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May 22, 2023
Updated: September 04, 2023

Content Marketing Tools: Choosing Essential Tech for Boosting Your Success

Content marketing is about creating and distributing content to build brand awareness, generate leads, and drive sales. There are many software tools to help you execute content marketing successfully. This article highlights some of the best content marketing tools.

What is content marketing?

Want higher conversion rates? According to the Content Marketing Institute, content marketing produces three times more leads per dollar spent than paid search.

Content marketing is about creating and distributing content to build brand awareness, generate leads, and drive sales. It involves creating and sharing blog posts, videos, podcasts, infographics, social media posts, and other forms of content.

Ingredients of effective content marketing are a well-defined target audience, a clear content strategy, and a distribution and promotion plan.

Sounds simple enough. But when you dive into the specifics, you will soon find out that a lot of steps are necessary to make an impact. And each step requires different software applications.

Using the right tools is vital for success. But how do you find the right tools amongst the plethora of what’s available?

Here we have curated a list of the top content marketing software apps to help you find the right tools and get the results you need.

Here is our pick of the best apps in each of the 6 phases of a successful content marketing strategy.


Preparation is an essential part of effective content strategies. To create more effective and targeted content that will drive results for your business, you need to prepare with:

  • Keyword research: to improve the visibility of your content in search engines and attract more qualified traffic, you need to identify relevant keywords
  • Competitor analysis: to identify content opportunities and develop more effective strategies, you can use tools that can provide insights into the content and SEO strategies of your competitors
  • Backlink analysis: if you want to secure more high-quality backlinks for your own content, you need to perform backlink analysis to identify websites that are linking to your competitor's content.
  • On-page optimization: to impact the visibility of the content in search engines, you need insights into your on-page optimization (including the use of keywords, meta descriptions, and other elements)
  • Content ideation: to help you gain insights into the types of content that are performing well within your industry and to identify gaps in the market


SEMrush is a digital marketing tool that provides a range of features and tools for search engine optimization (SEO), paid search (PPC), and content marketing. Some of the key features include keyword research, competitor analysis, on-page optimization, backlink analysis, and website audit tools.


Like SEMrush, Ahrefs is a tool that helps you track and analyze websites and competitors' backlinks, organic search traffic, and keyword rankings. Ahrefs also has a keyword research tool that allows users to find long-tail keywords and related keywords for their content marketing and SEO efforts. Hrefs has a large database of backlinks, comprehensive keyword research capabilities, and detailed website audit reports.


With SpyFu you can research and analyzes your competitors' online SEO and PPC advertising strategies. SpyFu offers extensive keyword research capabilities, including information on the keywords that competitors are ranking for and the cost per click for those keywords.

It also provides a detailed analysis of competitors' PPC campaigns, including information on the ad copy and landing pages they are using. To get the most out of SpyFu, you need to have some prior knowledge and understanding of digital marketing and SEO concepts in order to fully utilize the tool.

Keyword Tool

With Keyword Tool you can generate keyword ideas for your SEO and PPC campaigns. With Keyword Tool you can generate a large number of keyword ideas in multiple languages and countries. It also integrates with various advertising platforms such as Google Ads and Bing Ads.

Create Content

When you are creating content - a blog, ebook, whitepaper, or infographic - you need at least two things: Copy and Visuals. A new kid on the block in content creation is interactive content, like quizzes, calculators, surveys and assessments.

With interactive content, your leads provide information and receive value in return. This value exchange is the mechanism that drives increased conversions and generates more leads. For an effective content strategy you want to combine passive and active content. We will highlight some tools that can help you in creating great copy, visuals, and interactive content better and faster.


Grammarly helps you improve your writing by checking for real-time grammar, spelling, punctuation, and style mistakes and giving grammar explanations and suggestions for improvement. Grammarly's biggest strength is its ability to provide comprehensive and accurate feedback on writing errors and help you to improve the overall quality and clarity of your writing.

ChatGPT by OpenAI

Since the introduction of powerful AI writing models, new applications were launched that can support your copywriting. One of the most influential AI companies out there, OpenAI, has launched its own interface on top of its AI technology, called ChatGPT. Giving you a viable alternative to the paid tools. ChatGPT offers a conversational interface that can handle a wide range of questions. Perfect for supporting you in your content creation efforts.

