Background

Co-founded by Frank Sandqvist, Smidyo was a platform that provided laser-cutting businesses with customized website quoting solutions. Born out of the fact that laser cutting pricing is multifaceted and unique to each business. Despite having a dedicated team and securing some small investments, the platform struggled to find a sustainable market and ultimately shut down.

Challenge

Smidyo's closure left its loyal customers in a tough spot. They needed a reliable solution to continue offering accurate quotes for their laser-cutting services. The main challenge was finding an alternative platform that could handle complex laser-cutting calculations. "When we decided to shut down Smidyo, our biggest concern was leaving our customers without a reliable solution. We needed to find a platform that could not only handle the specific needs of laser cutting but also provide an easy transition for our users." Frank Sandqvist, Smidyo Co-founder.

Solution

Frank had been aware of Convert_as a potential competitor and saw an opportunity for collaboration. He connected with Bas Hennephof from Convert_, and they devised a plan to migrate Smidyo’s customers to Convert_. This involved creating a custom plugin for laser-cutting pricing.

Smidyo logo
Smidyo logo
Smidyo logo

Smidyo’s Challenge

Smidyo, a software consulting firm with a strong focus on laser cutting solutions, faced a significant challenge when their proprietary platform failed to gain market traction. 

Their loyal customers depended on their specific quoting solution for laser cutting, and Smidyo needed to find a reliable alternative to avoid leaving them stranded.

The new solution required the development of an API that could handle the specific needs of laser-cutting companies. This API would need to:

  • Allow customers to upload designs or drawings for laser cutting.

  • Calculate the amount of material needed and the time required to complete the cutting.

  • Send this data back to a calculator, which would then compute the final price based on the input parameters.

Industry-specific software is important for laser-cutting businesses due to the unique nature of their operations. 

Laser cutting involves precise calculations of material usage, cutting times of different materials, and material costs, which general-purpose software cannot accurately address. 

Specialized software tailored for laser cutting ensures that businesses can automate these intricate calculations, reduces the risk of errors, and saves valuable time. 

Laser cutted with Smidyo x Convert_

Creating the Laser Cutting API

The partnership between Smidyo and Convert_ began when Frank, searching for an alternative, came across Convert_ through a recommendation from his mentor. 

Impressed by its flexibility and powerful customization options, Frank knew it was the right fit, and the partnership was formed.

The Convert_ platform offered everything Smidyo needed: the ability to handle complex calculations, integrate seamlessly with existing business tools, and customize forms to match their specific requirements. 

The new API was created to Smidyo’s exact requirements. 

"What our API does is tell Convert_ how much material is needed and how long it will take to cut, which allows the platform to calculate accurate quotes. This integration was crucial for our customers who rely on precision." Frank Sandqvist, Smidyo.

One of the standout features of Convert_ that made this possible is its ability to use API responses not just for calculations but also for creating dynamic follow-up questions. This versatility allows businesses to tailor their quoting process in real-time based on customer input. 

While most tools only use API responses for basic calculations, Convert_ takes it a step further by integrating these responses to generate a personalized, interactive experience for users.

Check out the Convert_ calculator quote form that connects to the Smidyo API below, or add the template to your website like in the video above:

ic5TX7P3hk8S3M5Y7

Migrating Smidyo Customers

Then, Frank and the Convert_ team worked together to create a seamless migration process. 

They informed Smidyo’s customers about the new solution and provided support for the transition. This allowed the users to continue their operations with minimal downtime and disruption.

"We connected with Convert_, and within a short period, we had our customers moved over and using the new system without any major issues. It was important for us to ensure they didn’t feel abandoned." says Frank.

How It’s Going

Since the migration, Smidyo’s former customers have been successfully using Convert_’s platform, improved with the custom laser cutting API. This integration has provided some solid benefits:

  • Accuracy and Efficiency: The new system offers precise calculations for material usage and cutting time, allowing for instant, accurate website quoting.

  • Flexibility: Customers can adjust their pricing models directly within Convert_, allowing for greater flexibility and in-house control.

  • Scalability: The solution can handle a large volume of requests, making it suitable for businesses of all sizes.

"Our customers can now use Convert_ to generate accurate quotes quickly and efficiently. This has not only saved them time but has also improved their customer satisfaction."

Future Prospects

The success of this collaboration has opened doors for potential expansions into other industries. Frank and the Convert_ team are considering developing similar solutions for 3D printing, laser, waterjet and vinyl cutting, CNC routing, and other manufacturing processes. 

This would involve creating new templates and APIs tailored to the specific needs of these industries and will help them save time by automating their manual quoting processes.

"We're excited about the potential to expand into other areas. The flexibility of Convert_ allows us to tailor solutions for different industries effectively." Frank Sandqvist, Smidyo

Conclusion

The partnership between Smidyo and Convert_ has provided a lifeline for Smidyo’s customers and shown the potential for innovative solutions in niche markets. 

