Only three months in, and even during the slower winter period, business is looking great.
Conversions have already increased by 25%. "Customers can tailor the pricing on the form and then make it suit their budget. So I would say it's, conversion wise, very good," says Matt.
Automated booking has removed anxiety and time pressures. Now, when a booking request comes in, it is automatically sent out to his bank of 10 photographers in an instant...
"One of the main reasons I went for ConvertCalculator is that it links to Zapier. So now I can get confirmation emails out instantly. Myself or one of my staff can just click 'yes' on Google Calendar while out and about," says Matt. "And it sends out a booking confirmation. It's all sorted. I don't have that anxiety of needing to get back to my computer. No one else really does that in Australia, that I can find."
Incoming leads are now qualified because Matt has loaded pricing and service information on his form. "Customers are educated on the form page, so once they come through to us, they're ready to book," he says. This is saving the business 8 hours per week on quoting.
Missed leads are a thing of the past, and bookings are on the increase. This will become even more apparent when the busy season starts in a few months' time.
Using the 'Places' element has been a game changer
'Places' is an autocomplete address field that connects to Google's Places API. Using the 'Places' field on their form has enabled them to:
Eliminate input errors. "Now I'm so much less stressed about something that's come through Convert Calculator. I don't need to worry. Customers can enter an address or even just the venue name, and Google does the rest, so it's really handy."
Delimit Rift's service area. This allows for the automatic calculation of service fees based on kilometers traveled outside this area. "It's all on autopilot, so we're also saving a lot of time with this part of the quoting, as well."
With the new form, Matt is also able to upsell extra services. "Customers can know instantly what the services they like will cost, and it makes it easier for them to add extra services and go ahead and book," says Matt.
Automated quoting has significantly reduced Matt's stress levels and given him back his time. He's able to focus more on growing his business and has been able to add a new service he is really passionate about---mining photography. He has also used ConvertCalculator to set up print sales on his website, creating another income stream.