Is quoting using traditional Excel pricing sheets and manual quoting sucking too much of your time? 

Ditch clunky spreadsheets and email chains for real-time product pricing configurators.

A product configurator lets you offer personalized, accurate quotes, no matter how many options, custom components, or variable costs you manage behind the scenes. 

Still losing hours to manual quotes and Excel sheets? There’s a faster way.

What is a Product Pricing Configurator?

A product pricing configurator is a software tool that lets customers build and price custom versions of your products or services online without needing to talk to your team first.

Instead of a generic price list or back-and-forth quotes, buyers use an interactive form or interface on your website. They pick options, features, or quantities like size, color, materials, add-ons, or delivery preferences. As they do, the configurator automatically shows the exact price, updating with every change.

Here’s what happens behind the scenes:

• The software applies all your business rules, like volume discounts, labor rates, location-based fees, or supply cost changes.

• Every price calculation is instant and accurate, so there are no surprises for you or your customer.

• The whole process is automatic, so your team spends less time on manual quotes and there’s less risk of costly mistakes.

Here’s an example:

hWknsudBHYzBXECnj

A good pricing configurator saves hours of manual work by letting customers self-qualify by choosing their preferences and seeing the price in real time. 

They help you close deals faster by eliminating back-and-forth emails regarding pricing and specs. 

And, keep your margins intact by ensuring every piece has been accounted for. 

How Does a Product Pricing Configurator Work?

Think of a product pricing configurator as your always-on quoting assistant built right into your website or sales process. Here’s how it works, step by step:

1. Set Your Rules
   Define the choices you want to offer, like features, sizes, materials, or add-ons. Set up the logic for pricing: discounts, location-based fees, volume changes, and any special calculations—all tailored to your process.
   
   

2. Customers Customize
   Shoppers or clients select their preferences in real time, exploring every available option directly in the configurator.
   
   

3. Instant Price Updates
   Each selection recalculates the price automatically, so customers always see an up-to-date, accurate total. No waiting, no back-and-forth.
   
   

4. Visual Previews and Cost Breakdown
   The configurator can show product images or summaries that reflect each choice, along with a transparent breakdown of all costs.
   
   

5. Seamless Integration with Your Tools
   Once ready, customer details and orders flow straight to your e-commerce platform (Shopify, WooCommerce), payment systems, or CRM, keeping your workflow smooth and connected.
   
   

6. Always Up to Date
   Update prices, fees, or options in the configurator as your business evolves. Changes appear instantly everywhere. No outdated PDFs or spreadsheet headaches.
   
   

The Result:
You save time, reduce pricing errors, empower your customers to buy exactly what they want, and keep your margins secure with every quote.

Key Benefits for Businesses and Customers

Setting up a product configurator changes how customers engage and buy. Here are some of the ways they improve your business:

Faster, More Confident Sales
Buyers get accurate pricing, moving from "just looking" to "let’s do this" with zero confusion. Use configurators to show project scope and cost up front, eliminating guesswork and haggling.

Fewer Mistakes, Zero Manual Edits
Configurators apply your business logic perfectly every time. No forgotten items, hidden fees, or surprise costs. That means fewer errors, less returns, and less time spent fixing invoices.

Flows that Scale with You
Got a new service tier? Expanding into custom builds? Add options or update pricing rules in minutes, not weeks. A configurator should grow with your business, so you never hit a wall when demand surges or offerings evolve.

Product Pricing Configurators by Industry

Configurators power sales for a wide range of businesses:

• Construction: Tiny homes, prefab housing, renovation contractors quoting variable builds.

• Manufacturing: Custom furniture, machinery components, and industrial B2B quotes.

• E-commerce: Personalized apparel, modular products, high-end custom goods.

• Agencies & Consultants: Services with tiered packages, custom add-ons, or scoped deliverables.

• Automotive: Vehicle builders, equipment upfitters, fleet modification shops.

