Reinforce Your Value Proposition
An ROI calculator helps cement your value proposition in the minds of your target audience and will give them that extra nudge to click on your call-to-action. More importantly, it also lets you highlight your competitive advantage over your competitors.
If people can play around with the numbers themselves and see exactly how much they stand to gain, you can do away with lengthy sales pitches and let the numbers do the talking.
It also gives your audience immediate access to the information and data that they’re looking for. They can simply change the parameters and put in different figures so they can see for themselves whether they merely want to dip their toes in or if they want to spring for the full package with all the bells and whistles.
It will save you and your clients a lot of time and effort going back and forth talking about the pros and cons of different scenarios. You won’t have to hold their hand taking them through your marketing funnel because you’re empowering them with the tools and information they need to make decisions on their own. They’ll be comfortable and confident with their final decision because they won’t feel like they were led around or tricked into signing up using dodgy marketing tactics.
In short, you’ll be able to convert more visitors into quality leads who already have a pretty good idea of what they’re signing up for.
More Engagement and Improved SEO
Adding an ROI calculator to your website automatically makes it more interactive and engaging. This means your visitors will spend more time on your site and they will likely come back for more in the future because you’re providing a very useful resource that’s hard to find somewhere else.
When visitors see an interactive ROI calculator on your site, they are less likely to hit the back button and move on to the next search result which could lead them to one of your competitors. Most people will want to try it out on their own to see if it’s actually worth their time. This lowers your bounce rate and will improve your organic SEO rankings in a relatively short period of time.
An ROI calculator also lets you illustrate abstract concepts more easily and demonstrate exactly how you can improve their bottom line. You can use it to support different types of content on your site such as:
- FAQ and Help pages
- Products and Services section
- Blog posts
- Landing pages
Just like how a picture is worth a thousand words, an interactive ROI calculator can easily replace lengthy explanations. As well as diagrams and other multimedia elements that you typically use when trying to communicate the value of your product.
In many instances, you can simply come up with a compelling title or question regarding common pain points that your target audience regularly experiences, and let your custom ROI calculator do the talking and address the issue directly. Just add a call-to-action to the calculator and you’ll be able to capture their information, which will boost your lead generation efforts.
An ROI calculator also does wonders for your brand recognition and name recall because people don’t necessarily see it on every website. You’ll be able to stand out more and distinguish yourself from your competition, specifically those who are also located in your target market which can make a huge impact on your local SEO performance.
Collect More Clicks and Data
Another extremely important benefit that our custom ROI calculators can deliver is the ability to collect more data about your target market. This data is invaluable to your business and allows you to understand your customers in more detail.
All our calculators can be easily configured to act like a survey form that not only collects their contact info, but also detailed information about their requirements. This data can then be automatically sent to your CRM platform or database using the different application and platform integrations we’ve built into our DIY calculator builder.
Even if the first engagement doesn’t lead to a successful conversion, you can use the data you’ve collected to gain more insight into your leads and be more prepared when your team eventually reaches out to them on a follow-up call.
You can also aggregate the data for further analysis and fine-tune your offerings, and even your business model, to better address what the market is looking for.
How to Add a custom ROI Calculator to your Website
We have a comprehensive Help section that will walk you through all the steps you’ll need to start building your own calculator.
We’ve also made it easier to spin up a new custom calculator by providing you with dozens of Templates to choose from. Just pick out a pre-made template and start editing it with our calculator builder. You can browse through the templates to see the different layouts and calculations that are possible with our builder and use it as inspiration for your own calculators. Templates are fully adjustable, so they can give you the perfect kickstart.
You can customize the layout and look of your calculator with simple drag-and-drop operations. And you can make it so that your calculator blends in seamlessly with the design of your website. All you need is the ability to edit the HTML code of your pages so that you can insert the custom code that will be automatically generated for your calculator widget.
Our calculators also work seamlessly with all the popular website building and CMS platforms.