10 (Real-Life) Examples of Interactive Marketing

I’m not a big fan of dealing with financial services. But being economically stable is important for me and my family.

What do you think I’d rather do to find my best financial fit?

  1. Read through static financial marketing materials to find a product

  2. Use an interactive calculator and get personalized product results instantly

Yep, you guessed it. The second option is for me.

Interactive marketing moves away from the static nature of traditional marketing approaches. Conventional marketing typically communicates a single message to a broad audience.

Interactive marketing involves audience participation - just like I’d input data into a financial calculator. The content engages people directly and offers a personalized experience.

Interactive content marketing can be as simple as a personalized product recommendation on a website. It could also involve a more complex and immersive campaign like a virtual reality shopping experience.

Let’s look at 10 real-life examples of interactive marketing.

1. Ellio (Product Configurator)

Ellio is a Belgian speed pedelec manufacturer. The company incorporates automotive technology into a new breed of e-bikes to revolutionize the industry.

Ellio had a problem when first trying to change the e-bike industry.

Their products have various configurations. So, Ellio allows buyers to customize a bike before purchasing.

This resulted in a slow quoting process through phone and email - until Ellio started using an interactive product configurator.

The guys at Ellio created a product configurator with Convert.

It allows customers to visit their website, configure e-bikes to their liking, and get an instant quote.

With the product configurator, Ellio got:

  • More website traffic

  • 4x more leads

  • higher sales

Check out the Ellio Case Study for the whole story.

2. Murad (Interactive Quiz)

Murad is a skincare brand that promotes a wellness lifestyle. They developed the Skin Quiz to engage customers, educate them, offer personalized results, and drive conversions.

The quiz gives you skincare advice and recommends products based on your answers.

Their approach personalizes the shopping experience. This increases the chances of conversions and enhances customer satisfaction.

Marketing benefits of interactive quizzes:

  • Spread awareness: Quizzes are perfect for sharing and help you increase reach and brand visibility.

  • Engage users: Interactive content like quizzes dramatically increases engagement because they promote user participation.

  • Customer insights: Get direct customer behavior and preferences data to refine your marketing strategies.

3. Eltex (Interactive Calculator)

Eltex is a solar company based in Belgium. They sell and install solar panels, battery systems, and EV charging stations for commercial and residential customers.

The company grew rapidly in the first two years of operation. But they noticed few leads coming through their website.

They set out to fix this with an interactive calculator on their website.

Using Convert, they created a powerful calculator. This allowed website visitors to calculate solar system size, return on investment, and savings.

Their audience gets valuable information while Eltex collects their contact information.

The interactive calculator led to:

  • Up to 5000 monthly calculator interactions

  • Insights on customer preferences

  • 1000+ new leads per month

Check out the Eltex Case Study for the full story.

4. Duracell (Interactive Game)

Duracell partnered with Wunderman Thompson to create Bunny Hop. The marketing agency built the game for Duracell for an interactive marketing campaign.

The game uses Spark AR, Meta’s Augmented Reality platform, and launched on Instagram.

Players control the Duracell Bunny and try to complete an obstacle course in this retro-style game. The bunny needs to leap over rocks, cacti, and walls to finish the game.

A boost from Duracell batteries along the way makes it easier. This helps the bunny smash through obstacles.

According to Jonothan Hunt, senior creative technologist at Wunderman Thompson, people were playing for two and a half minutes on average.

That’s excellent engagement for Instagram. And more than you can expect with static content.

5. Christian Dior Parfums (Augmented Reality)

Christian Dior Parfums used augmented reality (AR) to let their audience interact with their products. They implemented the technology in their Video Action Campaign ads.

This allowed users to “try on” different lipstick shades via their smartphone cameras.

The company also incorporated a “shop now” feature into the video ads. This CTA directed users to their website to buy the product.

The campaign was highly successful:

  • Reached over 4 million people

  • Users tried on lipstick 400,000+ times

6. Rabobank (Interactive App)


Rabobank is a well-known bank founded in Holland. The company is a global financial services provider that maintains its roots in agricultural banking.

The innovation team at Rabobank faced a problem.

They needed to upgrade their complex diesel-to-electric cost comparison Excel model to a user-friendly yet sophisticated online application.

The app had to generate new leads and fast market validation.

Rabobank got the team at Convert on board. Within 3 weeks, the financial company had a live working app.

This gave Rabobank:

  • 80% increase in speed to market

  • Fast market validation

  • Unlimited scalability

Read the Rabobank Case Study to find out more.