By combining Convert_’s powerful platform and Smidyo’s industry expertise, they have created a powerful tool that simplifies complex pricing calculations and improves business efficiency.

Have a look at the Quote Calculator and API information here.

"Teaming up with Convert_ has been a game-changer for our customers. It’s provided them with a seamless transition and a powerful tool to continue their business operations smoothly."

Are you losing time and spending money on manual quoting? No matter how complex your pricing, it’s possible to set up a simple instant quote form on your website that will boost leads, generate more business, and give you your time back. 

Try Convert_ for free today!

Smidyo’s Challenge

Smidyo, a software consulting firm with a strong focus on laser cutting solutions, faced a significant challenge when their proprietary platform failed to gain market traction. 

Their loyal customers depended on their specific quoting solution for laser cutting, and Smidyo needed to find a reliable alternative to avoid leaving them stranded.

The new solution required the development of an API that could handle the specific needs of laser-cutting companies. This API would need to:

  • Allow customers to upload designs or drawings for laser cutting.

  • Calculate the amount of material needed and the time required to complete the cutting.

  • Send this data back to a calculator, which would then compute the final price based on the input parameters.

Industry-specific software is important for laser-cutting businesses due to the unique nature of their operations. 

Laser cutting involves precise calculations of material usage, cutting times of different materials, and material costs, which general-purpose software cannot accurately address. 

Specialized software tailored for laser cutting ensures that businesses can automate these intricate calculations, reduces the risk of errors, and saves valuable time. 

Laser cutted with Smidyo x Convert_

Creating the Laser Cutting API

The partnership between Smidyo and Convert_ began when Frank, searching for an alternative, came across Convert_ through a recommendation from his mentor. 

Impressed by its flexibility and powerful customization options, Frank knew it was the right fit, and the partnership was formed.

The Convert_ platform offered everything Smidyo needed: the ability to handle complex calculations, integrate seamlessly with existing business tools, and customize forms to match their specific requirements. 

The new API was created to Smidyo’s exact requirements. 

"What our API does is tell Convert_ how much material is needed and how long it will take to cut, which allows the platform to calculate accurate quotes. This integration was crucial for our customers who rely on precision." Frank Sandqvist, Smidyo.

One of the standout features of Convert_ that made this possible is its ability to use API responses not just for calculations but also for creating dynamic follow-up questions. This versatility allows businesses to tailor their quoting process in real-time based on customer input. 

While most tools only use API responses for basic calculations, Convert_ takes it a step further by integrating these responses to generate a personalized, interactive experience for users.

Check out the Convert_ calculator quote form that connects to the Smidyo API below, or add the template to your website like in the video above:

ic5TX7P3hk8S3M5Y7

Migrating Smidyo Customers

Then, Frank and the Convert_ team worked together to create a seamless migration process. 

They informed Smidyo’s customers about the new solution and provided support for the transition. This allowed the users to continue their operations with minimal downtime and disruption.

"We connected with Convert_, and within a short period, we had our customers moved over and using the new system without any major issues. It was important for us to ensure they didn’t feel abandoned." says Frank.

How It’s Going

Since the migration, Smidyo’s former customers have been successfully using Convert_’s platform, improved with the custom laser cutting API. This integration has provided some solid benefits:

  • Accuracy and Efficiency: The new system offers precise calculations for material usage and cutting time, allowing for instant, accurate website quoting.

  • Flexibility: Customers can adjust their pricing models directly within Convert_, allowing for greater flexibility and in-house control.

  • Scalability: The solution can handle a large volume of requests, making it suitable for businesses of all sizes.

"Our customers can now use Convert_ to generate accurate quotes quickly and efficiently. This has not only saved them time but has also improved their customer satisfaction."

Future Prospects

The success of this collaboration has opened doors for potential expansions into other industries. Frank and the Convert_ team are considering developing similar solutions for 3D printing, laser, waterjet and vinyl cutting, CNC routing, and other manufacturing processes. 

This would involve creating new templates and APIs tailored to the specific needs of these industries and will help them save time by automating their manual quoting processes.

"We're excited about the potential to expand into other areas. The flexibility of Convert_ allows us to tailor solutions for different industries effectively." Frank Sandqvist, Smidyo

Conclusion

The partnership between Smidyo and Convert_ has provided a lifeline for Smidyo’s customers and shown the potential for innovative solutions in niche markets. 

By combining Convert_’s powerful platform and Smidyo’s industry expertise, they have created a powerful tool that simplifies complex pricing calculations and improves business efficiency.

Have a look at the Quote Calculator and API information here.

"Teaming up with Convert_ has been a game-changer for our customers. It’s provided them with a seamless transition and a powerful tool to continue their business operations smoothly."

Are you losing time and spending money on manual quoting? No matter how complex your pricing, it’s possible to set up a simple instant quote form on your website that will boost leads, generate more business, and give you your time back. 

Try Convert_ for free today!

