Layered images are digital images with multiple transparent or semi-transparent layers stacked on top of each other. Each layer has specific visual elements, such as parts of a product, that make up the complete image.
You can independently edit, modify, or hide each layer in a layered image without affecting the other layers. These images are easy to manipulate and customize, making them incredibly flexible.
By controlling the visibility of the layers, you can create a unique image. It depends on which layers you choose to show.
For instance, you could choose different image layers of a product image - say, a handbag. Picking different elements like handle and body designs gives you a unique image of the end product.
Using layered images is excellent for selling complex products. Customers can choose the specifications they need and see an image of the final product.
- Interactive product configurators- layered images are essential to configurators. Customers can visually customize products, involving them in the process and keeping them engaged. This increases customer satisfaction and boosts sales.
- Visual product customization - you can show customizable products to your customers. They can choose specifications and see how their products will look. You keep your customers informed and increase confidence in your products.
- Streamline sales processes - your customers can view different variations of your products on the spot. They don’t need to call or email back and forth to get what they need. This convenience saves everyone time and makes the sales process easier.
Products with many variables can be displayed simply in a product configurator.
Once you have your product configurator set up and running, your customers can use it to help them choose the options available and see their final product before purchase.
Here is a list of common variables for inspiration:
- Color: Set up available product colors so customers can see which one suits them best.
- Material: Set up different material options. For example a furniture product could offer wood types like oak, maple, or cherry.
- Size: Does your product come in various sizes? Setup images of the small, medium and large version so customers can guage which is right for their needs.
- Components: Allow customers to add, remove, or swap components of a product, such as accessories or parts.
- Patterns and designs: Let users toggle between different patterns and designs. Putting the fun back into online shopping.
- Custom text or images: Let your customers personalize their product with text or images for an individualized experience.
- Functionality: Allow customers to choose between different features or functions that affect the product's performance. For example when customizing a laptop, users could select processor types, RAM capacity, storage options, and graphics cards to optimize the device for their specific needs. In the case of a bicycle configurator, customers could choose between different gear systems, brake types, suspension options, and wheel sizes to configure the bike exactly how they want it.