Eltex is a fast-rising solar energy company based out of Belgium. They sell and install solar panels, battery systems and EV charging stations for commercial and residential customers.
After being in business for roughly 2 years, they already opened a subsidiary in Spain and are planning to expand to other countries in the near term.
Challenges Encountered by Eltex
Demand for renewable energy is quickly growing in Belgium and the rest of Europe as new laws are enacted to lower the emission of greenhouse gases and mitigate climate change. Local governments are also giving out rebates and incentives to offset the cost of equipment and installation — which has resulted in more and more participation year after year.
Eltex was already seeing lots of early success at getting leads and sales through their call center, but they were hardly getting any new customers from their website.
They knew there was a lot of interest in their products and services, so there was a lot of room for improvement as far as their website’s lead generation was concerned.
Why Eltex Chose ConvertCalculator
After looking around for different solutions, Eltex ultimately chose ConvertCalculator because it has all the question types to build lead generation funnels, but more importantly, it offers an easy-to-use but powerful calculation and logic interface. A feature that they did not find in alternatives like Typeform. They were also very impressed with all the integrations it had with other tools and platforms.
This allowed Eltex to truly build interactive calculators that could easily incorporate the formulas and equations used to calculate system size, return on investment, and savings. Having interactive lead generation funnels, that give your leads tangible results and information in return for their contact information has been a game changer.
In a short amount of time, Eltex’s marketing team saw immediate results with their calculator apps and lead generation forms.
- On average, they were getting around 30 leads per day and over a thousand new leads per month.
- Roughly 2,000 to 5,000 website visitors were interacting with their lead generation forms per month.
- Eltex was also getting more data about what customers were looking for through the interaction data. This allowed them to follow up with more personalized service afterward and focus on their offering.
After seeing the initial results, Eltex quickly created more calculators and lead generation forms for the sections of their marketing website to facilitate temporary promotions and deals. The higher conversion rates from the interactive content also allowed them to increase their PPC (Pay Per Click) budget because the ROAS (Return On Ad Spend) also increased.