7.  Neil Patel (Interactive Webinar)

Neil Patel is one of the most successful digital marketers on Earth. If anyone knows what they’re doing with interactive marketing, it’s him.

I’m in the marketing game. So, I’m a subscriber to his emails - it would be silly not to.

He does a lot of interactive webinars. I get emails about them all the time.

Interactive webinars have a high lead-generation rate.

They’re also excellent for:

  • Showcasing product benefits

  • Educating prospects

  • Engaging users

  • Building trust

  • Converting

Those who want to join the webinar must submit a form. This includes name, email, website, industry, role, and marketing budget.

Patel gets a lot of information about people interacting with the offer. He can qualify leads with this information.

8. HubSpot (AI Chatbot)

HubSpot offers a suite of software solutions. These help businesses manage their marketing, sales, and customer service operations more effectively.

The company makes good use of HubBot (their AI chatbot) on its website.

These chatbots are effective for conversational marketing. This engages customers through real-time, one-on-one conversations.

The conversational approach:

  • Offers a custom experience

  • Builds deeper customer relationships

  • Eliminates sales pressure for a better user experience

Using AI chatbots can streamline customer interactions. You ask the customer a question and offer multiple answers.

Their answers ensure they get directed to the most relevant information. This gives users value and improves the user experience.

9. NeoMam Studios (Interactive Infographic)

NeoMam Studios is a content creation agency. They created an interactive infographic to show you 13 Reasons Why Your Brain Craves Infographics.

You’re likely already familiar with infographics - they’ve been around for ages.

Interactive infographics add a newer twist, though.

These are perfect for engaging your audience. And they’re amazing for conveying important information.

NeoMam’s interactive infographic is right. Infographics are:

  • Easy to digest

  • Fun to share

  • Engaging

10. Apple (User-Generated Content)

There’s no surprise when I write Apple knows a thing or two about marketing. Its teams have delivered some of the best campaigns over decades.

They were at it again recently with user-generated content. I’m on about their #ShotoniPhone campaign, which originally started in 2015.

Apple encourages iPhone users to take photos with their phones. They set up a contest on social media and asked people to share their pics using the hashtag.

The company has used some of the photos in its marketing materials. Apple’s #ShotoniPhone campaign has been a big success for the company.

User-generated content:

  • Boosts brand engagement

  • Increases awareness

  • Foster authenticity

Conclusion

Each of the companies in these examples saw success when using interactive marketing. Most of them might be some of the biggest brands in the world.

But some examples show normal everyday businesses getting results with interactive marketing.

More companies are turning to interactivity because it works.

Interactive content:

Are you ready to try interactive marketing for your business?

Convert makes creating interactive content easy - no coding skills needed.

Start a free forever trial, pick a template, and customize it to your business.

You can have interactive content ready to go in minutes.



10 (Real-Life) Examples of Interactive Marketing

I’m not a big fan of dealing with financial services. But being economically stable is important for me and my family.

What do you think I’d rather do to find my best financial fit?

  1. Read through static financial marketing materials to find a product

  2. Use an interactive calculator and get personalized product results instantly

Yep, you guessed it. The second option is for me.

Interactive marketing moves away from the static nature of traditional marketing approaches. Conventional marketing typically communicates a single message to a broad audience.

Interactive marketing involves audience participation - just like I’d input data into a financial calculator. The content engages people directly and offers a personalized experience.

Interactive content marketing can be as simple as a personalized product recommendation on a website. It could also involve a more complex and immersive campaign like a virtual reality shopping experience.

Let’s look at 10 real-life examples of interactive marketing.

1. Ellio (Product Configurator)

Ellio is a Belgian speed pedelec manufacturer. The company incorporates automotive technology into a new breed of e-bikes to revolutionize the industry.

Ellio had a problem when first trying to change the e-bike industry.

Their products have various configurations. So, Ellio allows buyers to customize a bike before purchasing.

This resulted in a slow quoting process through phone and email - until Ellio started using an interactive product configurator.

The guys at Ellio created a product configurator with Convert.

It allows customers to visit their website, configure e-bikes to their liking, and get an instant quote.

With the product configurator, Ellio got:

  • More website traffic

  • 4x more leads

  • higher sales

Check out the Ellio Case Study for the whole story.

2. Murad (Interactive Quiz)

Murad is a skincare brand that promotes a wellness lifestyle. They developed the Skin Quiz to engage customers, educate them, offer personalized results, and drive conversions.

The quiz gives you skincare advice and recommends products based on your answers.

