Figuring out what something costs on a website shouldn’t feel like a whole mission - but for many people, it does.

When you want to keep potential customers engaged and moving toward a purchase, clarity is key. The less effort they have to make, the better.

One smart solution? A website price calculator that displays costs on the spot.

With a built-in online calculator, visitors get tailored pricing estimates in just a few clicks. It eliminates the guesswork, builds trust, and helps turn curious browsers into qualified leads - fast.

This walkthrough will show you how to create a price calculator for your website using our no-code platform. You don’t need to be a developer or know anything about coding to get started (just like me).

By the end, you’ll have everything you need to build a sleek, on-brand pricing calculator for your website. One that makes life easier for your users and drives better results for your business.

How to Create a Price Calculator for Your Website

I’m going to use Convert_ to build a website price calculator. Just to be clear, I’m in no way, shape, or form skilled in coding - even seeing a line of code makes me break out in a cold sweat sometimes.

The beauty is you don’t need technical skills to create a price quote calculator with our software.

Let’s jump into the step-by-step guide and get started.

Step 1: Login to Convert_

If you haven’t already, sign up for a free account (no credit card needed). The free forever account lets you access all premium features until your calculator reaches 100 visits per month.

You’ll land on the dashboard once you login.

Step 2: Create a New Calculator

• Select the “new calculator” button that I’ve highlighted with the red arrow in the image above to start creating a price calculator for your website.

This prompts you to create a new calculator form. You have two options:

1. Start from scratch

2. Choose a template

You can also watch our onboarding demo before you start building your calculator.

Here, I’m going to go with option 2 and choose a template to get started. This is the easiest way to create a calculator, as the formulas are already pre-set.

We just need to customize the calculator to suit our styling, offerings, and pricing structure.

Step 3: Select a Template

The next page gives us a range of templates to choose from.

On the left, you can filter templates by category. I’ve selected the filters “Price Quote” and “Pricing” because we’re creating a price calculator.

I scrolled through the templates and decided to choose “Cleaning Calculator” for this guide.

• Click the “Use Template” button to continue.

Step 4: Customize Your Calculator

Now you’re in the builder where you can customize the calculator template to suit your needs.

On the right, you’ll see the “Navigator” section. This displays each element used in the calculator and helps you navigate to separate sections more easily.

The navigator displays each element icon, letting you know what the calculator contains. For instance, I’ve highlighted dropdown elements in the image below that let us know this container displays dropdown menus.

To edit an element, you have two options:

1. Click on the element from the navigator

2. Click on the element from the main builder

I clicked on the first text element from the main builder, which allows me to edit the element content and styling.

You can edit the content and styling of every element, where you may want to change stylings like:

• Font

• Size

• Color

• Weight

• Alignment

The “Calculator Style” tab is to the right of the “Edit Element” and “Element Style” tabs. This lets you customize the overall styling of the calculator.

This includes:

• Appearance - Set background colors, primary colors, etc.

• Heading typography - Set font, color, etc. for your separate headings (H1, H2, etc.)

The “Calculator Style” tab also lets you change the styling for labels, buttons, input fields, and more.

Editing calculator elements

This calculator template has five pages, so I’ll guide you through the editing process for the first page. We’ll edit the title element and the four dropdown menus - you can apply this process across any of the templates.

Overall, I’m going to customize this cleaning calculator into a golf lesson price calculator. But you can adapt this calculator to any service you offer - or make an industry specific one like a finance calculator.

I’ll embed the end result into this blog so that you can check it out and use it.

Customize calculator headings

First, I customized the heading to match my website calculator needs.

• Edit element - This lets you edit the heading content.

• Element style - Here you edit the font, color, etc. to match your branding.

I’m happy with the overall appearance of this calculator - i.e. the layout and background. But I want to change the font for the dropdown menu titles.

Instead of doing this one-by-one, I’ll set this up in the “Calculator Style” tab mentioned earlier. This will save time as I edit each dropdown menu.

Now, I’ll edit the dropdown menus to suit my offerings and pricing structure.

Edit calculator dropdown menus

There are four separate services I want to input on the first page:

1. Private lessons

2. Group lessons

3. Online lessons

4. Private on-course lessons

Each service has a distinct pricing structure, so I need to customize this in the calculator.

