existing tool.

• You’re stuck waiting for IT or support. Updating products, prices, or workflows means logging a ticket or calling a developer, slowing down the business.

• Integration is a headache. You’re spending too much time copy-pasting data, or your configurator doesn’t sync with your CRM, e-commerce platform, or payment processor.

• You want to scale without scaling up costs. Transaction fees, per-product charges, or limits on customizations are starting to eat into your margins as you grow.

If two or more of these sound familiar, it’s time to consider a robust product configuration software that gives you in-house control, advanced automation, and enough flexibility to keep up with your business.

Choosing the Best Product Configurator Software

Finding the best product configurator software comes down to matching features and pricing to your needs. If you want scalable, no-code flexibility without enterprise headaches or transaction fees, Convert_ is a proven standout. 

For businesses seeking 3D, AR, or deep workflow automation, high-end solutions like Threekit or VividWorks fit the bill, if you have the scale to justify the cost.

No matter what you sell, the right product configuration tools save your team time, reduce costly errors, and give your customers the clarity they need to buy with confidence. 

Skip plugins that limit your growth, and don’t pay for complexity you’ll never use.

Ready to see for yourself?
Book a demo to talk through your product configuration and workflow needs today.