The consumer current has been flowing towards personalization more and more recently. Customers expect companies to personalize interactions and become annoyed when they don’t.

(Anyone else unsubscribing from mailing lists flat out because they send irrelevant offers?)

A recent McKinsey study backs this up:

• 71% of consumers expect personalized experiences

• 76% of consumers become frustrated when personalization is missing

What’s a fantastic way to offer buyers a customized experience?

Product configurators.

Visual configuration tools offer an interactive way for customers to explore options and personalize products. Some of the benefits are higher engagement, less order errors, customer insights, and increased sales.

Check out our 7 product configurator examples for some inspiration (made with Convert_).

Convert_ Product Configuration Examples

Convert_ is a powerful no-code platform that helps you create and customize complex product configurators, without any technical skills.

Our drag-and-drop builder makes it easy to create visual configurators, helping you increase engagement, personalize customer experiences, and boost conversions.

We have product configuration templates to choose from or you can build a configurator tool from scratch. Once it’s finished, you can either embed it into your website or publish it as a standalone landing page in 2 minutes.

Let users customize products to their preferred specifications, get a tailored quote, or even buy directly on the tool.

Here are 7 Convert_Product Configurator examples.

1. Bike Product Configurator

The bike visual product configuration tool built with Convert_ lets you customize your bike within a range of set options. You can choose:

• Model

• Type

• Color

• Suspension

• And more

As you select different options, you get a visual representation of how your bike looks. This keeps customers engaged in the process and personalizes the experience.

Ellio, a company that sells e-bikes, used Convert_ to create a similar product configurator. This lets their customers customize their e-bike before buying.

With the product configurator strategically placed on their website pages, Ellio got some impressive results.

• A 4x increase in leads

• 3,500 more calculator visits

• A 50% increase in people using the tools

The e-bike configurator also had a noticeable impact on their website traffic and conversion rates. And Ellio collected useful insights to better understand customer needs and preferences.

A few reasons Convert_ might be a great option for you:

• Easy to use

• Fast to execute

• Free trail (all features)

• Flexible pricing model

• Low cost of entry

Some product configurators are also hard to set up and change without paid consultation. Convert_ is easy to customize and lets you handle everything in-house, without expensive consultants.

2. Car Wrap Product Configurator

This auto product configurator lets you customize car wrap, a thin, adhesive-backed vinyl film applied to a vehicle's exterior to change its color, add custom graphics, or protect the original paintwork.

Select from options like:

• Make

• Model

• Finish

• Color

• Material

The configuration tool lets you view the car from different angles in different colors, etc. Each finish has a corresponding price, and two of the three material options have extra costs.

When a configurator like this is set up, it also acts as a price quoting tool. The cost is updated instantly when you make different selections, so you can see the price as well as how it looks.

There are options to pick a garage, book a timeslot, and enter your contact details. You can even set it up so customers pay directly on the tool.

Product configurators like this make it super convenient for your customers to book. This reduces buying friction and helps you boost sales.

3. Chair Product Configurator

A product configurator for furniture is a popular use case. This visual chair configurator built with Convert_ lets you personalize chair options.

You can choose:

• Base material

• Base color

• Shell color

There are a total of 20 product combinations in this tool. So it gives customers a wide range of options, with each base material including 10 choices.

Wood:

• 2 x wood base colors (Honey tone-ash + black maple)

• 5 x shell colors (white, black, grey, ice grey, mustard)

Steel:

• 2 x steel base colors (chromed + coated dark)

• 5 x shell colors (white, black, grey, ice grey, mustard)

The chair product configurator has 20 images set up to cover each selection. When you select a certain combination, the configurator is set up to instantly display the correct corresponding image.

The base material options (wood + steel) also have different pricing. Formulas are preset on the backend to instantly calculate costs for these selections and quantities.

Customers get accurate pricing instantly with the product visualization. And the buy now button connects to Stripe, letting you take payments directly on the tool.

SsFh4SDYbjWGqjWGo

4. Tiny House Product Configurator

Buying a tiny home is no small decision. But letting customers design and visualize their dream tiny house with a product configurator helps them make informed ones.

This tool is one of my favorites. You have different options like:

• Home mode

• Floor plan

• Interior

• Exterior

• Upgrades

Within these categories, there are various multiple choice options. Choosing the options lets you see the floor plan layout and how the interior looks.

If I was buying a tiny home, I’d definitely want to see my options on a tiny house configurator like this.

