Despite the demand for solar energy being at all-time highs, Eltex wasn’t getting any traction from its website. Even after boosting traffic using paid ads, their incoming leads still weren’t improving significantly. Eltex concluded their lead generation process was broken and needed a fix.
After assessing different options, Eltex quickly settled on ConvertCalculator because it was very easy to set up and it had all the features they were looking for. Once they had their calculators and lead gen forms up and running, new leads started coming in every day. Encouraged by these early successes, more lead generation forms were added. And since their funnel conversion is excellent, the ad spent was increased to drive more traffic.
Eltex is a fast-rising solar energy company based out of Belgium. They sell and install solar panels, battery systems and EV charging stations for commercial and residential customers.
After being in business for roughly 2 years, they already opened a subsidiary in Spain and are planning to expand to other countries in the near term.
Challenges Encountered by Eltex
Demand for renewable energy is quickly growing in Belgium and the rest of Europe as new laws are enacted to lower the emission of greenhouse gases and mitigate climate change. Local governments are also giving out rebates and incentives to offset the cost of equipment and installation — which has resulted in more and more participation year after year.
Eltex was already seeing lots of early success at getting leads and sales through their call center, but they were hardly getting any new customers from their website.
They knew there was a lot of interest in their products and services, so there was a lot of room for improvement as far as their website’s lead generation was concerned.
Why Eltex Chose ConvertCalculator
After looking around for different solutions, Eltex ultimately chose ConvertCalculator because it has all the question types to build lead generation funnels, but more importantly, it offers an easy-to-use but powerful calculation and logic interface. A feature that they did not find in alternatives like Typeform. They were also very impressed with all the integrations it had with other tools and platforms.
This allowed Eltex to truly build interactive calculators that could easily incorporate the formulas and equations used to calculate system size, return on investment, and savings. Having interactive lead generation funnels, that give your leads tangible results and information in return for their contact information has been a game changer.
In a short amount of time, Eltex’s marketing team saw immediate results with their calculator apps and lead generation forms.
On average, they were getting around 30 leads per day and over a thousand new leads per month.
Roughly 2,000 to 5,000 website visitors were interacting with their lead generation forms per month.
Eltex was also getting more data about what customers were looking for through the interaction data. This allowed them to follow up with more personalized service afterward and focus on their offering.
After seeing the initial results, Eltex quickly created more calculators and lead generation forms for the sections of their marketing website to facilitate temporary promotions and deals. The higher conversion rates from the interactive content also allowed them to increase their PPC (Pay Per Click) budget because the ROAS (Return On Ad Spend) also increased.
Although demand for solar power systems is at an all-time high, most people don’t really know exactly what they need and how much it will cost. Eltex attempts to explain the benefits and importance of its products and how they are used, but it remains difficult to communicate the important details through the website.
Most website visitors who are seriously considering getting a solar power system will simply want to know 3 things:
What kind of system do I need?
How much it will cost?
How much will I benefit?
Detailed descriptions and illustrations alone can only do so much. And passive content will allow you to capture the lead’s contact information.
What Eltex found really works for them is a call-to-action button prominently featured on the home page that then leads to their main solar power calculator form. The moment visitors click the button and see the lead generation form, they’re already engaged in the lead generation funnel.
Eltex’s solar power efficiency calculator asks basic questions such as:
Average electric bill
Desired warranty length
Age of the house/building
Customers are then asked to provide their personal info and email address so that the calculator results can be directly sent via email instead of shown in the calculator. This method allows them to maximize the effectiveness of the calculator as a lead generation tool and get the most out of every interaction.
Keeping the calculator results behind an email registration wall is a good way to make sure you capture the correct email and filter out high-quality leads from the lower-quality ones. People who not only take the time to respond to the calculator form questions but also leave their email addresses are already very interested in the product and are just looking for the best available option.
Getting the customer’s contact info very early on in the process also opens the lines of communication which will be very important later down the line as you get closer to closing the deal. Even if they don’t convert right away, you can still add them to your CRM database, or even your mailing list, so that they can continually receive updates about your company and any new promotions and offers you might come up with. ConvertCalculator facilitates lead generation automation through various integrations with Hubspot, GoogleSheets, Mailchimp, and many more services through Zapier.
Getting Started With Your Own Custom Calculator
If you’d like to add a custom calculator or lead generation form to your website today, check out our extensive collection of pre-made templates. You can use them as is or as a starting point for your own heavily customized calculator widget.
All you need to do is sign up for a free trial account and you can embed it into your website in just a couple of minutes. You don’t even have to provide your credit card info when you sign up. You only need a subscription when you get over 100 monthly visits on your calculator.
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