Smidyo’s Challenge

Smidyo, a software consulting firm with a strong focus on laser cutting solutions, faced a significant challenge when their proprietary platform failed to gain market traction. 

Their loyal customers depended on their specific quoting solution for laser cutting, and Smidyo needed to find a reliable alternative to avoid leaving them stranded.

The new solution required the development of an API that could handle the specific needs of laser-cutting companies. This API would need to:

  • Allow customers to upload designs or drawings for laser cutting.

  • Calculate the amount of material needed and the time required to complete the cutting.

  • Send this data back to a calculator, which would then compute the final price based on the input parameters.

Industry-specific software is important for laser-cutting businesses due to the unique nature of their operations. 

Laser cutting involves precise calculations of material usage, cutting times of different materials, and material costs, which general-purpose software cannot accurately address. 

Specialized software tailored for laser cutting ensures that businesses can automate these intricate calculations, reduces the risk of errors, and saves valuable time. 

Laser cutted with Smidyo x Convert_

Creating the Laser Cutting API

The partnership between Smidyo and Convert_ began when Frank, searching for an alternative, came across Convert_ through a recommendation from his mentor. 

Impressed by its flexibility and powerful customization options, Frank knew it was the right fit, and the partnership was formed.

The Convert_ platform offered everything Smidyo needed: the ability to handle complex calculations, integrate seamlessly with existing business tools, and customize forms to match their specific requirements. 

The new API was created to Smidyo’s exact requirements. 

"What our API does is tell Convert_ how much material is needed and how long it will take to cut, which allows the platform to calculate accurate quotes. This integration was crucial for our customers who rely on precision." Frank Sandqvist, Smidyo.

One of the standout features of Convert_ that made this possible is its ability to use API responses not just for calculations but also for creating dynamic follow-up questions. This versatility allows businesses to tailor their quoting process in real-time based on customer input. 

While most tools only use API responses for basic calculations, Convert_ takes it a step further by integrating these responses to generate a personalized, interactive experience for users.

Check out the Convert_ calculator quote form that connects to the Smidyo API below, or add the template to your website like in the video above:

ic5TX7P3hk8S3M5Y7

Migrating Smidyo Customers

Then, Frank and the Convert_ team worked together to create a seamless migration process. 

They informed Smidyo’s customers about the new solution and provided support for the transition. This allowed the users to continue their operations with minimal downtime and disruption.

"We connected with Convert_, and within a short period, we had our customers moved over and using the new system without any major issues. It was important for us to ensure they didn’t feel abandoned." says Frank.

How It’s Going

Since the migration, Smidyo’s former customers have been successfully using Convert_’s platform, improved with the custom laser cutting API. This integration has provided some solid benefits:

  • Accuracy and Efficiency: The new system offers precise calculations for material usage and cutting time, allowing for instant, accurate website quoting.

  • Flexibility: Customers can adjust their pricing models directly within Convert_, allowing for greater flexibility and in-house control.

  • Scalability: The solution can handle a large volume of requests, making it suitable for businesses of all sizes.

"Our customers can now use Convert_ to generate accurate quotes quickly and efficiently. This has not only saved them time but has also improved their customer satisfaction."

Future Prospects

The success of this collaboration has opened doors for potential expansions into other industries. Frank and the Convert_ team are considering developing similar solutions for 3D printing, laser, waterjet and vinyl cutting, CNC routing, and other manufacturing processes. 

This would involve creating new templates and APIs tailored to the specific needs of these industries and will help them save time by automating their manual quoting processes.

"We're excited about the potential to expand into other areas. The flexibility of Convert_ allows us to tailor solutions for different industries effectively." Frank Sandqvist, Smidyo

Conclusion

The partnership between Smidyo and Convert_ has provided a lifeline for Smidyo’s customers and shown the potential for innovative solutions in niche markets. 

By combining Convert_’s powerful platform and Smidyo’s industry expertise, they have created a powerful tool that simplifies complex pricing calculations and improves business efficiency.

Have a look at the Quote Calculator and API information here.

"Teaming up with Convert_ has been a game-changer for our customers. It’s provided them with a seamless transition and a powerful tool to continue their business operations smoothly."

Are you losing time and spending money on manual quoting? No matter how complex your pricing, it’s possible to set up a simple instant quote form on your website that will boost leads, generate more business, and give you your time back. 

Try Convert_ for free today!

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Start building the future of your company, today

Create powerful on brand calculators, lead generation forms and apps that automate your marketing and sales processes

Start with a template

Find inspiration or customize an outstanding template, complete with functional formulas and flows to help you get started.

Let us build for you

We can build your calculator, and afterwards you can always make changes yourself. Our service starts at just $250.

More leads in less time_

Start building the future of your company, today

Create powerful on brand calculators, lead generation forms and apps that automate your marketing and sales processes

Start with a template

Find inspiration or customize an outstanding template, complete with functional formulas and flows to help you get started.

Let us build for you

We can build your calculator, and afterwards you can always make changes yourself. Our service starts at just $250.