While you must have relied on Google Drive or multiple standalone tools until now, you need an intelligent and robust sales enablement tool if you want to scale up.
According to G2, an organization with sales enablement capabilities registers a 49% win rate against 42.5% in organizations with no sales enablement tools/abilities.
Sales enablement isn't just about having some tool/feature in your workflow. Having a sales enablement mindset is like equipping your sales force with the right thing at the right time so that they don't waste time.
Industry data show that most sales personnel spend 440 hours every year trying to find the right content to share with prospects. At the same time, companies lose $2.3 million each year on average in terms of opportunity costs related to unused marketing content.
Think of how much value-add a right sales enablement solution can be to your scalability initiatives. Your business scale will grow when your sales team has everything they need to be efficient at a stone's throw.
Picking the right sales enablement tool is like choosing the suitable spade for a gold digger to dig the earth. The sooner you equip with the right tool, the faster will you strike gold with sales enablement.
Check out this blog on powerful sales enablement tools to help you get started on your journey.
Expand your horizon by utilizing your team
Another great (and cost-effective) way to grow your business is to focus on employer branding initiatives and use your team effectively.
You'd think how employer branding can help me scale fast?
But look all around you. Everyone's busy promoting their company culture online. SaaS founders (and their teams) post photos of company retreats, welcome boxes, and similar things on their feeds.
Using your existing investment in building a team can be a great tactic to grow your audience is an excellent approach. But use this with caution. You shouldn't force your employees to post good things on LinkedIn.
But if you can start a user-generated content (UGC) engine around your company, you'll begin to organically attract good media (and an amazingly efficient team). This would also bring business your way (heard of the network effect?)
If you manage to make your team a part of the journey, you can expand your horizons. You can plan for guest features on popular websites, contact influencers, or podcasters in your niche for increasing your reach.
Keep in mind to pick the right influencers/podcasters — not by vanity metrics but by relevance. You should always go for someone who has a solid community, in your same niche or complementing community, instead of someone with 1mn followers.
This channel of scaling upstarts an organic engine for your growth. Kind of like word-of-mouth in the pre-internet era. And we all love organic publicity. Right?
Having the vision to scale up your operations is the first step to growth. While you’re planning to amp up your operations (and revenues), you need to pick and choose the right tools that accentuate your vision.
Once you’re clear about your growth goals, all you need is to pick up a scaleup strategy and start executing based on your vision and ambitions. All the best!