• Click on the dropdown element from the main builder

• Land on the “Edit Element” tab next

• Customize the content

From the image above, you can see that I:

• Changed the title to “Private Lessons”

• Selected “H2” font type, which I previously set up

• Changed the description to “1 to 6 hours”

Next, I’ll scroll down within the “Edit Element” tab to change the dropdown options. I want to edit the “label” to match my offerings and the “value” to match my pricing structure.

The image above shows the new labels and the value for each one on the left. To the right, you can see how the dropdown will look in the calculator.

• Follow this process for each dropdown menu, inputting your offerings and corresponding prices.

I won’t go through each one here but will edit them quickly. Check the calculator preview below to see how the first page looks.

I selected a private lesson for 2 hours and 3 holes of private on-course lessons. As I previously entered the corresponding value for these offerings, the calculator adds them together.

Step 5: Preview Your Price Calculator

Now that I’ve edited the entire calculator template to meet my needs, let’s go through each page in preview mode.

• Simply click on the “Preview” tab to check how your calculator looks and test that it works

When you enter preview mode, you can switch between device views:

• Desktop

• Tablet

• Mobile

The preview lets you test the calculator to make sure it works:

• Choose options from the dropdown menus

• Click continue at the bottom

This brings us to the second page I set up with more service offerings. I’ll choose one of each service and continue.

You’ll also notice a progress bar here at the top of the calculator, letting users know how far along they are.

This calculator has a promo code included, which alters the price if entered. You don’t need to include one, but I left it here to show you because it’s a great option for boosting leads and sales.

In the image above, you’ll also notice name, phone, and email fields.

Although I didn’t mark these as required fields, you can. Marking them as required lets you capture contact details from those interested in your services.

Marking these as required fields is simple:

• Click into the element

• Scroll down to the logic settings

• Toggle on “Is this question required?”

Once the field is required, you’ll see an asterisk beside it.

Now, back to our calculator preview to get a quote.

• Click the “Get your estimate” button

Here, we get our final quote for the services - minus the discount. This page also displays the discount total, so users know how much they’re saving.

Step 6: Test Your Calculator

In preview mode, I always run through the pricing combinations to thoroughly test the calculator.

When testing, I noticed that this template is set to a default value of $109 (for display purposes). This means that any price combination that totals less than $109 will automatically be calculated as the default value.

We want to change this because users won’t be happy getting a quote of $109 for a 1-hour private lesson that costs $50.

Change default display value

Here’s how to change the default value:

• Click on “Your Estimated Total” which is a formula element

• In the “Edit Element” tab, scroll down to “Visibility Formula”

• Change the value from “109” to “0”

See the image below.

Here, you’ll notice two “Your Estimated Total” formula boxes. We also need to change the second one.

• Click on the second “Your Estimated Total” formula box

• In the “Edit Element” tab, scroll down to “Formula”

• Change the value from “109” to “0”

• Scroll down to “Visibility Formula”

• Change the value from “109” to “0”

See the image below.

Now, I’m going to test my website price calculator:

1. With the default values set to “109”

2. With the default values set to “0”

For each test, I will select the same service that totals $50.

On the image above, the left side shows the incorrect price because the default is set to 109. The right side shows the correct price when the default is set to 0.

Last calculator page (powerful feature)

You can see from the image below a “Final step” button. This directs you to the last page of this calculator template.

My finished calculator won’t have this, but let me show you how powerful the features on this final page can be.

On this page, users who like the quote price can make a booking directly on your website. This lets you close the deal when potential customers are most likely to buy.

But what I really love here are the “Address” and “Preferred time of lesson” fields.

• Address - Taps into the power of Google Places API

• Preferred time of lesson - Manages time slots automatically

Say I run a golf coaching business with a presence across the entire US. Golfers from all over the country visit the website to book lessons, so I need more than a basic price calculator.

Connecting the price calculator to Google Places API while asking for preferred times lets me manage all of the bookings automatically.

For instance, I can set it up so that when a user enters their address and preferred time, they’re automatically paired with their nearest coach who is available for those times.

Everything is automated, so customers get the best option instantly. Or I could even set it up to give golfers a selection of coaches in their area.

The thing is: I’m just creating a basic price calculator for a website here.

But Convert_ has the power and versatility to create the most complex calculator you can imagine. You can completely automate your quoting and booking process from start to finish.