• Home Services: Solar installation, remodelers, and landscape design with custom options.

If your pricing depends on parts, labor, location, or just more than one “add to cart,” a product configurator turns your website into your best salesperson.

Protect Your Margins with Dynamic Pricing

Selling complex products gets tricky when your supply or labor costs move fast. Static price sheets leave profits on the table or risk quoting losses when inputs spike. Convert_ product configurator protects your bottom line with real-time, rules-based pricing that adjusts instantly. No matter what changes in the background.

Example:
A tiny home builder sources materials globally. Lumber goes up 15% overnight, but your configurator already knows, quotes update automatically, protecting your margin and keeping your business nimble. Same for delivery fees (using Google Places or similar APIs), custom labor, or regional surcharges.

Dynamic pricing keeps you competitive without eroding profits, letting you focus on growth instead of constantly reworking quotes.

NH95mHvX8hFaoTkC4

Key Features to Look For in Product Configurator Software

Not all configurators are created equal. To get the most out of your investment, make sure your solution offers:

• A rules engine for complex pricing

• Seamless integrations with e-commerce, CRM, and payment systems

• A no-code interface for fast in-house setup and changes

• Visual previews that help close deals

• Powerful analytics to track what works and what’s next

Convert_ was designed to include all these and make them usable for everyday business owners.

Meet Convert_: Created for Complex Pricing

Convert_ product pricing configurator allows you to set up even the most detailed pricing and product rules, without writing code or outsourcing to developers. 

Whether your process changes weekly or you have dozens of variables to manage, Convert_ keeps you in control. Update pricing, add options, or rework your logic any time. Allow customers to self-serve with accurate quotes and manage everything in-house.

Here’s how Convert_ addresses the needs we hear from SMBs, ops leads, and agencies:

• Handles Complex Rules Without Code:
  With Convert_, you can map out advanced calculations, layered conditions, and unique business rules directly in the interface. No coding knowledge required, and easy updates if your process changes.
  
  

• Dynamic Pricing Adaptation:
  As material costs, labor, or delivery zones fluctuate, you can set pricing to update automatically. This lets you quote accurately so you can be sure of profit margins on every quote.
  
  

• Update and Iterate, Fast:
  Instead of waiting on IT tickets or vendor support, you can adjust logic, add new options, or tweak your configurator in minutes so your pricing always matches what’s happening in your business.
  
  

• Customer-Friendly Visuals:
  Buyers see what they’re getting and what it will cost. Transparency builds trust and can shorten the decision cycle.
  
  

• Integrates with Your Stack:
  Convert_ connects with popular platforms like Shopify, WooCommerce, HubSpot, Stripe, and Zapier, so it works within your existing workflows and automations.
  
  

• Low Barrier to Entry:
  You can start without providing payment info or undergoing a drawn-out onboarding process. Nothing stands in your way if you want to test, prototype, or roll out quickly.
  
  

 “The fact that ConvertCalculator has the power of Excel with their already-powerful user interface and conditional logic was just an absolute game-changer for us because it means that we can now convey a very complex message in a very, very simple way.”
— Stefan Knight, Director, JSJ Smart Homes

Convert_ puts real pricing power directly in your team’s hands. 

Getting Started with Convert__

Here's how to launch with Convert_ :

1. Sign up for free—no credit card, no commitment.

2. Choose a template or start from scratch.

3. Build your logic, add options, and style your configurator to fit your brand.

4. Embed it on your site and start quoting.

Need extra horsepower or want a hand building complex flows? Our concierge team can handle setup for you. So you can focus on sales, not software.

Automate Selling Custom Products

Faster, more accurate quotes help you close deals and keep customers coming back. A product configurator makes your sales process more efficient and removes frustration on both sides. Convert_ delivers enterprise-level capabilities in a package any builder or business owner can master.

Ready to show customers exactly what’s possible, and win deals faster?
Book a demo with Convert_ today to discuss the possibilities of your project.