Their approach personalizes the shopping experience. This increases the chances of conversions and enhances customer satisfaction.

Marketing benefits of interactive quizzes:

  • Spread awareness: Quizzes are perfect for sharing and help you increase reach and brand visibility.

  • Engage users: Interactive content like quizzes dramatically increases engagement because they promote user participation.

  • Customer insights: Get direct customer behavior and preferences data to refine your marketing strategies.

3. Eltex (Interactive Calculator)

Eltex is a solar company based in Belgium. They sell and install solar panels, battery systems, and EV charging stations for commercial and residential customers.

The company grew rapidly in the first two years of operation. But they noticed few leads coming through their website.

They set out to fix this with an interactive calculator on their website.

Using Convert, they created a powerful calculator. This allowed website visitors to calculate solar system size, return on investment, and savings.

Their audience gets valuable information while Eltex collects their contact information.

The interactive calculator led to:

  • Up to 5000 monthly calculator interactions

  • Insights on customer preferences

  • 1000+ new leads per month

Check out the Eltex Case Study for the full story.

4. Duracell (Interactive Game)

Duracell partnered with Wunderman Thompson to create Bunny Hop. The marketing agency built the game for Duracell for an interactive marketing campaign.

The game uses Spark AR, Meta’s Augmented Reality platform, and launched on Instagram.

Players control the Duracell Bunny and try to complete an obstacle course in this retro-style game. The bunny needs to leap over rocks, cacti, and walls to finish the game.

A boost from Duracell batteries along the way makes it easier. This helps the bunny smash through obstacles.

According to Jonothan Hunt, senior creative technologist at Wunderman Thompson, people were playing for two and a half minutes on average.

That’s excellent engagement for Instagram. And more than you can expect with static content.

5. Christian Dior Parfums (Augmented Reality)

Christian Dior Parfums used augmented reality (AR) to let their audience interact with their products. They implemented the technology in their Video Action Campaign ads.

This allowed users to “try on” different lipstick shades via their smartphone cameras.

The company also incorporated a “shop now” feature into the video ads. This CTA directed users to their website to buy the product.

The campaign was highly successful:

  • Reached over 4 million people

  • Users tried on lipstick 400,000+ times

6. Rabobank (Interactive App)


Rabobank is a well-known bank founded in Holland. The company is a global financial services provider that maintains its roots in agricultural banking.

The innovation team at Rabobank faced a problem.

They needed to upgrade their complex diesel-to-electric cost comparison Excel model to a user-friendly yet sophisticated online application.

The app had to generate new leads and fast market validation.

Rabobank got the team at Convert on board. Within 3 weeks, the financial company had a live working app.

This gave Rabobank:

  • 80% increase in speed to market

  • Fast market validation

  • Unlimited scalability

Read the Rabobank Case Study to find out more.

7.  Neil Patel (Interactive Webinar)

Neil Patel is one of the most successful digital marketers on Earth. If anyone knows what they’re doing with interactive marketing, it’s him.

I’m in the marketing game. So, I’m a subscriber to his emails - it would be silly not to.

He does a lot of interactive webinars. I get emails about them all the time.

Interactive webinars have a high lead-generation rate.

They’re also excellent for:

  • Showcasing product benefits

  • Educating prospects

  • Engaging users

  • Building trust

  • Converting

Those who want to join the webinar must submit a form. This includes name, email, website, industry, role, and marketing budget.

Patel gets a lot of information about people interacting with the offer. He can qualify leads with this information.

8. HubSpot (AI Chatbot)

HubSpot offers a suite of software solutions. These help businesses manage their marketing, sales, and customer service operations more effectively.

The company makes good use of HubBot (their AI chatbot) on its website.

These chatbots are effective for conversational marketing. This engages customers through real-time, one-on-one conversations.

The conversational approach:

  • Offers a custom experience

  • Builds deeper customer relationships

  • Eliminates sales pressure for a better user experience

Using AI chatbots can streamline customer interactions. You ask the customer a question and offer multiple answers.

Their answers ensure they get directed to the most relevant information. This gives users value and improves the user experience.

9. NeoMam Studios (Interactive Infographic)

NeoMam Studios is a content creation agency. They created an interactive infographic to show you 13 Reasons Why Your Brain Craves Infographics.

You’re likely already familiar with infographics - they’ve been around for ages.

Interactive infographics add a newer twist, though.

These are perfect for engaging your audience. And they’re amazing for conveying important information.