Step 7: Publish Your Calculator

After testing your price calculator and ensuring it works, it’s time to publish. This step is super easy:

• Click the “Publish” button on the top right of the builder

• A message reminds you the calculator isn’t live

• Click “Publish”

Your price calculator is now ready and available to embed into your website.

Step 8: Embed Calculator into Your Website

Embedding your price calculator into your website is also simple. No matter what website platform you use, embedding is straightforward and fast.

From the builder:

• Click on the “Share” tab at the top

The next page gives you the option to either publish the calculator as a standalone landing page or embed it into your website. We want to choose the second option.

• Click the “Embed” tab

This brings you to the Embed Page where you get instructions for embedding your calculator into your website.

• Scroll down to select your website platform

We include embedding instructions for 15 platforms:

The embed instructions are simple to follow. You can embed your price calculator into your website in a minute or two.

See the image below for the instructions to embed into a Framer website (the platform we use). Basically, it’s just a matter of copying and pasting a snippet of HTML code.

If your website platform isn’t on the list, don’t worry. You can still embed your calculator into your website.

• Select “Other” from the bottom of the dropdown menu

• Copy the snippet of HTML code

• Paste it where you want the calculator to load

Getting your price calculator live on your website really is that easy.

Golf Lesson Price Calculator for Website

Check out the golf lesson price calculator embedded below.

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As mentioned, this is a basic price calculator for a website. But Convert_ offers the power and versatility to create complex calculators far and away beyond this one.

Convert_ Advanced Features

Our software has a whole list of advanced features. Here are the ones that help you build powerful calculators to simplify even the most complex pricing structures for your customers.

Dynamic pricing

Convert_ offers the power and versatility for setting up dynamic pricing within a price quote calculator. Prices will automatically change based on preset rules.

For instance, you might have different pricing for times of greater demand like weekends or public holidays. You can create a price calculator to automatically account for these changes (or get us to do it for you with our concierge service).

But the dynamic pricing capability doesn’t stop there. Our software can even adjust pricing based on factors like the weather.

Say you run a tour business and drop prices for rainy weather. A Convert_Calculator can be set up to pull forecast data and adjust the pricing accordingly for rainy days.

Google Places API

We touched on this earlier, where a calculator can pair a customer with their nearest service provider. This is extremely useful if you cover a large service area.

With Google Places API, you can also calculate travel or delivery distance times for pricing. This works in real-time to instantly calculate applicable charges for different service areas.

The calculator can assign appropriate staff and resources to particular services areas as well. Everything is done automatically through the tool, reducing manual labor and errors.

Conditional logic

The price calculator template I customized uses conditional logic. The possibilities extend far beyond this usage, though.

Our software lets you set up even the most powerful calculation branching. Even if you’ve got the most complex pricing structure in history, our calculation engine can handle it.

The software does all of the heavy lifting. Your customers get access to a price calculator that simplifies the complex.

Layered images

Maybe you sell complex products with multiple configurations and customizations. If so, you likely want customers to see how different combinations look.

With layered images in calculators, customers can easily visualize your products and instantly get a price for custom configurations.

Our software lets you use multiple image layers in one product image, instead of using one image for every product configuration. This makes sure the price calculator is fast and responsive, giving your customers a better user experience.

No coding needed

You don’t need any technical skills to create a price calculator for your website. Convert_ simplifies building calculator widgets for average users.

I’m a very average user and was able to set up a working calculator in minutes to suit my needs. Of course, customizing the existing template made it even easier to get the calculator finished.

But before no-code builders like Convert_, you would’ve needed a developer to create this tool. The process would’ve taken days or even weeks and cost you 10x more.

Our software makes the task so much easier, faster, and cheaper.

How Convert_ Helps

Convert_ is a powerful no-code platform that helps you build and customize calculators, product configurators, surveys, quizzes, and more.

We make creating sales and marketing tools straightforward and offer other advantages:

• Most powerful calculations

• Embeds into any website

• Excellent integrations

• Highly customizable

• Easy to use

• Free plan

Our software does all the heavy lifting for you. Benefit from a user-friendly, drag-and-drop builder for creating powerful content - without coding skills.

As you've seen, getting started is easy. Sign up for a free forever plan, choose a template, and follow these steps to customize it to suit your needs.