Hemingway Editor

Hemingway Editor helps you improve the clarity and simplicity of your writing. It offers real-time suggestions for shorter, simpler sentences, and it provides a readability score. Hemingway Editor focuses on simplicity and clarity, helping you to write clearly and concisely.


Bannerbear helps you auto-generate social media visuals, e-commerce banners, and more with their API and integrations. The app supports #nocode automated workflows that take care of repetitive marketing tasks in the background.


Canva makes it easy to create and share professional designs. They offer thousands of professional templates, images, and quality content to get started. No matter if you are making an infographic, banner, poster, or video, Canva has the tools to enable you to create stunning graphics.


Figma is primarily an interface design tool. But its versatility and broad feature set allow you to create stunning marketing images with ease.


ConvertCalculator offers a no-code builder that allows marketers to create interactive content such as calculators, quizzes, quote forms, and lead generation pages. Our do-it-yourself drag-and-drop builder allows marketers to create interactive content without the involvement of developers. We offer a broad range of high-quality templates to get you off to a good start.

ConvertCalculator distinguishes itself from the competition, by offering an extremely versatile, flexible, and powerful tool. That allows you to create interactive content with very few limitations or set approaches. Our proprietary logic and calculation engine called FormulaScript is our (not so) secret sauce that breathes life into your content. The power and versatility do mean ConvertCalculator can have a steeper learning curve than alternatives. and Outgrow

These tools have a similar offering to ConvertCalculator and allow you to create some great-looking interactive content. Both tools are more restrictive in what you can create, but that also makes them easier to learn.

Final thought: a great resource to discover software tools that fit your content marketing strategy is a marketplace like Tekpon.


Managing content creation can be a daunting task. It involves generating ideas, scheduling, creating, editing, and publishing - each step requiring time, effort, and organization.

Fortunately, content creation management software makes this process faster and easier. These tools offer features like collaborative workspaces, content calendars, and workflow management tools, making it easier to stay organized and meet deadlines.

Automating administrative tasks ensures you keep consistent communication with your audience and allows you to focus on crafting engaging content that resonates.

Here is our pick of the best management software today.


Uberflip is a content experience platform that empowers businesses to create, manage, and optimize personalized content experiences at every stage of the buyer journey. It allows you to centralize all your content into one organized hub and then segment and personalize it to match your target audience's interests and behaviors.

In terms of content marketing, you can use Uberflip to streamline your content distribution, enhance user engagement, generate quality leads, and accelerate your sales cycle. It's a tool for those seeking to maximize the impact and ROI of their content marketing efforts.


Kapost is a cloud-based content marketing suite for managing content and campaigns. With it, you can plan, produce, distribute, and analyze your digital marketing content in one place.

Kapost focuses on creating buyer-centric content by accommodating various marketing content types, such as demand generation assets and product marketing materials. Kapost optimizes content across all sales funnel levels and functional groups, making it an excellent tool for planning, executing, distributing, and enhancing content marketing strategies within a team environment.


ClickUp is a comprehensive project management tool used for marketing projects and tasks. It combines tasks, whiteboards, dashboards, chat, goals, and docs in one collaborative environment.

It notably helps in organizing the editorial calendar, developing landing pages, and ensuring process consistency through task templates, custom statuses, and checklists.

Marketing is just one facet of Clickup’s arsenal. They also offer solutions for Human Resources, operations, design, and more.


Content marketing tracking tools provide valuable data-driven insights that enable you to make informed decisions, refine your marketing strategies, and ultimately achieve your business goals. They help with:

  • Data Collection and Analysis: These tools collect extensive data about your audience's behavior and interactions with your content, such as page views, click-through rates, and time spent on your site. They analyze this data to provide insights into what's working and what isn't in your content strategy.
  • Content Optimization: They help identify the best performing content, keywords, and topics that resonate most with your audience. You can use this information to optimize future content and improve search engine rankings.
  • Social Media Monitoring: Many of these tools help track social media engagement, including likes, shares, comments, and mentions, providing a clear picture of how your content is performing across different platforms.
  • Email Marketing Analysis: They can track email open rates, click-through rates, and conversions, helping to fine-tune your email marketing strategy.
  • Campaign Tracking: They allow you to track the performance of specific marketing campaigns, identifying which ones are driving the most traffic, leads, or sales.
  • Competitor Analysis: Some tools enable you to monitor your competitors' content strategy, providing valuable insights that can inform your own strategy.