NeoMam’s interactive infographic is right. Infographics are:

  • Easy to digest

  • Fun to share

  • Engaging

10. Apple (User-Generated Content)

There’s no surprise when I write Apple knows a thing or two about marketing. Its teams have delivered some of the best campaigns over decades.

They were at it again recently with user-generated content. I’m on about their #ShotoniPhone campaign, which originally started in 2015.

Apple encourages iPhone users to take photos with their phones. They set up a contest on social media and asked people to share their pics using the hashtag.

The company has used some of the photos in its marketing materials. Apple’s #ShotoniPhone campaign has been a big success for the company.

User-generated content:

  • Boosts brand engagement

  • Increases awareness

  • Foster authenticity

Conclusion

Each of the companies in these examples saw success when using interactive marketing. Most of them might be some of the biggest brands in the world.

But some examples show normal everyday businesses getting results with interactive marketing.

More companies are turning to interactivity because it works.

Interactive content:

Are you ready to try interactive marketing for your business?

Convert makes creating interactive content easy - no coding skills needed.

Start a free forever trial, pick a template, and customize it to your business.

You can have interactive content ready to go in minutes.



10 (Real-Life) Examples of Interactive Marketing

I’m not a big fan of dealing with financial services. But being economically stable is important for me and my family.

What do you think I’d rather do to find my best financial fit?

  1. Read through static financial marketing materials to find a product

  2. Use an interactive calculator and get personalized product results instantly

Yep, you guessed it. The second option is for me.

Interactive marketing moves away from the static nature of traditional marketing approaches. Conventional marketing typically communicates a single message to a broad audience.

Interactive marketing involves audience participation - just like I’d input data into a financial calculator. The content engages people directly and offers a personalized experience.

Interactive content marketing can be as simple as a personalized product recommendation on a website. It could also involve a more complex and immersive campaign like a virtual reality shopping experience.

Let’s look at 10 real-life examples of interactive marketing.

1. Ellio (Product Configurator)

Ellio is a Belgian speed pedelec manufacturer. The company incorporates automotive technology into a new breed of e-bikes to revolutionize the industry.

Ellio had a problem when first trying to change the e-bike industry.

Their products have various configurations. So, Ellio allows buyers to customize a bike before purchasing.

This resulted in a slow quoting process through phone and email - until Ellio started using an interactive product configurator.

The guys at Ellio created a product configurator with Convert.

It allows customers to visit their website, configure e-bikes to their liking, and get an instant quote.

With the product configurator, Ellio got:

  • More website traffic

  • 4x more leads

  • higher sales

Check out the Ellio Case Study for the whole story.

2. Murad (Interactive Quiz)

Murad is a skincare brand that promotes a wellness lifestyle. They developed the Skin Quiz to engage customers, educate them, offer personalized results, and drive conversions.

The quiz gives you skincare advice and recommends products based on your answers.

Their approach personalizes the shopping experience. This increases the chances of conversions and enhances customer satisfaction.

Marketing benefits of interactive quizzes:

  • Spread awareness: Quizzes are perfect for sharing and help you increase reach and brand visibility.

  • Engage users: Interactive content like quizzes dramatically increases engagement because they promote user participation.

  • Customer insights: Get direct customer behavior and preferences data to refine your marketing strategies.

3. Eltex (Interactive Calculator)

Eltex is a solar company based in Belgium. They sell and install solar panels, battery systems, and EV charging stations for commercial and residential customers.

The company grew rapidly in the first two years of operation. But they noticed few leads coming through their website.

They set out to fix this with an interactive calculator on their website.

Using Convert, they created a powerful calculator. This allowed website visitors to calculate solar system size, return on investment, and savings.

Their audience gets valuable information while Eltex collects their contact information.

The interactive calculator led to:

  • Up to 5000 monthly calculator interactions

  • Insights on customer preferences

  • 1000+ new leads per month

Check out the Eltex Case Study for the full story.

4. Duracell (Interactive Game)

Duracell partnered with Wunderman Thompson to create Bunny Hop. The marketing agency built the game for Duracell for an interactive marketing campaign.

The game uses Spark AR, Meta’s Augmented Reality platform, and launched on Instagram.

Players control the Duracell Bunny and try to complete an obstacle course in this retro-style game. The bunny needs to leap over rocks, cacti, and walls to finish the game.

A boost from Duracell batteries along the way makes it easier. This helps the bunny smash through obstacles.

According to Jonothan Hunt, senior creative technologist at Wunderman Thompson, people were playing for two and a half minutes on average.

That’s excellent engagement for Instagram. And more than you can expect with static content.

