Generate better leads with lead qualification tools template

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Lead qualification tools are used to identify and evaluate potential customers. You identify potential customers quicker. This means you don't have to spend a ton of time on leads that will never convert to customers. It's important to gather information about your leads' budget, decision-making process, the decision-making unit, needs and other factors relevant to your business. You can use this information to find out if a lead is worth pursuing and target your marketing and sales power to convert these leads.

Improve targeting

Identify the specific needs and traits and behavior of your potential customer. Focus your marketing and sales efforts.

Focus on who matters

Dont' spend time on leads that will never convert to customers. Qualify leads and focus on your best customers.

Optimize CRO

Improve the quality of your sales funnel. Reduce drop-off. Optimize your conversion rates.

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Common questions about lead qualification

What is lead qualification?

Lead qualification is the process of vetting your leads. You can do this by picking up the phone, sending an email or having a meeting. The key is to ask the right questions in order to qualify your potential customers. If they don't qualify, you don't put any energy in converting them to customers. If they do, then you can put all your marketing and sales efforts into converting them.

What is automated lead qualification?

Manual lead qualification doesn't scale very well. It basically means you spend all your precious time vetting leads instead of spending time on the once's that matter. It's way more efficient to automate your lead qualification with an automated lead qualification tool like ConvertCalculator. Build your lead qualification form, automate the email follow-up and hook it up to your favorite tools. You end up with a streamlined process where you don't have to put in as much work and end up with a higher lead-to-customer rate.

What are good lead qualification questions to ask?

It really depends on the business you're running! But maybe we can help point you in the right direction:

  • Business size (this tells you something about the business potential right away)
  • Role (this tells you if the person can make a decision)
  • Industry (tells you about needs, potential, profit margins)
  • Challenges (tells you something about their urgency )
  • Budget (tells you how much potential the customer has)
  • Interest (tells you how interested they are)

These are pretty generic of course. You will have to tailor the questions to your specific business. You can ask specifically about your product offering and find out a lot of information before even talking to your customer.

What is the biggest benefit of inbound lead qualification?

There are two enormous benefits: Less work and higher conversion rates. So when is the time to start qualifying your leads automatically? Right now!

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