Goodhart Coffee, founded by savvy entrepreneur Justin Goodhart, is a thriving coffee catering company that serves four cities in the United States and is set to expand.
With mobile coffee carts and a team of professional baristas, they serve at all kinds of events, from schools and churches to corporate events, large and small.
Goodhart Coffee employs four full-time staff plus event planners and operations staff. Their 40 plus baristas are all subcontractors.
With an impressive 5-star rating on Google and serving up to a hundred events every week, they are growing fast.
In 2020, Justin was receiving between 20 and 50 quote requests per day. He was manually creating these quotes in PDF format and emailing them back to the customer. It was a full-time job just to handle quotes and bookings.
Trying to beat his competition to bookings was creating a lot of stress. The company was losing time and money manually quoting for jobs. They were even occasionally overbooking themselves—creating disappointed customers and looking unprofessional.
On top of all of that, they also needed to keep track of travel costs and contractors' hours, and find a way to automatically delimit their service areas to control costs.
Knowing he needed to find a way to automate and streamline processes, Justin began seriously looking for online software that could help him achieve those goals.
“I just needed a booking and quote form that was usable. One that was powerful and had Zapier integrations and visual customizations. I needed a form that I could embed in my website that would look really good and have amazing functionality. And ConvertCalculator was it.”
Justin spent weeks researching solutions on Google. He signed up and tried every possible form builder he could find, including ConvertCalculator.