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November 14, 2023

The 7 Best Online Form Builders in 2023

Your quick guide to the best online form builders in 2023. See the pros and cons, and discover which form maker is the right choice for you.

The best online form builders offer users a practical solution for creating forms online. Whether you need dynamic order forms, beautiful lead-capture ones, or basic forms quickly, the best form builder software should excel.

The builders must have intuitive interfaces and drag-and-drop functionality. They should make form building easy - without the need for coding skills.

And that’s precisely what the best online form builders do in 2023. Designing, customizing, and embedding online forms into your website has never been easier.

1. ConvertCalculator


  • Most powerful calculations on the market
  • Complex decision branching
  • Embed into any website
  • Seamless integration
  • High customization
  • Unlimited users
  • Free plan


  • Higher learning curve for design customization

ConvertCalculator leaves other platforms in the dust in the power department. Putting it head-to-head against Google Forms is like a Ferrari racing a Fiat.

The possibilities with ConvertCalculator forms are almost limitless. You can set up calculations in dynamic order forms using even the most complex pricing models and data sets.

The combination of two powerhouses - conditional logic and FormulaScript - makes manipulating large amounts of data and variables across multiple forms and platforms possible. It sets ConvertCalculator apart from the other form builders on the list.

ConvertCalculator lives up to its motto, “Simple things are easy, hard things are possible.”

And you get all this power without the need for coding skills. The platform does all the heavy lifting in the background, making it easy to create booking forms with complex decision trees that embed into any website.

Integrating software across workflows is a necessity these days. ConvertCalculator integrates seamlessly with popular platforms like Hubspot and Mailchimp and with 1000+ apps through Zapier. Connecting interactive forms to your software stack and workflows is easy.

ConvertCalculator forms are highly customizable. You can create forms to match your branding exactly with custom HTML and CSS. Although the learning curve for customization is higher, it makes your form designs look far superior.

Unlike the other top performers, ConvertCalculator offers unlimited users at every price point - even the free forever plan. Your entire team can access all platinum features for free until your form reaches 100 monthly visits.

2. Jotform


  • Extensive template library
  • Excellent customization
  • Range of integrations
  • Data collection


  • High limitations on free plan

Jotform has the most extensive template library on the list. You should find what you need, so you won’t get stuck when building your online forms.

You can also customize designs if the template isn’t precisely what you need. The visual editor lets you change almost everything linked to the design.

Is something off-limits in the visual editor? There’s also a CSS and advanced editor for any customizations that might be needed.

You can integrate Jotform online forms with a wide range of platforms. These include Zapier, Slack, and Asana. Use Zapier, to connect to a multitude of apps for easy integration into workflows.

Jotform also has nice data-collection features. Whether you want to review responses in lists or charts, the platform makes viewing data easy.

You are highly limited with Jotform on the free plan. And the Bronze, Silver, and Gold plans are limited to one user per team. So, you need the Enterprise Plan to have unlimited users.

3. Paperform


  • Beautiful and intuitive interface
  • Template selection (500+)
  • Basic reporting features
  • Various question types


  • Need enterprise plan for more users

Much of the allure around Paperform rests on the beautiful and intuitive interface. This platform lets you create elegant forms to represent your brand. The user-friendly design lets you see the outcome as you build.

Paperform has customizable design options. But only the $135/month 'Agency' version of Paperform offers CSS, so other users can’t go deep on customization.

Variety is a key ingredient, and this platform offers an extensive library of over 500 templates. These are the perfect starting point for many use cases, with helpful hints and features for support.

Paperform equips you with basic yet effective reporting features. It integrates with Google Analytics and Facebook Pixel to help you analyze your data.

With various question types available - such as multiple-choice, dropdown, and text input - you can collect precisely the information you need. And Paperform supports conditional logic. So, you can create smart forms that adapt based on answers.

There’s no doubt Paperform is one of the best online form builders. The price is on the higher side, especially since users are limited to one until the Agency plan.

4. Typeform


  • Engaging, conversational forms
  • Good out-of-the-box design
  • Nice user experience
  • Solid data collection


  • Less power than other builders
  • Very limited free plan

When it comes to conversational forms, Typeform is top of mind. Showing one question at a time makes forms seem like two-way conversations with a friendly chatbot, which is engaging for many users.

Building beautiful forms is easy with Typeform. With over 100 templates and 54 design themes, you shouldn’t have trouble settling on a design. You can change question card layouts, fonts, icons, and alignments to create what you need.

The elegant interface makes for a great user experience as well. From respondents to form creators, Typeform ensures smooth sailing for everyone.

With so much focus on the design and user experience, there must be a chink in the armor somewhere. That comes in the power department.

Typeform doesn’t come close to handling the calculations ConvertCalculator can. And the free plan is very limited.

5. Google Forms


  • Free basic forms for individuals
  • Decent overview of data
  • Part of the Google suite
  • Easy to set up and use


  • Lacks advanced conditional logic
  • Limited customizations

Google Forms offers a free and accessible option for individuals who need straightforward forms. Need to throw together a basic form quickly? Google Forms is an excellent free option.

You can see responses in a collective or individual list, with a collection of charts appropriate to the question type. Those well-versed in spreadsheets can take this data to Google Sheets for a deeper dive.

Integrating with Sheets isn’t the only perk of being part of the Google Suite. There’s a collection of add-ons on the Google Workspace Marketplace. And progress gets saved on any form for a month when respondents are Google users.

While it may not have the frills of paid platforms, it's a handy tool for personal use or small-scale data collection. Building forms doesn’t get much easier.

But that simplicity parallels the basic nature of Google Forms. It lacks advanced conditional logic and has limited customizations. Pretty much the bread and water of forms.

6. Microsoft Forms


  • AI question suggestions and themes
  • Good visuals for engaging forms
  • Advanced features for free
  • Simple to use


  • Limited integration beyond Microsoft

Microsoft Forms is a free online form builder. As you might imagine, it combines well with Excel. So you can view all the data from responses in a spreadsheet.

You can create engaging forms using AI-powered theme suggestions from the _Style _tab. Some themes have animated backgrounds for a flashier feel.

Microsoft Forms also takes advantage of AI for creating form questions. You can get suggestions and add questions with a single click if you like what you see.

The forms are simple to set up, especially if you’re familiar with other Microsoft products. You can get them built and in front of people quickly.

7. Formsite


  • Strong input validation features
  • Encrypt input fields
  • Simple interface


  • Basic form design tools
  • Limited customization

Formsite holds users’ security in high regard. So the platform has robust input validation features.

Encryption on selected input fields is a key selling point for Formsite. To anyone without permission, the data in that field becomes scrambled and unreadable. So, it’s a sound choice for businesses handling sensitive information.

The Formsite user interface is simple and easy to navigate. You can choose from 250+ templates, styling them with some themes and color schemes.

Customization with CSS is also available for those with the know-how. But customization within the visual editor is quite limited.


These 7 best online form builders all have their strengths. Overall, ConvertCalculator tops the list due to its:

  • Ability to handle complex calculations
  • Design customizations
  • Seamless integrations
  • Free forever plan
  • Unlimited users

So who is each platform for?

  1. ConverCalculator- Best if you need forms with branching decision trees, complex pricing models, and calculation power.
  2. Jotform- For users who want to build from a template and don’t need powerful calculations.
  3. Paperform- Those who want a beautiful interface and plenty of templates.
  4. Typeform- Conversational forms with one question at a time.
  5. Google Forms- Individuals who need free basic forms.
  6. MS Forms- Simple forms with AI suggestions.
  7. Formsite- Users focusing on encryption.

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