The summary even shows you the floorplan with the specs and outlines how the process works. You know the steps involved, what you need to pay, production time, and a final payment for release.

Having information like this laid out for customers is super beneficial, especially for larger purchases like a tiny home. This engages people, includes them in the process, and ultimately reduces buying friction.

NH95mHvX8hFaoTkC4

5. Vehicle Product Configurator

This auto product configurator was created for Qarry, a company building compact electric commercial vehicles for efficient city logistics. They service a wide range of customers, including large businesses like DHL.

You can select:

• What you will use the Qarry for

• If you want them to include your branding

• Distances you’ll cover (corresponds to battery)

The product configurator we have as a sample here is a little different to the one on their website. But you can go check out the Qarry product configurator for yourself.

This configurator is more about giving you a visual representation of the product and gathering information on what you need. Then, Qarry sends you a personalized quote, rather than getting a price and buying directly on the tool like some of the others.

QWkuRpuyrFNfyxRNs

6. Handbag Product Configurator

This visual handbag configurator is set up a little differently to some of the others. You go through each of the tabs at the top (Body, Handle, Trim) to make your selections, and the configurator “builds” the product as you choose.

This means you can buy each of the items separately, or you can buy them in different combinations. For instance, you might only want to buy a handle and trim to put on an existing handbag body.

Once you make your selections, the image updates to show you how the product looks. Here, we can select an option for body, handle, and trim before getting a visual representation of the final product.

You can see that this configurator is also a quoting tool and gives the user a price. The “Buy Now” button lets you set up payments so people can buy directly on the configurator.

You may also have noticed a “Claim Coupon” element there. This lets you set up offers and discounts for customers, which is an excellent feature for eCommerce stores.

KRHujTEhC6u2Zc3rH

7. Pool Product Configurator

This pool configurator is another one I think is pretty damn cool. You can use it to get accurate pool estimates based on real specs.

You’ve got options like:

• Installation

• Models

• Seating

• Add-ons, etc.

As you go through different options, the configurator updates and lets you see how they’ll look. This configurator was created for Modpools, and you can try the Modpool builder.

You can set up product configurators like this on your website and automate quoting even for complex products. The beauty is that the tool also qualifies leads as they go, so your sales team is only dealing with serious buyers, not tire kickers.

Convert_ is so much easier to set up than traditional configurators, creates user-friendly tools for your customers, and can be fully automated to send quotes into your CRM or inbox.

hWknsudBHYzBXECnj

Creating Product Configurators with Convert_

As the examples show, Convert_ helps you create complex product configurators. A huge benefit of using our software is that you don’t need any technical skills.

If you need help getting started, check out How to Build a Product Configurator (No-Code Approach). This goes through the steps for setting up and customizing a configurator.

The tools are highly customizable, embed into any website, and offer seamless integration.

Here are some features you can use to build product configurators:

Layered Images

Our layered images feature lets your customers visualize the products in the configurator.

The images shown depend on the selections, with layered images getting toggled on and off based on the choices users make. The images are easy for you to set up and edit on the back end.

You just need to make sure your images cover every possible combination. For instance, you need 20 different images if there are 20 product combinations.

Conditional Logic

Conditional logic lets you create product configurators corresponding with your business rules/pricing. No matter how complex they are, our software can handle it.

When users make selections, your configurator instantly adapts. Once set up, the tool automatically hides any combinations that don’t belong together so that your customers get accurate options.

Your customers get a user-friendly product configurator, while the back end deals with complex decision trees and pricing structures.

Dynamic Pricing

You might have a dynamic pricing structure to deal with. No problem. Setting up a product configurator with the ability to handle dynamic pricing is 100% possible.

Some examples are:

• Supply and demand - you can increase prices when demand is high and supply is limited, decreasing when demand is low or supply is abundant.

• Competitor pricing - you might monitor your competitors’ pricing strategies and adjust prices to maintain a competitive edge.

• External market factors - you may set up your configurator to full data from external sources, like the steel price index, to update pricing automatically.

This gives you much more control and helps you maximize revenue.

Payments

As some of the examples showed, you can add a payment button to your product configurator and let customers buy instantly. Setting up instant payments is a massive benefit because you can close the deal when customers are most ready to buy.

• Customers personalize their product

• Get a visual representation

• See how much it costs

• Buy on the spot

The configurator streamlines your sales process and helps you boost conversions.

Getting started is easy. Sign up for a free forever plan, choose a template, and customize it to suit your needs.