Plausible is a lightweight, open-source web analytics tool that provides valuable insights without invading user privacy. It's useful for content marketing as it allows marketers to track content performance, understand audience behavior, and make informed decisions for strategy optimization.

With features like real-time data, custom events tracking, and referral source identification, Plausible aids in identifying successful content, improving user engagement, and enhancing lead generation. By leveraging this data, businesses can refine their content, better cater to their audience's needs, and achieve their marketing goals.


Pingdom is a powerful web performance monitoring tool that enables organizations to analyze user behavior, identify website performance issues, and optimize overall user experience. Using real user monitoring (RUM), Pingdom provides insights on user interaction based on different browsers, devices, and platforms.

It allows content marketers to identify geographic usage trends, track website functionality and speed, facilitating strategic improvements. With its custom reporting feature, marketers can analyze data to make informed decisions in their content strategy.


NetBase, powered by advanced AI, is a comprehensive tool for content marketing, providing real-time social audience insights to enrich buyer personas and personalize marketing experiences. It measures online brand mentions and analyzes conversations, aiding in the development of targeted content strategies.

NetBase's unique features, such as the "real-time mood meter," can boost website activity and attract the desired audience. From tracking audience engagement to identifying influencers, it assists in building robust customer relationships and optimizing campaigns, serving industry giants like Coca-Cola, Taco Bell, and Kraft Foods.


Use this software to automate posting, maintain your online presence and curate your content to keep it relevant and engaging for your audience.


OneUp is a scheduling tool that facilitates strategic content marketing by automating social media posts, optimizing the timing, and repeating successful posts. It helps businesses maintain a consistent online presence, track their performance, and engage their audience effectively.

OneUp can be a game-changer for content marketers, as it allows them to plan and schedule their posts in advance, analyze their social media strategies, and amplify their audience reach. It's an efficient way to manage multiple social media accounts, save time, and ensure effective content dissemination.


Crowdfire is a robust content marketing tool that aids in discovering and curating content, scheduling posts, and managing all social media platforms from one place. It uses smart algorithms to recommend content that will resonate with your audience, helping to boost engagement.

Users can pre-plan and automate their posts for a consistent online presence. Additionally, it provides analytics to measure the success of marketing campaigns. In content marketing, it streamlines content discovery, audience engagement, and performance measurement.


Feedly is a content curation tool that collects content from various online sources, allowing users to organize, read, and share it from a single platform. It helps with content marketing by identifying trending topics, tracking competitors, and staying updated with industry news.

By generating a constant stream of relevant content, Feedly aids in planning and scheduling posts, ensuring a consistent and engaging online presence. Ultimately, it enhances content marketing strategies by providing a wealth of valuable information and insights at your fingertips.


Considering the amount of content it’s necessary to publish these days automating your content publishing is a must. You will save a load of time, reduce costs, and improve marketing performance.


Zapier connects various apps, automating repetitive tasks and streamlining operations. For example, you can use Zapier's automated workflows, known as Zaps, to automatically publish blog posts or distribute WordPress content across social media platforms.

This tool can also integrate with AI content generators such as Jasper, enhancing collaboration and productivity. From automating social media tasks to orchestrating email management and lead tracking, Zapier ensures a smooth, efficient content marketing flow.


Make Software is a comprehensive content strategy tool that aids marketers in planning and executing their content strategy. It provides assistance in identifying optimal content formats, pinpointing trending topics and keywords, and scheduling content across multiple channels.

Its capabilities extend to automating processes and offering metrics for strategy success tracking. In the domain of content marketing, Make can help with streamlining content creation, publication, management, and promotion, thereby enhancing lead generation and collaboration amongst team members.

In summary...

With many of the functions of these tools overlapping, you may be able to save money by choosing tools that carry out multiple content marketing functions in one app. It’s a matter of knowing what’s most important for your business and creating a plan that will help you reach your goals more efficiently.

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