5. Christian Dior Parfums (Augmented Reality)

Christian Dior Parfums used augmented reality (AR) to let their audience interact with their products. They implemented the technology in their Video Action Campaign ads.

This allowed users to “try on” different lipstick shades via their smartphone cameras.

The company also incorporated a “shop now” feature into the video ads. This CTA directed users to their website to buy the product.

The campaign was highly successful:

  • Reached over 4 million people

  • Users tried on lipstick 400,000+ times

6. Rabobank (Interactive App)


Rabobank is a well-known bank founded in Holland. The company is a global financial services provider that maintains its roots in agricultural banking.

The innovation team at Rabobank faced a problem.

They needed to upgrade their complex diesel-to-electric cost comparison Excel model to a user-friendly yet sophisticated online application.

The app had to generate new leads and fast market validation.

Rabobank got the team at Convert on board. Within 3 weeks, the financial company had a live working app.

This gave Rabobank:

  • 80% increase in speed to market

  • Fast market validation

  • Unlimited scalability

Read the Rabobank Case Study to find out more.

7.  Neil Patel (Interactive Webinar)

Neil Patel is one of the most successful digital marketers on Earth. If anyone knows what they’re doing with interactive marketing, it’s him.

I’m in the marketing game. So, I’m a subscriber to his emails - it would be silly not to.

He does a lot of interactive webinars. I get emails about them all the time.

Interactive webinars have a high lead-generation rate.

They’re also excellent for:

  • Showcasing product benefits

  • Educating prospects

  • Engaging users

  • Building trust

  • Converting

Those who want to join the webinar must submit a form. This includes name, email, website, industry, role, and marketing budget.

Patel gets a lot of information about people interacting with the offer. He can qualify leads with this information.

8. HubSpot (AI Chatbot)

HubSpot offers a suite of software solutions. These help businesses manage their marketing, sales, and customer service operations more effectively.

The company makes good use of HubBot (their AI chatbot) on its website.

These chatbots are effective for conversational marketing. This engages customers through real-time, one-on-one conversations.

The conversational approach:

  • Offers a custom experience

  • Builds deeper customer relationships

  • Eliminates sales pressure for a better user experience

Using AI chatbots can streamline customer interactions. You ask the customer a question and offer multiple answers.

Their answers ensure they get directed to the most relevant information. This gives users value and improves the user experience.

9. NeoMam Studios (Interactive Infographic)

NeoMam Studios is a content creation agency. They created an interactive infographic to show you 13 Reasons Why Your Brain Craves Infographics.

You’re likely already familiar with infographics - they’ve been around for ages.

Interactive infographics add a newer twist, though.

These are perfect for engaging your audience. And they’re amazing for conveying important information.

NeoMam’s interactive infographic is right. Infographics are:

  • Easy to digest

  • Fun to share

  • Engaging

10. Apple (User-Generated Content)

There’s no surprise when I write Apple knows a thing or two about marketing. Its teams have delivered some of the best campaigns over decades.

They were at it again recently with user-generated content. I’m on about their #ShotoniPhone campaign, which originally started in 2015.

Apple encourages iPhone users to take photos with their phones. They set up a contest on social media and asked people to share their pics using the hashtag.

The company has used some of the photos in its marketing materials. Apple’s #ShotoniPhone campaign has been a big success for the company.

User-generated content:

  • Boosts brand engagement

  • Increases awareness

  • Foster authenticity

Conclusion

Each of the companies in these examples saw success when using interactive marketing. Most of them might be some of the biggest brands in the world.

But some examples show normal everyday businesses getting results with interactive marketing.

More companies are turning to interactivity because it works.

Interactive content:

Are you ready to try interactive marketing for your business?

Convert makes creating interactive content easy - no coding skills needed.

Start a free forever trial, pick a template, and customize it to your business.

You can have interactive content ready to go in minutes.



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More leads in less time_

Start building the future of your company, today

Create powerful on brand calculators, lead generation forms and apps that automate your marketing and sales processes

Start with a template

Find inspiration or customize an outstanding template, complete with functional formulas and flows to help you get started.

Let us build for you

We can build your calculator, and afterwards you can always make changes yourself. Our service starts at just $250.

More leads in less time_

Start building the future of your company, today

Create powerful on brand calculators, lead generation forms and apps that automate your marketing and sales processes

Start with a template

Find inspiration or customize an outstanding template, complete with functional formulas and flows to help you get started.

Let us build for you

We can build your calculator, and afterwards you can always make changes yourself. Our service starts at just $250.